Workplace by Facebook Added Several New Integrations
Facebook announced a host of integrations for its Workplace by Facebook offering for businesses at its F8 annual developer conference in San Jose, Calif., this week. The social network's answer to...
View ArticleRefinery29 Expands 29Rooms Events To San Francisco, Chicago
There was great intent by Refinery29 about where they chose to hold their 2018 NewFront presentation for advertisers today. At Manhattan's historic Town Hall, founded by a group of suffragists in 1921,...
View ArticleDiageo Moves 2 Key Executives to U.S.-Based Posts
Diageo, the world's largest distiller and a major producer of beer, will pluck two senior marketing executives from overseas and reassign them to the United States. Jumping across the pond are Ed...
View ArticleFans Will Soon Be Able to Watch SportsCenter Each Morning Via the ESPN App
The big news coming out of ESPN's first Digital Content NewFront presentation today in New York is that the network's signature, flagship program SportsCenter is coming to the ESPN app each morning....
View ArticleMercedes-Benz Places Its Global Media Business in Review
Less than three months after naming Publicis Groupe as Mercedes-Benz's new global digital and creative agency partner, German auto giant Daimler AG has launched a worldwide media agency review for the...
View ArticleHarmon Brothers Turn Carpet Drama Into Soap Opera in Ad for Zerorez Cleaning...
Harmon Brothers, the Provo, Utah-based social media ad agency behind viral ads for Poo-Pourri and Squatty Potty, has a new infomercial opus, turning everyday carpet drama into a daytime soap opera....
View ArticleRevlon Launches Global Media Review Less Than a Year After Consolidating With...
Multinational cosmetics conglomerate Revlon is reviewing its global media planning and buying business, according to several parties familiar with the matter. The move comes approximately 10 months...
View ArticleInside the Cobra Kai Viral Stunt That Created a Bully’s Worst Nightmare
Thinkmodo's newest viral stunt, this time for YouTube Red's Cobra Kai, is certainly kicking butt, with more than 11 million views on Facebook and a trending spot on YouTube. But making it happen was no...
View ArticleInitiative Welcomes Chief Analytics Officer From Hearts & Science
IPG Mediabrands' culturally-driven media agency Initiative has welcomed Michael Storms as chief analytics officer, effective May 7. Storms will be responsible for leading the agency's culture, insights...
View ArticleRadisson Hotel Group Names Accenture Interactive Its Global Experience Agency
Accenture Interactive, the consulting behemoth that is increasingly infringing on traditional ad shops' domains, has been chosen as Radisson Hotel Group's global experience agency of record. The...
View Article59% Of All Homes Now Have a Streaming Enabled Screen
Americans are consuming more streaming content on more devices, Nielsen reveals in its latest Local Watch Report. As of November 2017, 65.3 million U.S. homes had an internet enabled device capable of...
View ArticleFacebook Revealed New Cities and Dates for Its Facebook Community Boost Program
Facebook announced an updated schedule for its Facebook Community Boost events, which are aimed at helping small U.S. businesses grow and learn digital skills. The Facebook Community Boost program was...
View ArticleKentucky Derby Horse or Ad Agency Name? This Challenge Is Harder Than It Sounds
Beanstalk is definitely a contending horse in this year's running of the Kentucky Derby, right? Nope. It's a global brand extension licensing agency in the Omnicom family. And have you heard of ad...
View ArticleAdidas CEO Says the Brand Hasn’t Discussed Dropping Kanye West, Despite...
Earlier this week Kanye West made comments on TMZ Live about slavery, stating, "When you hear about slavery for 400 years. For 400 years? That sounds like a choice." Of course, West's comments lit up...
View ArticleGroup Nine Media’s NewFront Was All About Obsession
Last year, Group Nine Media joined the NewFront party. With the injection of $100 million from Discovery still fresh in its veins, the company wanted to formally introduce itself to the advertising...
View ArticleFacebook Is Adding 2 New Metrics to Its Video Retention Graph for Pages
Facebook is beefing up the video retention graph in video insights for pages, adding two new metrics, along with a way to more closely examine the data that is provided. The social network announced in...
View ArticleGoogle’s First Virtual Reality Doodle Honors a French Illusionist Director
Google just added another dimension to its daily Doodle. In its first 360-degree virtual reality Doodle, Google's fitting homage to the format honors the "father of special effects," French illusionist...
View ArticleTwitter Corrected a Bug That Caused Passwords to Be Stored in Plain Text
Twitter admitted Thursday that it fixed a bug that stored passwords in plain text in an internal log, stressing that the information in that log was contained within Twitter's systems and no passwords...
View ArticleTrump Names NBCU’s Linda Yaccarino to the President’s Council on Sports,...
Just a week and a half before she'll kickoff broadcast upfront week with NBCUniversal's annual event at Radio City Music Hall, the company's ad sales chief Linda Yaccarino just added a presidential...
View ArticleAwesomenessTV Goes After Brand Partnerships With the Help of Teen Chef Flynn...
Flynn McGarry, 19, is the chef-owner of one of New York's hottest new restaurants, Gem. But on Wednesday night, he closed the restaurant--where his prepared menu will set you back $155--and instead...
View Article