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This Shopper Behavior Company Is Helping Emerging Brands Compete for Consumer...

Shopper behavior intelligence company Catalina, which is perhaps best known as the company behind the coupons that print out at the grocery store register, is building out its emerging brands...

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America’s Oldest Beer Brand Hires a New Agency to Guide Its Expansion

America's oldest brewery has a new creative partner. D.G. Yuengling & Son, Inc. selected Chicago-based independent agency Laughlin Constable as creative agency of record for Yuengling, following a...

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Sherwin-Williams Names Mono as Creative Agency of Record for 3 of Its Brands

Sherwin-Williams Consumer Brands Group has selected Minneapolis-based MDC Partners agency mono as creative agency of record for its Valspar, Krylon and HGTV Home brands following a review. Mono will be...

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Metro Germany Fêtes Women’s Day by Giving Newborn Babies an Entrepreneurial...

Nearly half of women want to start a company. Just 12 percent think they ever will. The biggest thing stopping them? Lack of financial support. These findings come from Dusseldorf, Germany-based...

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BBDO New York’s Snickers Campaign Flaunts Some Uncomfortable Situations

Snickers may have sat out the Super Bowl this year, but BBDO New York is back with some new takes on its ongoing "You're Not You When You're Hungry" campaign for the brand. Two new 30-second spots...

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Pinterest: Here’s How to Archive and Unarchive a Board on Mobile

Pinterest recently introduced the ability for users to archive boards they're no longer using. For instance, if a user has created a wedding planning board, they may wish to archive the board after...

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Want to Know Which SXSW Events Are Must-Sees? Ask This Chatbot

Marketers, startups and media are descending on Austin, Texas this week for the annual digital marketing festival South by Southwest Interactive, where they'll navigate hundreds of parties, panels,...

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Barneys Wants to Tell a Memorable Story With VR, Fashion and Dance

Luxury retailer Barneys New York seeks to tell a story shoppers will remember in its new VR experience. In partnership with electronics company Samsung and contemporary dance troupe the Martha Graham...

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Independent Ovation Positions Itself as Brand-Friendly Alternative to TV...

As another upfront season begins, most big media companies involved are in the midst of a mega-deal that has either just closed (Discovery-Scripps), is in progress (Disney-Fox and AT&T-Time Warner)...

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Unilever Claims to Cut Marketing Spend by 30% After Taking Production Work...

Unilever, which has taken repeated steps to combat increasing pressure on the consumer-products space, announced in its 2017 annual report last month that it had cut marketing expenses by about 30...

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YouTube Studio Will Soon Become the Default, Along With Some New Analytics

YouTube announced that the YouTube Studio tool it began testing in beta last June as an alternative to Creator Studio will become the default experience for several creators "over the coming weeks,"...

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Hyundai Agency Innocean and CCO Eric Springer Sued for Sexual Harassment,...

A lawsuit brought by a former executive at Hyundai's Innocean Worldwide accuses the agency and its chief creative officer of sexual harassment, discrimination, retaliation and wrongful termination....

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Here’s How Agencies Around the World Celebrated International Women’s Day

Agencies of all sizes made a point of recognizing International Women's Day today as movements like #MeToo and #TimesUp increasingly move from the entertainment and media worlds to the ad industry....

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5 Pillars for Your Social Shopping Plan

We continue to experience ongoing real-time shifts in the way consumers engage with content and commerce. From a business opportunities perspective, none of these patterns is more electrifying than the...

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The Future Is Digital, but Most Marketers Overlook the Value in Human Connection

As marketers, we know the oldest, most basic form of brand marketing is also the most powerful: word of mouth. In spite of highly advanced digital marketing tools, massive amounts of data and infinite...

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Where to Eat in Austin During SXSW, as Voted by Marketers

From some of the country's best BBQ to tacos and margaritas, Austin, Texas has a serious restaurant scene that's an added treat for South by Southwest attendees. The festival also makes Austin's top...

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G.I. Joe Dances His Way Through MoneySuperMarket’s Hilarious, Mustache-Filled...

How do you, the cost-conscious consumer, feel when you've just saved a bunch of money by using a price comparison website? Is it anything like meeting Mr. Right, the man of your dreams? Might you even...

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LinkedIn Is Prepping for Europe’s General Data Protection Regulation

LinkedIn announced several changes to its terms of service, saying that many of them were driven by the General Data Protection Regulation, which takes effect in Europe in May. Vice president of legal...

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Programmatic Advertising Failed to Meet Expectations

Over the past five years, programmatic advertising has become one of the most common buzzwords in our industry. Reams of articles, white papers, industry conference panels, et. al., have been devoted...

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5 Execs Discuss the Challenge of Incorporating New Technologies Into Their Work

As the speakers at Adweek's Elevate: AI conference grappled with the big picture, conceptual possibilities of AI now and in the future, we wondered what the on-the-ground realities looked like for...

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