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Unilever's Pot Noodle Bashes Trump With Ad Suggesting Literally Anyone Can Be...
The task of poking fun at Donald Trump continues to fall to non-American brands. Following a Lebanese nut brand's blunt front-page newspaper ad on Inauguration Day, Unilever-owned Pot Noodle, based in...
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The Story Behind the Pants-Soiling 'Rings' Prank That Has 200 Million Views...
Viral marketing agency Thinkmodo has had plenty of experience, and success, in doing real-world pranks for horror movies. Think back to 2013's hugely popular "Telekinetic Coffee Shop Surprise" for the...
View ArticleJWT Explains Its Black Lives Matter App That Lets Black Americans Mark...
In a powerful twist on Facebook's "Safety Check" feature, which lets users in a crisis area tell friends they're safe, J. Walter Thompson and Black Lives Matter recently launched "Unsafety Check"—a...
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Ad of the Day: Campari's Lavish Film Noir Takes a Dark Turn on the Road to La...
Clive Owen has cemented his status as today's go-to star for extended brand films. Late last year he reprised his role at the enigmatic Driver in BMW's "The Escape." And in a new 13-minute short film...
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Tostitos' New Party Bag Knows When You've Been Drinking and Will Even Call...
Doritos might have crashed out of the Super Bowl after a decade of fun ads, but Frito-Lay still has a few party tricks up its sleeve for this year's big game. The chip maker's Tostitos brand has made...
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Snickers to Air the First Live Super Bowl Ad, Following a 36-Hour Livestream...
Snickers, a fan favorite with its Super Bowl spots over the past decade, is upping the ante for 2017 by planning the first live commercial ever to air on the big game. The 30-second spot, by BBDO New...
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Britain's Channel 4 Aired a Live Ad of a Surgical Procedure, Shot From Inside...
Alongside Cancer Research U.K., MediaCom and 4 Sales, British TV network Channel 4 broadcast the first live commercial from inside a human body. Over the course of 90 seconds, you can witness a...
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Ad of the Day: Cisco Gives a 360 Tour of the Mind-Bending Space Hotel of the...
There's a Chris Van Dusen book that my kids love called I Built a House, in which a boy sketches his wild and futuristic dream home, which includes an underwater room, a car-racing room, a...
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Heinz Is Skipping the Super Bowl, but Has This Idea for the Monday After
Sorry, "Weiner Stampede" fans. Heinz Ketchup, makers of last year's much-loved, dachshund-filled Super Bowl commercial, is sitting out this year's game. But it's not completely disconnecting from...
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Can't Deal With People? These Cringey Ads Say a Quick-Charging Phone Can Help
A few weeks ago, I went on a trip. By the time I arrived at the airport, my phone was a dead brick—obliging me to hunt down the nearest charging station and, upon spying one, immediately elbow in and...
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Snickers Turned Its Preroll Ads Into Wacky Little Video Games You Can...
From Snickers' point of view, skipping its YouTube preroll ads is just as bad skipping one of the Mars candy brand's chocolaty treats when you're hungry. So, to boost viewer engagement in the...
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Q&A: Can This Half an Onion in a Bag Get More Twitter Followers Than Donald...
It started out as a ludicrous proposition in a simple, goofy tweet. Would Americans embrace a new and nefarious way of annoying numbers-obsessed president Donald Trump—by following half an onion in a...
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Will Febreze's First-Ever Super Bowl Ad Pass the Smell Test?
Febreze doesn't want you to stink up the bathroom on Super Bowl Sunday. In fact, the Procter & Gamble brand's first-ever big-game commercial, developed by Grey New York, suggests folks use Febreze...
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What's Wrong With This Picture? Pregnancy-Test Ad Is Met With Howls of Laughter
It's not that often that a billboard is so absurd that it invites widespread mockery and goes viral in the process. But this one has—a full six years after it was made. The ad, from the Netherlands,...
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Ad of the Day: Let This Weird Guy Be Your Tasting Buddy During a 40-Minute...
If you like beer and awkward, creepy-eyed humor, you'll probably enjoy this campaign from a U.K. craft brew club. Edinburgh-based Beer52.com ships different kinds of craft beer to members each month....
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You've Seen Chevy's Insipid Emoji Ad. Now Watch This Hilarious Mocking Parody...
Nobody likes being treated like a moron—but it can present an opportunity for some righteously vindictive humor. Last April, Chevrolet insulted the intelligence of viewers with a painfully contrived...
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Geico Tops the Week's Most Digitally Engaging Ads
GEICO rules supreme in this week's chart of the most digitally engaging commercials, powered by iSpot.tv. The insurance company owns three of the top 10 ads, and uses memorable, if cringeworthy, humor...
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Ad of the Day: First Ad From McDonald's New Agency Says 'There's a Big Mac...
McDonald's made headlines late last year for consolidating its $800 million-plus advertising business with a new dedicated unit inside Omncom called We Are Unlimited. That division's first campaign...
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Wonderful Pistachios and Fiji Water Both Line Up 15-Second Super Bowl Ads
Two more food and beverage brands just jumped into the mix for Super Bowl LI. Wonderful Pistachios and Fiji Water, both owned by The Wonderful Company, will each air a 15-second spot during the Feb. 5...
View ArticleInstead of Just Ads, Equinox Made Crazy Luxe Products That Tell Their Own...
So, you put on a few pounds over the holidays. What would it take to entice you to work off that festive flab at high-end fitness club Equinox? How about a sweatsuit stitched together from surgical...
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