Not Every Brand Loves Emojis. Always 'Like a Girl' Says the Female Ones Are...
Most brands have expressed eternal love for emojis in recent years, as they try to talk the talk of young people today. Not so fast, says Always' "Like a Girl" campaign, which points out in a new ad...
View ArticleTillamook Says a Fun, Violent Farewell to 'Big Food' in Eye-Catching Ads by...
Food fight! Tillamook, the 107-year-old farmer-owned dairy co-operative, cuts Big Food down to size in a series of goofy yet pointed videos from 72andSunny. A continuation of last year's "Dairy Done...
View ArticleVW's 'Connected Dog' App Lets Your Best Friend Walk Himself, So You Don't...
Volkswagen has been having trouble with cars lately, so it's moved on to dogs. Or so it would appear from this latest prank video from the automaker's Dutch division and ad agency Achtung! You see, VW...
View ArticleSexual Consent Ads Ditch the Metaphors and Go Right to the Talking Cartoon...
A well-received video made the rounds last fall that addressed the issue of sexual consent through a metaphor of drinking tea. Based on copy written by blogger Rockstar Dinosaur Pirate Princess, it...
View ArticleSamsung VR Headsets Help Millennials Overcome Their Fears in Persuasive New Ads
Terrified of heights? Try tricking yourself into thinking you're on the roof of a skyscraper, using virtual reality technology—and maybe, with practice, you'll be better equipped to deal with the real...
View ArticleCollege Ad With Couple Kissing in the Library Boosted Applications and Just...
A college recruitment ad that made waves last year for including a scene of a couple making out in a library has been named the best university commercial of the year. Kira Academic, a tech company...
View ArticleAd of the Day: Bret Easton Ellis Directed a Delightfully Debauched Film for...
It's hard to make "high art" like the opera feel relevant to a younger, more fast-moving and mobile audience. But that hasn't stopped the Opera of Paris from trying. Last year it launched 3e Scène...
View ArticleHow a Product Designer at Imgur Just Became the (Unofficial) New Old Spice Guy
Isaiah Mustafa and Terry Crews have had a stranglehold on the title of Old Spice guy in recent years, even battling each other for it. But now, you should really meet Colin Hoell. He's not appearing...
View ArticleHow Droga5 Branded Dwayne 'The Rock' Johnson as It Would Any Consumer Product
When Droga5 sold a 49 percent stake to Hollywood talent agency William Morris Endeavor in the summer of 2013, there was plenty of speculation about how each side might leverage the other—how WME could...
View ArticleAd of the Day: Pizzeria Uses Periscope-Tracked Delivery Runners to Avoid...
How do you deliver pizza without hurting the environment? This chain in London got runners to do it. Sodo, a U.K. pizzeria that specializes in locally and ethically sourced ingredients, has avoided...
View ArticleFriends Strip Down in an American Diner to Plug This French Home-Delivery...
A few years ago here in Paris, people were hard-pressed to find a food delivery service. This changed with the launch of Allo Resto, which enabled Parisians to score delivery from lots of different...
View ArticleThis Ad Explains Why Everyone in China Might Eventually Grow Very Long Nose Hair
Sometimes, the problem is right under your nose. That's certainly the case in this wacky, well-done anti-pollution PSA from WildAid China and McCann Shanghai. The 90-second spot is set in a...
View ArticleDurex Created a Racy Online Art Museum to Get the Chinese Talking About Sex
Concerned that not enough people in China feel comfortable discussing sexuality, condom brand Durex worked with social marketing agency S-Lab to create an online sex museum that broaches the topic in...
View ArticleCopywriter Launches an 'Agency Sex Quest' Encouraging More Staffers to Sleep...
Working in an ad agency is just like working in any office: There's going to be a bit of what Dr. Freud would have called "unresolved libido." When copywriters, art directors and their teams work so...
View ArticleThe Bank That Made GAYTMs Has Now Given an Entire Branch a Fabulous Makeover
It's become common for brands of all kinds to show support for the LGBT community. And while efforts from Wells Fargo, Honey Maid and others have garnered headlines—particularly during Pride Month in...
View ArticleBoy Comes Out to His Father on McCafé Cup in This Taiwanese Ad, Stirring...
A new, gay-friendly McDonald's McCafé ad in Taiwan has predictably stirred up opposition from local religious groups, who are demanding a boycott. The ad, by Leo Burnett, shows a boy coming out to...
View ArticleABC and Lexus Team Up for Special VR Mini-Episode of Terror Drama Quantico
ABC and sponsor Lexus are hyping the midseason return of Quantico with the network's first virtual reality experience, which takes viewers inside a specially scripted mini-episode of the terrorism...
View ArticleY&R Targets Art Directors With Recruitment Ads on the Watermarks of Stock Photos
Advertising art directors spend a lot of time on stock photo websites. So, what better place to target them with a recruitment campaign? Y&R Prague did so recently, putting little "Now Hiring"...
View ArticleQ&A: Mac Presents' Marcie Allen on How Tech Is Impacting Music Marketing
SpecsCurrent gig President, MAC PresentsTwitter @MarcieAllenAge 42Adweek: You've been in the music marketing industry for more than 20 years. What's new? Marcie Allen: Probably looking at all the new...
View ArticleAd of the Day: Microsoft Teaches Kids About Brilliant Female Inventors for...
Quick, name an inventor … a female inventor. Not so easy, is it? In the 100-second film below, part of Microsoft's "Make What's Next" campaign timed to International Women's Day today, girls ages 7 to...
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