There’s No Stopping Peak TV, as 487 Scripted Series Aired in 2017
In 2015, FX Networks CEO John Landgraf coined the phrase "Peak TV" to describe the overwhelming amount of TV available on broadcast, cable and streaming platforms. That year, a then-record 422 scripted...
View ArticleFX’s John Landgraf Says Being Bought by Disney Could Be ‘a Really Good Thing’...
When Disney announced that it would be acquiring 21st Century Fox for $52.4 billion, one of the biggest questions about the deal--which the company expects to close in 12-18 months--was how an edgy...
View ArticleSwitching to Healthy Ingredients Is Riskier for Brands Than You Might Think
As of Thursday, patrons of Dunkin' Donuts could step into the shops and behold a small miracle--racks and racks of those dizzyingly colorful donuts, all of them chemical free. After much work, the...
View ArticleThe Golden Globes Red Carpet Show Will Be Livestreamed on Facebook
Last year was supposed to be a big year for Twitter TV. The social platform inked numerous deals--from business news video content like Cheddar and Bloomberg to sporting events like National Football...
View ArticleDonald Glover Says Season 2 of Atlanta Will Be More Like Tiny Toon Adventures
The freshman season of Donald Glover's FX comedy Atlanta was a critical and commercial hit, but Glover said audiences shouldn't expect more of the same when the series returns for Season 2 in March....
View ArticleStephen Colbert Says His Trump Series Is Animated to ‘Accurately Capture’...
As Stephen Colbert prepares his new Showtime animated series about Donald Trump, Our Cartoon President, the talk-show host joked that he has a bone to pick with Michael Wolff, the author of the...
View ArticleWhen It Comes to Netflix’s $8 Billion Budget, Showtime Says Bigger Isn’t...
Just five years after launching House of Cards, Netflix has turned into the Big Bad Wolf in the eyes of many networks, intent on steamrolling everything in sight with an original programming budget of...
View ArticleThis 2013 Ad About Michael Wolff Is Now Hilariously Topical
Michael Wolff's name has saturated cable news and social media for the past week, thanks to his bombshell book, "Fire and Fury: Inside the Trump White House." While Wolff is well known and somewhat...
View ArticleLinkedIn’s New Integrated Marketing Campaign Seeks to Smash Its ‘White...
Viewers of the Golden Globes Sunday night may have noticed a commercial from a company that isn't typically an advertiser: LinkedIn. And if viewers paid close attention to the spot, they may have also...
View ArticleFacebook Finds Reasons to Hope in This Artful, Portrait-Based Ad From the...
There's something remarkably intimate about Facebook's new 60-second spot and the way it uses a combination of portraiture and voiceover to tell a story of hope. The camera punches in, putting you...
View ArticlePrincess Cruises Are a Window to the World, and Yourself, in Sweeping New Ads
Cruise ships aren't just floating bacchanalia packed with food and booze, says a new campaign from Princess Cruises. They're a way to connect with nature and the things that really matter in life, like...
View ArticleR/GA Ventures, LA Dodgers Team Up to Help Startups Find Opportunity In Sports...
In 2014, digital agency R/GA launched Ventures, which holds the investments made by the agency through its accelerator programs. Backed by R/GA's parent organization, IPG, Ventures has partnered with...
View ArticleJimmy Kimmel Says ‘Literally Everyone’ at ABC ‘Should Be Fired’ if There’s...
Jimmy Kimmel is returning to host this year's Oscars on March 4, and he knows the memory of the debacle that capped last year's ceremony--in which La La Land, not actual winner Moonlight, was...
View ArticleCelebs From Aubrey Plaza to Mark Duplass Talk Money in New Wealthsimple Ads...
Oscar-winning documentarian Errol Morris is back in commercial directing mode for investment company Wealthsimple, turning the camera on Hollywood creators Aubrey Plaza, Alex Karpovsky, Brian Tyree...
View ArticleWPP’s GroupM Shifts U.K. CEO to New Position as Global Chief Investment Officer
After serving 10 years as GroupM's U.K. CEO, Nick Theakstone is being repositioned to the newly created role of global chief investment officer at the WPP-owned media investment management company....
View ArticleOprah Winfrey Ruled Facebook and Twitter During the 75th Annual Golden Globe...
Oprah Winfrey's speech after accepting the Cecil B. DeMille Award dominated conversation on Facebook and Twitter during the 75th Annual Golden Globe Awards Sunday night. At the time of this post, the...
View ArticleABC Explains Why It Still Hasn’t Settled on a Name For Its Grey’s Anatomy...
ABC says all the pieces are in place for its upcoming firefighter-themed spinoff of one of its biggest hit shows, except for one of the most important ones: a title for the drama. Two months before the...
View ArticleWhy Print Legacies Like Time Are Betting Big on Augmented Reality
Last week's issue of Time magazine is the first edited by a guest editor in its 94 years of existence. It's also the first issue to feature augmented reality activations--four of them, all on the...
View ArticleHere’s Anheuser-Busch’s Super Bowl Lineup: Michelob Ultra and Stella Will...
Michelob Ultra will be back at the Super Bowl on Feb. 4, making it the third year in a row that Anheuser-Busch has brought the brand to the Big Game. Anheuser-Busch has selected Michelob Ultra to join...
View ArticleUniversal and Paramount Will Both Run Ads in the Super Bowl
Movie fans, rejoice! Both Paramount and Universal will return to the Big Game on Feb. 4, according to a report from Variety, and will most likely be featuring some big trailers for upcoming films. No...
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