Real State Farm Agents Help Things ‘Go Right’ in DDB’s Kooky New Ads
Imagine, if you will, your she-shed--a gal's special place of refuge from the frenzied world--getting zapped by lightning and going up in flames. Oh my, what would you do? Well, if you bought coverage...
View ArticleAn Old Timer Pines for Powerade in W+K’s Fun March Madness Flashback
Powerade isn't just a sports drink. It turns an athlete into a magically unstoppable force of nature, says a tongue-in-cheek new ad from Wieden + Kennedy Portland. The :30 opens on an old timer working...
View ArticleSunday’s Family Guy Will Air Uninterrupted Thanks to PlayStation, the Show’s...
Sunday's Family Guy was supposed to be the animated comedy's first episode in 15 years to air with limited commercial interruptions. Instead, the telecast will contain no ad breaks at all. PlayStation...
View ArticleYouTube: Here’s How to Turn On Dark Mode on iOS
YouTube's iOS mobile application was recently updated with a dark mode, allowing users to change the app's color theme from light to dark. This dark theme is now rolling out for iOS users, and it will...
View ArticleHarvey Nichols Stuns the U.K. Agency World by Moving Its Business to TBWA...
Harvey Nichols, the British high end retailer whose public image has long been defined by the work of agency adam&eveDDB, made a surprising turn today by naming TBWA\London as its new creative...
View Article4 Things to Know About Marketing Cannabis Brands
As states increasingly move to legalize marijuana, new opportunities are opening up for brands and sellers to market cannabis to a wider audience. But as innovation in marijuana--from new products to...
View ArticleiHeartMedia Files for Bankruptcy to Restructure Massive Debt
Radio station powerhouse iHeartMedia has filed for Chapter 11 bankruptcy, a move that comes exactly one year after the company held its first SoundFront, where the company pitched its products to media...
View ArticleMedia Audiences Know What They Like. Are Brands Listening to Them?
Social media is an integral part of media brands' marketing and promotion. But accurate measurement and analysis remain a significant pain point in these efforts. Social listening and analytics tools...
View ArticleGrindr Sponsors a Queer ‘Edit-a-Thon’ of Wikipedia at SXSW
For many around the world, Wikipedia is the first source of information they learn about a topic. That's why WNYC's Nancy podcast and Grindr teamed up to "queer the internet" and hosted an...
View ArticleLand O’Lakes Used Its SXSW Space to Teach People About Tech and the Future of...
Land O'Lakes really wants people to know where their food comes from and how it is really produced. The brand also wants people to know that it is more than just a company that makes butter--it's also...
View ArticleNothing but Nets for Steph Curry’s Facebook Birthday Fundraiser
National Basketball Association superstar Steph Curry became the first athlete to start a birthday fundraiser on his own page. The Golden State Warriors point guard is raising money to help support...
View ArticleAARP Unexpectedly Taps a Spoken Word Artist to Reach a New Generation
AARP isn't strictly about retirement. And it's not just for Baby Boomers, either. A new campaign from the 60-year-old organization and its agency of record Grey New York reminds us that the time has...
View ArticleDespite Nancy Dubuc’s Abrupt Exit, A+E Networks’ Upfront Pitch Stresses Brand...
Planning an annual upfront event is hard enough for a media company, but it's even tougher when the CEO abruptly announces just three days earlier that she's stepping down, as A+E Networks' Nancy Dubuc...
View ArticleThe 5 Best Ad Campaigns adam&eveDDB Made for Harvey Nichols
One of the great creative partnerships in brand marketing, U.K. retailer Harvey Nichols and London agency adam&eveDDB, has come to an abrupt and unceremonious end. But while the 17-year client...
View ArticleVideo: Inside the Super Secret Batmobiles at Warner Bros.’ SXSW Activation
Warner Bros. subsidiary DC Comics is bringing its comic books to life for its 2018 SXSW activation. The film and TV studio brought several vehicles from two Batman films, as well as last year's Justice...
View ArticleRihanna Blasts Snapchat for Approving an Ad Mocking Domestic Violence
Days after social media users called out Snapchat for running an ad making light of a 2009 domestic abuse case involving Rihanna and then-boyfriend Chris Brown, Rihanna took to Instagram Stories to...
View ArticleNike Reshuffles Marketing Leadership Amid Reports of ‘Behavior That Is...
An internal memo sent to staff today by Nike chairman, president and CEO Mark Parker announced several major changes to the athletic-wear giant's marketing department while also mentioning an...
View ArticleGolin Calls on Agencies to Support Female Creatives in New #MeToo Push ‘Have...
Golin, an integrated agency spanning public relations, digital and content, partnered with The 3% Conference, SheSays and EvolveHer today to launch a campaign calling on agencies to "Have Her Back" in...
View ArticleVideo: What Brand Marketers Can Learn From Mondo’s SXSW House Party
After a week filled with AI and VR, one SXSW activation is keeping it simple and artful. Mondo creates screen prints for films, TV shows, video games and comics, as well as record labels, toys and...
View Article7 Stats That Sum Up What We Learned at SXSW
From Westworld craze to Elon Musk to dozens of branded activations, it's been a busy week for marketers at South by Southwest. For this week's recap of digital stats, we're looking at the standout...
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