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Facebook Is Pulling the Plug on Its Human-Powered M Assistant for Messenger...

M, the human-powered personal digital assistant for Facebook Messenger that never emerged from its limited beta-test never will get to the masses. Facebook informed users--reportedly some 2,000, all in...

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One Man’s Journey From Hip-Hop Journalist to Creative Chief and Snoop Dogg...

Whether it was his brief meeting with Tupac at age 16, his experience Iowa's only hip-hop radio DJ in the early '90s or his time working on the first televised Brown and Black Presidential Forum for...

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This L.A. Creative Shop Upended the Traditional Agency Model

After years of working in various roles in the advertising industry, Sarah Hooper and Matthew Goldman noticed a glaring issue with the traditional agency model. As it goes, senior executives win...

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How Pac-Man So Completely Seized the Imagination 37 Years Ago, and Never...

Dick Clark's American Bandstand had more than its share of cheesy guests over the years--bands that lip-synced their tunes in front of a TV audience under orders to cheer. But few acts quite equaled...

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Marketers Are Racing to Reach Rapidly Growing Audiences on Amazon’s Alexa and...

As brands increasingly seek to understand the Internet of Things, marketers are keying in on how Amazon and Google will dominate connected devices in 2018. That's why Amazon's Alexa and the Google...

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Intel’s New Virtual Reality Content Studio Is Partnering With the Winter...

Just a year after debuting a standalone virtual reality headset, Intel is pivoting away from hardware and into VR content. At the Consumer Electronics Show (CES) in Las Vegas, Intel announced that it's...

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These New Headphones Are Bringing Voice Assistants Like Alexa Straight to...

Here comes Alexa in your ears--whether you're ready for it or not. Jabra, a sound company that makes headphones, earbuds and headsets, announced on Jan. 8 two new wireless earbuds that work with Siri,...

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The Atlantic Is Rebranding Its In-House Creative Consultancy After 5 Years

This week, The Atlantic magazine's 5-year-old creative consulting service, Atlantic Media Strategies, has rebranded as Atlantic 57. The move, which looks to establish a more fitting identity for a...

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Why You Need a Comprehensive Over-The-Top Strategy Now

It's finally done. Without much in the way of fanfare, and just in time for CES 2018, one of the TV industry's most challenging obstacles has been cleared: consumers have mastered the art of accessing...

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WWE Is Letting You Step Inside the Ring With Its New VR Partnership

It's been 33 years since World Wrestling Entertainment (WWE) brought a million viewers ringside with its inaugural pay-per-view event, Wrestlemania. Today, the entertainment company is bringing you...

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State Farm Follows McDonald’s in Consolidating Its Ad Business With Omnicom

State Farm is in the process of consolidating the majority of its marketing business with Omnicom, according to several parties with direct knowledge of the matter. "State Farm works with many vendors...

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Twitter Rocked as the Tide Rolled to Another National Championship

The University of Alabama's thrilling 26-23 overtime victory over the University of Georgia in the College Football Playoff National Championship game Monday night had Twitter abuzz. The game-winning...

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Why the Most Successful Digital Assistants Will Be Platform Disruptors

The Consumer Electronics Show has introduced a slew of new voice-powered devices, with Google and Amazon leading the way. The spread of Alexa and Google Assistant puts Microsoft's Cortana in a...

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Initiative Welcomes New U.S. Chief Strategy Officer After Amazon Win

IPG Mediabrands culturally-driven media agency Initiative hired Pele Cortizo-Burgess as chief strategy officer for the United States, effective immediately. Cortizo-Burgess will lead a team of 20...

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Nielsen Social Content Ratings, Week of Jan. 1: Golden Globes Get Top Award

The 75th Annual Golden Globe Awards on NBC tallied more than 24 times the total interactions on Facebook and Twitter of any other TV series or special for the week of Jan. 1. According to the Nielsen...

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Rose McGowan’s New Docuseries Is Airing on E! Because Netflix and HBO Aren’t...

It's been just three months since Hollywood was first upended by wave after wave of sexual harassment allegations, but one of the loudest voices speaking out against the industry that turned a blind...

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At CES, TVs Are Bigger, Better and Smarter With Digital Assistants

Digital assistants are coming to your TV, aimed to make your life easier--one voice command at a time. A slew of TV product announcements arrived on Monday at the Consumer Electronics Show, each...

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Dollar Shave Club Heads to Space in Its Latest Weird, Creamy Ad for Shave Butter

In its latest kooky commercial, Dollar Shave Club helps a guy face the final frontier. The cosmic romp begins in a bathroom (as most celestial experiences do), when a dude lathers up with the brand's...

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Can Diet Coke’s New Skinny, Rainbow-Colored Cans Attract the Millennials It...

Thirty-five years after making a splash with the introduction of Diet Coke, the Coca-Cola company announced that the marquee product is getting a "full brand restage." Starting next month, consumers...

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PepsiCo Kicks Off Super Bowl Season With a Social-Driven Cooking Show...

PepsiCo is drumming up some Super Bowl excitement a few weeks ahead of the Big Game in the form of a social media-driven cooking show staring some NFL stars. It's part of the company's recurring Game...

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