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Melissa McCarthy Will Star in Kia's 60-Second Super Bowl Ad for the Niro Hybrid
After putting Christopher Walken in a Super Bowl commercial for the Optima sedan last year, Kia is turning to another celebrity, Melissa McCarthy, to hype its Niro hybrid crossover on this year's...
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Fantastic Beasts? You'll Find Plenty of Them in This Wild British Ad for...
It's not often that Medusa shows up in advertising, much less accompanied by a chest-thumping minotaur, a metallic mermaid, an arrow-shooting centaur and a galloping Pegasus. So, this new U.K. spot...
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This Video Game Ad Is the First Film in 14 Years From the Director of Die Hard
What happens when a group of heavily tattooed thugs, a precocious snow-white cat and a team of special ops assassins appear in the same ad? Don't fret—the feline emerges unscathed. The drug dealers?...
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Ad of the Day: See If You Can Guess What This Lady on the Run Is Promoting
We love an ad with some mystery and a lick of runaway glamour. This one's got it in spades, topped with vintage swing from the Zombies' "She's Not There." "Never Too Wanted," which came out a couple...
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Mozilla Open-Sourced Parts of Its New Brand Identity. Here's How That Went
For the last six months, Mozilla has been working on a brand identity upgrade, and it's kept a running log of this process. But it also took it one step further, releasing open-source guidelines for...
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Justin Timberlake, 'Chief Flavor Officer' of Bai, Will Star in Beverage...
Justin Timberlake will join the parade of celebrities in this year's Super Bowl commercial breaks, courtesy of Bai Brands, the beverage company that counts the pop star as an investor and "chief...
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Snoop Dogg Channels Frank Sinatra in JL's Latest Visually Stunning Ad for...
For its new, wildly impressionistic ad, Adidas Originals turned to two odd-couple musical icons who have always done things their way: Frank Sinatra and Snoop Dogg. The larger Adidas brand's most...
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McDonald's Poses the Existential Question: Is a Big Mac With Bacon Still a...
If you're the type of guy who drives your friends nuts by compulsively obsessing over minor details at lunch, then McDonald's has a deep existential dilemma for you. In Canada, the fast-food chain is...
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This Clothing Retailer Has the Perfect Fashions for When a Burning Piano...
Last year, Middle Eastern clothing chain Centrepoint launched what surely ranks as the most existential retail campaign of all time. In "Sabotage," a charmingly fatalistic black-and-white spot from...
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Ad of the Day: Weight Watchers' Remarkable Film Asks Why People Gain Pounds...
It's hard to make weight loss testimonials feel like anything other than hackneyed or seedy, preying upon the audience's insecurities to shame them into looking a certain way. But a new six-minute...
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This Mobile Game Maker Is Preparing a Cinematic, Star-Studded Super Bowl Spot
Mobile video game company Top Games USA Inc. has bought a 30-second ad in Super Bowl LI. The Menlo Park-based group has produced a series of smartphone games in recent years, most prominently Evony:...
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This Ad About Dangerous Driving Is 100% Not Headed Where You Think It Is
Imagine a road without rules—one where you can drive like a madman, cut people off at will, and stop wherever you want for an impromptu selfie. That might sound either awesome or awful. Luckily, none...
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This Nut Brand Bought the Bluntest Front-Page Ad Reacting to Trump's...
Brands that have weighed in on Friday's inauguration of Donald Trump as the U.S. president have mostly tiptoed around the issue with cryptic or broad messaging. But not Al Rifai, a Lebanese nut brand,...
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TurboTax Unveils a Super Bowl Teaser With Its Biggest Celebrity Yet: Humpty...
TurboTax has been embracing celebrities in a big way this year, rolling out ads with everyone from Kathy Bates to DJ Khaled. But for the upcoming Super Bowl, the brand is really pulling out the big...
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Dads Play Barbie With Their Daughters in the Doll's Latest Charming Effort to...
Mattel has had a lot of success modernizing the perception of Barbie over the past few years, by focusing on her power to help girls imagine a powerful and fulfilling future for themselves. Now, the...
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Duracell Pushes the Idea of Trust in Its First Offbeat Ads From W+K
When you're hacking away at unsightly ear hair, the last thing you want is for the battery in your trimmer to conk out. That would leave you with bushy lobes and broken dreams. You'd prefer those tiny...
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A Year Later, W+K Remembers David Bowie With Stunning Data-Driven Breakdown...
The great thing about an artist as prolific as David Bowie is that his work will continue to spawn new creations. He left us with a constellation of intersecting worlds we can live in and reinterpret...
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What a Tobacco Company's Office Party Would Feel Like If Everyone There Were...
Tobacco is the No. 1 cause of death in the Netherlands, taking 20,000 people to the Big Sleep every year. Frustratingly, it's also the most preventable one. But research also shows that smokers know...
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Ric Flair Is a Complete Lunatic as a Used-Car Salesman in Ads for US Auto Sales
Let's get one thing clear right off the bat. "Nature Boy" Ric Flair is a national treasure. He's also a human train wreck who lives on the knife-edge of self-parody, but even that is a gift. If Jay...
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Dippin' Dots Ice Cream Responds to Years of Twitter Insults From Sean Spicer
Brands everywhere are cringing at the prospect of nasty—or even friendly—tweets coming their way from Donald Trump. But it's incoming press secretary Sean Spicer who's been waging a weird war on an...
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