Fox Sports Announces Daily Livestream Show on Twitter During 2018 FIFA World Cup
No U.S.? No problem: Fox Sports is soldiering on for the 2018 FIFA World Cup in Russia, announcing a livestreamed 30-minute daily show on Twitter and a tournament-long Publisher Story on Snapchat. Fox...
View ArticleEven the World’s Biggest Tech Event Can’t Keep the Lights On
Shortly before noon today, the Consumer Electronics Show in Las Vegas suggested attendees head outside to the solar-powered outdoors due to a partial blackout inside the Las Vegas Convention Center,...
View ArticleThe Weather May Be Cold, But Holidays Were Hot Topics on Facebook, Instagram
Facebook users rang in the holiday season in style, as Christmas Eve and New Year's Day were the hottest of Facebook IQ's Hot Topics on Facebook and Instagram in December. Football dominated the sports...
View ArticleFacebook Is Testing a Separate Destination for Local News in Its Mobile Apps
Facebook began testing a feature aimed at providing a destination for local news, in addition to content that can already be found on News Feed and on publishers' pages. Mobile users in six...
View ArticleThe Most Disturbing Booth at CES Is Actually an Ad for Netflix’s New Sci-Fi Show
Companies show off a lot of weird stuff at CES--connected dog collars, smart litter boxes and even shoes that can detect when you fall and send an alert to friends' or family members' phones. But this...
View ArticleFacebook Users Want to Know More While Keeping Their Eyes on the Road
Facebook users are interested in being able to access more information while driving, without having to turn their eyes away from the road. Automotive head up display was one of Facebook IQ's Topics to...
View ArticlePereira & O’Dell Names New Chief Creative Officer as Co-Founder Moves to...
Pereira & O'Dell's co-founder and chief creative officer PJ Pereira is assuming the role of creative chairman, and the San Francisco agency has tapped its co-executive creative director, Rob...
View ArticleDanny Trejo Gets Dolled Up for Family Guy’s Mobile Game on the Eve of Its...
Tough guy Danny Trejo might be the only person on the planet who could convincingly (and charmingly) use a machete as a microphone while hosting an over-the-top game show and giving away "a shitload of...
View ArticleCindy Crawford Is Recreating Her Iconic Pepsi Spot for the Super Bowl, 26...
Cindy Crawford will drink a Pepsi for the Super Bowl again. The supermodel has recreated her iconic 1992 Super Bowl ad with a new 30-second spot for the Big Game on Feb. 4 in Minneapolis. The new...
View ArticleGoogle Created a Giant Voice-Activated Gumball Machine to Promote Its Digital...
Digital assistants are learning to activate a lot of things. They're used to activating phones, lights, speakers, televisions and cars. Now, Google is taking a more playful route to promote its own...
View ArticleNBC Has ‘Less Than 10’ Super Bowl Ad Slots Available With Just 3 Weeks to Go
With just three and a half weeks to go before Super Bowl LII, NBC has nearly sold out of its inventory for the game. The network has "less than 10" in-game slots available, Dan Lovinger, evp ad sales,...
View ArticleA Condemned Man Gets a Whopper for His Last Meal in Burger King’s New Ad
We sure are seeing some unusual themes in advertising in 2018. Ikea made the ad you pee on, and now Burger King is rolling out a spot set on death row. The commercial, by agency Buzzman, is from...
View ArticleBehind the 32-Year-Old National Lacrosse League’s Surprisingly Nimble Digital...
Nick Sakiewicz has a lot on his plate. As the commissioner of the National Lacrosse League, he's constantly trying to figure out how to take the three-decades-old niche sport and grow it in an era...
View ArticleWalmart Is Closing Over 60 Sam’s Club Stores in an Effort to Amp Up Its...
We're only 11 days into 2018 but Walmart is making it clear that this year, it's waging a bigger war with Amazon. In a press release, Walmart stated that it 63 Sam's Club stores around the country will...
View ArticleHBO’s New Drama About Power-Hungry Siblings Distances Itself From Rupert Murdoch
With the final season of Game of Thrones on hold until 2019, HBO is looking to its other dramas to keep audiences entertained in the interim. Westworld will return for its sophomore season this spring,...
View ArticleVIDEO: 3 CES Takeways From Mastercard CMO Raja Rajamannar
After marathon sojourns through CES 2018 this week, Raja Rajamannar, CMO of Mastercard, came away with three observations that will guide the brand's marketing efforts in 2018 and beyond: simplicity,...
View ArticleMove to America? Maybe if Trump Leaves, Say Norway’s Top Creatives
President Trump this week sparked a great deal of consternation by reportedly dismissing Haiti and some African nations as "shithole countries" while desiring more immigrants from, specifically,...
View ArticleESPN Is Taking Its ‘First Real Stab’ at a Morning TV Show
ESPN is shaking up its morning schedule beginning April 2, as the sports network launches a three-hour morning show called Get Up in an effort to attract audiences during one of the only times of day...
View ArticleMajority of Consumers Want Brands to Take a Stand on Social and Political...
Most consumers want brands to weigh in on social and political issues, according to a new survey by social media management and analytics company Sprout Social entitled "Championing Change in the Age...
View ArticleUsain Bolt on His Partnership With Philips, Burgeoning DJ Career and Love of...
In a race to find the future of tech, even the fastest man in the world might have trouble navigating a crowded convention hall. Olympic gold medalist Usain Bolt visited the Consumer Electronics Show...
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