Burger King Staged a Car Fire on a Highway, and Surprised Those Who Stopped...
Today is Good Samaritan Day. And rather than spend 15 minutes whipping up a dumb social post, Burger King goes the extra mile with a fun real-world stunt--staging a car fire on the side of a highway,...
View ArticleFrom the Super Bowl to This Is Us, NBC Is Using Its Biggest Telecasts to...
Of all the new midseason broadcast series this year, few are getting the network support needed to thrive like NBC's Rise. The network gave the drama--about a high school teacher (How I Met Your...
View Article5 Ways Agencies Can Create a Seamless Relationship With Brands
Digital transformation has reached a tipping point in the creative industry, and the relationship between brands and agencies has shifted in some fundamental ways. Why? Because rising customer...
View ArticleFacebook Messenger: Here’s How to Create a Plan Within a Conversation
Did you know Facebook Messenger allows you to plan events with your contacts without leaving the application? When a plan is created, the app will remind each participant before it begins. Our guide...
View ArticleWisconsin Candidate for Governor Wins Praise for Breastfeeding Her Baby in...
A Wisconsin gubernatorial candidate is drawing praise for a new ad in which she is seen breastfeeding her baby. Kelda Roys, a former state lawmaker who is competing in the Democratic primary for a shot...
View ArticleSling TV Users Are Slingers, but Definitely Not Swingers, in Ads From The...
Two couples meet up for a night of adult fun. They're into options and freedom, without all the commitments. And video's involved. But they're not swingers. Far from it, as we learn in the ad below:...
View ArticleMarketing Lessons That Can Be Learned From A Wrinkle in Time
As a marketer, I view life through a unique lens. When I see ads, I'm constantly critiquing them, thinking about the concept behind the campaign, what I like and what I'd do differently--and most...
View Article3 Reasons Cryptocurrency Isn’t Worth Your Time
Whether it's for a sweepstakes prize, loyalty reward or purchase premium, marketers always want to associate their brand with the next "it" product. And it's not just emotionally driven. Partnering...
View ArticleFacebook IQ: Keep Your Eyes on the Calabaza
Facebook users were hungry for calabaza in February, as conversation volume about the West Indian pumpkin--as well as related terms cheese, chicken, empanada, flor, flowers, ham, onion, quesadilla,...
View ArticleAs Netflix Upends the Industry, 86% of the Content People Consume Is Still...
Netflix has upended the TV industry, forcing all of its network and streaming rivals to devise new ways to fight back against the company this year. The biggest threat has been to the ad industry,...
View ArticleW+K’s Delightful Animated Film Captures the Magic of Oregon in Spring
If you book a trip to Oregon this spring, you might get to ride giant rabbits through rainbow fields, or see shooting stars splash down in lakes, sparking dancing, dazzling showers of light. Or perhaps...
View ArticleHow to Tap Into the Creator Side of Influencer Marketing
For as long as social media celebrities have existed, brands have been trying to tap into their star power. The reason is clear: Not only do these new stars have a massive number of loyal fans, but...
View ArticleCampbell Selects Publicis Groupe as New Agency Partner, Ending Long-Term...
The Campbell Soup Company has selected Publicis Groupe as its new agency partner for U.S. retail, creative for Canada and the Asia Pacific region, digital, technology and consumer promotion and global...
View ArticleGoogle Removed 3.2 Billion ‘Bad Ads’ in 2017
Each year, Google releases a report detailing how many ads it blocked, cleaned and filtered from its digital pipes. The annual report offers both a major sampling of what bots and other bad-actor...
View ArticleDos Equis Keeps It ‘Interesante,’ Just Without the Man Himself, in First Ads...
Watching the new campaign for Dos Equis, viewers may notice one very conspicuous thing missing ... well, two things if you count his famous beard. The beer brand's first major campaign since moving its...
View ArticleNo, John Cena Will Not Be Hosting Nickelodeon’s Blue’s Clues Revival
During Nickelodeon's upfront event last Tuesday, Nickelodeon Group president Cyma Zarghami emceed most of the proceedings, but John Cena spent almost as much time in front of the audience of...
View ArticleFacebook Opened Its Instant Games Platform to All Developers
Facebook is now allowing all developers to create games for Instant Games, its HTML5 cross-platform gaming service, which allows users to play games on News Feed and Messenger without downloading...
View ArticleHP’s Digital Artistry House Was Only at SXSW for a Day, but It Drew Over...
If you've got a festival full of creative professionals in industries like entertainment and tech all in one place, you might as well try to get them to give your products a try. At least, that's the...
View ArticleStorytelling and the Myth of Diminishing Attention Spans
For some time now, we've heard that in marketing, shorter is better. From video to copy, snackable is now the preferred adjective for everything. The accompanying narrative goes like this: People are...
View ArticleWomen Encounter Their Way Cooler Doppelgängers in This Springtime Pursuit Ad...
Ever see Sliding Doors? It's this movie where Gwyneth Paltrow misses her train and kicks off an alternate storyline to her life. The other Gwyneth doesn't miss the train, and for the rest of the movie...
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