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Burger King Staged a Car Fire on a Highway, and Surprised Those Who Stopped...

Today is Good Samaritan Day. And rather than spend 15 minutes whipping up a dumb social post, Burger King goes the extra mile with a fun real-world stunt--staging a car fire on the side of a highway,...

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From the Super Bowl to This Is Us, NBC Is Using Its Biggest Telecasts to...

Of all the new midseason broadcast series this year, few are getting the network support needed to thrive like NBC's Rise. The network gave the drama--about a high school teacher (How I Met Your...

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5 Ways Agencies Can Create a Seamless Relationship With Brands

Digital transformation has reached a tipping point in the creative industry, and the relationship between brands and agencies has shifted in some fundamental ways. Why? Because rising customer...

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Facebook Messenger: Here’s How to Create a Plan Within a Conversation

Did you know Facebook Messenger allows you to plan events with your contacts without leaving the application? When a plan is created, the app will remind each participant before it begins. Our guide...

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Wisconsin Candidate for Governor Wins Praise for Breastfeeding Her Baby in...

A Wisconsin gubernatorial candidate is drawing praise for a new ad in which she is seen breastfeeding her baby. Kelda Roys, a former state lawmaker who is competing in the Democratic primary for a shot...

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Sling TV Users Are Slingers, but Definitely Not Swingers, in Ads From The...

Two couples meet up for a night of adult fun. They're into options and freedom, without all the commitments. And video's involved. But they're not swingers. Far from it, as we learn in the ad below:...

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Marketing Lessons That Can Be Learned From A Wrinkle in Time

As a marketer, I view life through a unique lens. When I see ads, I'm constantly critiquing them, thinking about the concept behind the campaign, what I like and what I'd do differently--and most...

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3 Reasons Cryptocurrency Isn’t Worth Your Time

Whether it's for a sweepstakes prize, loyalty reward or purchase premium, marketers always want to associate their brand with the next "it" product. And it's not just emotionally driven. Partnering...

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Facebook IQ: Keep Your Eyes on the Calabaza

Facebook users were hungry for calabaza in February, as conversation volume about the West Indian pumpkin--as well as related terms cheese, chicken, empanada, flor, flowers, ham, onion, quesadilla,...

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As Netflix Upends the Industry, 86% of the Content People Consume Is Still...

Netflix has upended the TV industry, forcing all of its network and streaming rivals to devise new ways to fight back against the company this year. The biggest threat has been to the ad industry,...

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W+K’s Delightful Animated Film Captures the Magic of Oregon in Spring

If you book a trip to Oregon this spring, you might get to ride giant rabbits through rainbow fields, or see shooting stars splash down in lakes, sparking dancing, dazzling showers of light. Or perhaps...

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How to Tap Into the Creator Side of Influencer Marketing

For as long as social media celebrities have existed, brands have been trying to tap into their star power. The reason is clear: Not only do these new stars have a massive number of loyal fans, but...

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Campbell Selects Publicis Groupe as New Agency Partner, Ending Long-Term...

The Campbell Soup Company has selected Publicis Groupe as its new agency partner for U.S. retail, creative for Canada and the Asia Pacific region, digital, technology and consumer promotion and global...

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Google Removed 3.2 Billion ‘Bad Ads’ in 2017

Each year, Google releases a report detailing how many ads it blocked, cleaned and filtered from its digital pipes. The annual report offers both a major sampling of what bots and other bad-actor...

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Dos Equis Keeps It ‘Interesante,’ Just Without the Man Himself, in First Ads...

Watching the new campaign for Dos Equis, viewers may notice one very conspicuous thing missing ... well, two things if you count his famous beard. The beer brand's first major campaign since moving its...

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No, John Cena Will Not Be Hosting Nickelodeon’s Blue’s Clues Revival

During Nickelodeon's upfront event last Tuesday, Nickelodeon Group president Cyma Zarghami emceed most of the proceedings, but John Cena spent almost as much time in front of the audience of...

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Facebook Opened Its Instant Games Platform to All Developers

Facebook is now allowing all developers to create games for Instant Games, its HTML5 cross-platform gaming service, which allows users to play games on News Feed and Messenger without downloading...

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HP’s Digital Artistry House Was Only at SXSW for a Day, but It Drew Over...

If you've got a festival full of creative professionals in industries like entertainment and tech all in one place, you might as well try to get them to give your products a try. At least, that's the...

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Storytelling and the Myth of Diminishing Attention Spans

For some time now, we've heard that in marketing, shorter is better. From video to copy, snackable is now the preferred adjective for everything. The accompanying narrative goes like this: People are...

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Women Encounter Their Way Cooler Doppelgängers in This Springtime Pursuit Ad...

Ever see Sliding Doors? It's this movie where Gwyneth Paltrow misses her train and kicks off an alternate storyline to her life. The other Gwyneth doesn't miss the train, and for the rest of the movie...

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