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Mountain Dew Tries to Get a Little Classier With the Launch of Its Black...

Let's get refined, sugar! PepsiCo introduces Mtn Dew Black Label, a dark-berry beverage (with herbal bitters, no less), in a campaign from VaynerMedia that revolves around several "Gentlemen of the...

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At 90, Godiva Proudly Looks Back as It Charts a Path Forward

BRUSSELS, Belgium—A month before attending to much more tragic business here in the Belgian capital, Didier Reynders arrived as a guest of honor at a luxurious and playful 90th birthday party that...

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Geico's Latest Crazy Talking Animal Is a Shady Alligator With Tiny Arms

It turns out there are advantages to being an alligator, like dodging the check when eating out with friends because your arms are just too short to reach it.  That's the premise of the latest gag in...

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Ad of the Day: Clémence Poésy Is Caught Off Guard in This Sublime Film for...

In a short film for Vs. Magazine, actress/model Clémence Poésy, clad in G-Star jeans and shirt, sits, stalks and sashays around her London hotel room, practicing these lines from a script: "Do I...

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April Fools' Day 2016: Our Foolishly Giant List of the Best Brand Hoaxes

It's that time again: April Fools' Day, when brands get rewarded for being deceptive, impractical and stupid. And hopefully, funny. We're collecting our usual huge list of brand hoaxes. Email me or...

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Mexico Surprises U.S. Workaholics With Versions of Themselves Who Actually...

The Lapiz agency's "Doppelgänger Tourists" campaign shames workaholics Mike and Ann into taking vacations ... by introducing them to their dopplegängers, who have been living it up in Mexico. Oh,...

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Ad of the Day: Booking.com Is Helping Jordan Peele and Chelsea Peretti Plan...

Comedians Jordan Peele and Chelsea Peretti are planning their wedding, and it's not going well. Luckily, they're using Booking.com, so it's easy to make changes.  The duo—engaged in real life—star in...

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Radio Flyer Found a Cute, Clever Way of Showing What Its Little Red Wagon...

Growing up, we can't remember ever having seen an ad for Radio Flyer. (Turns out there's a reason for that.) But imagine what a modern one would be like, nourished both by nostalgia and Super Bowl...

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Taylor Swift Falls for Instagram's 60-Second Ad Format in Amusing Apple Music...

In a new spot for Apple Music, Taylor Swift doesn't have a problem making a fool of herself in the best way possible, while running on a treadmill listening to Drake and Future. And while the results...

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Ad of the Day: Honey Maid Preaches Acceptance in Even More Polarized America

Honey Maid's "This Is Wholesome" campaign enters its third year today at a cultural crossroads. On the one hand, the Mondelēz brand's message of diversity and inclusivity is right in step with...

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Apple Beautifully Celebrates a Teen With Autism Who Learned to Speak With an...

For years, Dillan Barmache couldn't speak. Then he got an iPad. The 16-year-old, who has autism and is non-verbal, stars in a powerful new advertising campaign from Apple, launched in observance of...

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W+K Crafts a Pair of Gorgeous Alpine Fairy Tales for Milka Chocolate and...

Once upon a time, Wieden + Kennedy Amsterdam created a fairy-tale campaign for Mondelēz's Milka chocolate brand. Set in the idyllic, magical Alpine hamlet of "Lilaberg," the ads consolidate Milka's...

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Sonic Is Making Awesome Square Shakes Designed for Instagram, Sold Through...

Sonic is preparing a delightful on-site campaign for Coachella later this month, where it will sell completely square shakes that were designed for Instagram and will be available for purchase (and...

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Line of Fake Baby Food Urges Parents to Stop Feeding Their Kids Gender...

The Anxiety and Depression Association of America has a lot of opinions about gender roles in childhood ... and it's channeled them into Gender Baby Food, a parody product based on the design of the...

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Will Depend's New Ads, Starring Real People, Finally Erase the Stigma of...

In general, there's a trend in advertising toward more straight talk when it comes to treatment of potentially embarrassing conditions. And now, adult incontinence category leader Depend is making a...

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Rory McIlroy Gets Serious in His Most Intense Nike Golf Commercial Yet

Rory McIlroy keeps a grueling schedule, but he likes it. The pro golfer stars in a new ad for Nike, from Wieden + Kennedy Portland, as he gears up in real life for this weekend's Masters tournament,...

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Pretzels Are Totally Badass in Barton F. Graf's Funny First Ads for Snyder's...

Barton F. Graf's signature absurdist humor arrives fully baked in its first campaign for Snyder's of Hanover pretzels. Broadcast spots and brief social videos introduce the line "Pretzels, Baby,"...

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See How This Agency Is Branding a City That Won't Exist for Another 20 Years

The branding of cities is obviously nothing new: R&R Partners' "What Happens in Vegas" campaign all but defines the city in the popular imagination, and consultancies have been hired in past years...

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This Hotel Group Is 'Unadvertising' Its Properties With Intentionally Dull,...

We've seen hotel advertising evolve past the typical saccharine copy and cheesy stock photos of smiling guests—for example, the Loews Hotels and Resorts campaign, which uses ordinary people's candid...

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Ad of the Day: 12 Years a Slave Director Just Made This Erotic Short Film for...

Steve McQueen is primarily known as the Oscar-winning director of such films as Hunger, Shame and 12 Years a Slave, the 2013 winner of Best Picture, which led Time magazine to call him one of the...

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