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This Paintbrush Brand Covered Everything Within a Billboard-Size Space in Fun...

Deutsch did some fun out-of-home work recently for Purdy—the Sherwin-Williams professional painting supplies brand—showing the versatility and accuracy of its paintbrushes in action. The really...

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Why Detavio Samuels Left His Job to Start an Agency That Speaks to Black...

SpecsName Detavio SamuelsAge 35New gig President, Interactive One and One Solution/OneXOld gig President of GlobalHueTwitter@detavio Adweek: You've launched a branded content studio that targets black...

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Canal+'s Soccer Fan Hasn't Missed a Match in 30 Years, but Hasn't Seen One...

Soccer fun fact: A "clásico," which originally referred to a Real Madrid vs. Barcelona game, now means any game between fierce rivals within the same country—like Manchester United vs....

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What a CMO Looks Like When He Knows His Super Bowl Ad Was a Total Waste

Are you going all in with a TV buy on the Super Bowl without a proper accompanying data-driven digital strategy to really take advantage of that flood of viewer interest? If so, you're not going to...

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Old Sheep Learn New Tricks in Honda's Amusing Super Bowl Commercial

There's been a somewhat surprising scarcity of animal-themed Super Bowl teasers—and actual spots—this season. (RIP, Budweiser puppy.) But Honda and RPA have rounded up some talented sheep to help...

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Ryan Reynolds Is Everywhere as Hyundai Unveils Its Super Bowl Ads

Hyundai squeezes not just one but—by our count—13 Ryan Reynolds into the first of its two in-game Super Bowl commercials, which rolled out online Monday. And to go along with the celebrity spot, the...

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NFL's Cute Super Bowl Ad Celebrates the Babies Born 9 Months Later in Winning...

What a difference a year makes. In 2015, the NFL used its Super Bowl commercial time to talk about domestic violence. This year, it's celebrating domestic bliss. The league's new Super Bowl campaign,...

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Key & Peele Will Live-Chat the Entire Super Bowl for Squarespace, With One...

Squarespace is prepping a bizarre, ambitious and probably hilarious second-screen experience for the Super Bowl this Sunday—getting Key & Peele to do a livestream of video commentary for the...

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Ad of the Day: Teleflora Beautifully Answers the Question 'What Is Love?' for...

What is love?  Teleflora poses this question at the start of an affecting Valentine's Day film, created by the (aptly named) Wonderful Agency. The work treats us to a two-minute montage featuring...

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Deadpool's Wildly Unpredictable Ad Campaign Finds Time for a Testicular...

In this quirky PSA, Deadpool tells you to tweak the tomatoes before you go cucumber-crazy. Still don't get it? He can be clearer: Touch yourself tonight.  Deadpool took a moment out of his busy movie...

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Keyboard Cat and Other Real-Life Shelter Pets Star in These Adorable Adoption...

Celebrities star in a new PSA campaign to increase pet adoption, with a slight twist: The stars in question are two dogs and a cat, all shelter animals before their respective rises into the...

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James Lipton Lands Starring Role in TurboTax Super Bowl Ad, Then Is Abruptly...

It was a plum role he might have eventually discussed at length with his fellow thespians on Inside the Actors Studio. But alas, James Lipton's chances at the biggest commercial stage have been...

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This Heartbreaking Road-Safety PSA Shows How Lives Are Shattered Well Beyond...

"Nicolas is about to have an accident. He will die in a few minutes." Agency La Chose Group took a slightly different route in dramatizing the impact a collision can have on the people involved in a...

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Steven Tyler Sees Himself Made Entirely of Skittles in Candy Brand's Super...

Skittles on Tuesday joined the parade of brands releasing their full Super Bowl ads early, unveiling its 30-second spot starring Aerosmith frontman Steven Tyler. The spot, which will air during the...

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Diet Coke Prints Literally Millions of Unique Labels for New 'It's Mine'...

Diet Coke is embarking on a fun new packaging stunt in the U.S., using HP Indigo digital printing technology to create millions of completely unique labels—in a campaign appropriately themed, "It's...

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Ad of the Day: Priceline Goes for Seriously Awkward Humor in First Ads From BBDO

When Priceline wrapped up its first agency review in a decade by sending its business to BBDO last fall, we predicted it would mark a departure for a brand long defined by William Shatner's campy...

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Here's What's Behind the Mysterious Oreo Door That Popped Up in NYC Today

If you're in New York City today, and anywhere near 18th Street between 7th and 8th Avenues, head over there before 6:30 p.m. and check out this Oreo mysterious door. Actually, it's more like a...

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Christopher Walken Shines in Kia Super Bowl Ad That Likens the Optima to a...

Chairs are like Facebook. And colorful socks are like Kia. In one of the more amusing advertising metaphors we've seen in a while, Kia likens its midsize Optima sedan to very colorful socks—in its...

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Audi Heads to Space With a Stirring Super Bowl Ad Set to David Bowie's 'Starman'

Audi unleashed its 2016 Super Bowl ad on Wednesday, and it's destined to have one of the most talked-about soundtracks of any commercial on the game—"Starman," the 1972 track by David Bowie, who died...

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Willem Dafoe Recreates Marilyn Monroe's Skirt-Blowing Scene in Snickers'...

After having great success on last year's Super Bowl with Danny Trejo and Steve Buscemi, Snickers has gone with Willem Dafoe and Eugene Levy for this year's spot—which rolled out online Wednesday. The...

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