How Twitter Plans to Evolve Its Partnerships With Brands and Agencies in 2018
Today Twitter announced that it has promoted head of U.S. agency development Stephanie Prager to head of global agency development, consolidating the two roles. The move is part of the social media...
View ArticleFamily Guy Will Air an Episode With a Reduced Ad Load for the First Time
After 15 seasons on the air, there's very little ground that Family Guy has yet to cover, but Fox has managed to pull off something new for the comedy's March 11 episode, which will air with limited...
View ArticleTinder Traces the History of Dating to Caveman Times in Gorgeously Detailed...
Dating: So easy, a caveman can do it? Since the dawn of time, human beings have been yearning for connection. Over the years, we've only made it more and more difficult to find. Or, at least, so says a...
View ArticleWhy Brands Should Be Ready for Alexa Ads, Despite What Amazon Says
It's soon going to become Alexa's world that we're just living in, complete with its own product recommendations disguised as ads. According to a report from CNBC, Amazon is considering adding ads into...
View ArticleWhen Do Things Cross the Line and Become Online Harassment?
In a new report released this morning, Pew Research Center sought to bring into focus the blurry lines that tend to define what does and does not constitute online harassment. The research organization...
View ArticleFox’s Network Chiefs Say ‘It’s Business as Usual’ Until the Deal Closes With...
The Television Critics Association's winter press tour kicked off with a bang today. Fox's network chiefs spoke publicly for the first time about their company's uncertain future since last month, when...
View ArticleHyperlocal Targeting and AI Have Made Orangetheory Fitness a Nearly $1...
By the end of 2018, Orangetheory Fitness plans to have 1,300 studios in 17 countries, and by midyear, it expects to hit $1 billion in revenue. To get there, the fitness brand has worked with Knoxville,...
View ArticleThe Logan Paul Incident Illustrates Why YouTube Will Never Be 100% Brand-Safe
Just a couple of days into the new year, YouTube already has another brand safety crisis on its hands. Logan Paul, a YouTube star with 15 million followers who has inked marketing deals with Walmart...
View Article3 Priorities That Will Help Experiential Marketers Step Up Their Game in 2018
Experiential marketers have a lot to celebrate. At a time that's seen predictions of declining advertising spend, marketers have shown an interest in growing their experiential budgets. According to a...
View ArticleShould Retailers Prioritize Return Strategies to Keep Consumers Happy?
Thanks to online shopping, consumers can buy three different sizes and colors of one item to see which works best, all from the comfort of their own home. Add holiday sales and shipping incentives into...
View Article3 Data Skills to Future-Proof Your Social Media Marketing Career
Remember the good old days, when social media marketing was largely a creative discipline, when you could post something clever and your following would notice? You probably scrolled through your...
View ArticleThis Irish Anti-Smoking Ad Is So Good, It’s Now Running in New York
You know you have a good advert on your hands when organizations similar to yours, thousands of miles away, want to pick it up and run it. That's the case with "I Will Survive," a PSA released in early...
View ArticleThe New York Times Made a Simple, Powerful TV Spot About Reporting Sexual...
For decades, women's stories of harassment, assault, rape and abuse have been met with the same phrase: "He said. She said." Four words that may seem like they're intended to balance a story have been...
View ArticletheScore Fantasy Sports Launched on Facebook Instant Games
Sports media company theScore launched theScore Fantasy Sports on Instant Games, Facebook's HTML5 cross-platform gaming service that allows users to play games with their friends on Messenger and News...
View ArticleThe Princess Bride Star Cary Elwes Revives His Famous Role in New Ad for...
When the 75th Golden Globe Awards airs this Sunday, movie buffs will be treated to a wonderful blast from the past, courtesy of Culligan Water. The brand decided to retire its 59-year-running "Hey...
View ArticleWhy Mark Zuckerberg’s Personal Challenge for 2018 Is Different
"Of all the content on Facebook, more than 99 percent of what people see is authentic. Only a very small amount is fake news and hoaxes. The hoaxes that do exist are not limited to one partisan view,...
View ArticleOmnicom Reaches Settlement in Anti-Gay Discrimination Case
After more than two and a half years of legal developments, holding company Omnicom has reached a settlement in a discrimination suit brought by a now-former employee of its agency DDB. The case went...
View ArticleMarketers and Agencies Are Struggling to Find Top Talent, Even as Spending...
While marketing budgets continue to grow, agencies and marketers both say finding top talent remains a problem. A recent New Year Outlook survey by RSW/US found that 60 percent of marketers and 52...
View ArticleKing Winter Woos Mother Earth in Interflora’s Sweet, Sad Love Story
In this simple yet stirring animated fairy tale for flower delivery service Interflora, Danish agency Brandhouse tells a love story that might just melt your heart (among other things). Set deep in a...
View ArticleHow Facebook Ads Are Helping These 2 Retailers Reach New Audiences
It's no secret that Facebook is a great way for retailers to target and reach audiences. In a blog post published today, Facebook details just how well holiday campaign ads worked for retailers....
View Article