Activision Consolidates $100 Million Global Media Account With OMD
About a month after retaining 72andSunny as its creative agency of record, Activision, the video game giant behinds such franchises as Call of Duty and Destiny, has consolidated its global media...
View ArticleVerizon Partners With Apple and Google for 5G Streaming
Verizon selected Apple and Google as its initial video streaming partners for its residential 5G rollout, the company confirmed on Tuesday. Bloomberg initially reported the rumors. The long-anticipated...
View ArticleRyan Reynolds’ Snarky Out-of-Office Emails Are So Popular, They Melted His...
Ryan Reynolds doesn't mind telling you his email address. In fact, he just shared it on national television. There's just one problem if you're trying to reach the actor turned owner of Aviation Gin:...
View ArticleDennis Quaid Gets Super Meta About Insurance in Esurance’s Clever New Spot
Introducing your new favorite brand spokesperson: Dennis Quaid for Esurance. The actor stars in a new spot for the brand as part of Esurance's new brand platform, created by Leo Burnett Chicago. While...
View Article3 Ways for Marketers to Integrate Automation Into Marketing Strategies
Over the past few years, we've seen Facebook, Google, Amazon and Apple doubling down on machine learning and automation. With both maturing quickly and more platforms following suit, we're beginning to...
View ArticleOlay Celebrates the Fearless Women Who Are Tired of Being Told They’re ‘Too’...
If you've ever been called "too" something--too much, too ambitious, too emotional, whatever--you know it can be a gutting experience. The insult is apparently so common, women told Olay, they're tired...
View ArticleInstagram Reacted to the Hack That Locked Users Out of Their Accounts
Amid widespread reports of a hack locking Instagram users out of their accounts, the Facebook-owned photo- and video-sharing network shared steps victims should take to restore their accounts, as well...
View ArticleFacebook Birthday Fundraisers Have Raised Over $300 Million in Their First Year
Facebook celebrated the first birthday of its birthday fundraisers by announcing that more than $300 million has been raised for nonprofits through the feature. Head of product, social good Asha Sharma...
View ArticleSteve Stoute’s Translation to Part With Chief Creative Officer John Norman
Translation, the independent agency led by media mogul and industry outsider Steve Stoute, confirmed today that it has agreed to part ways with CCO John Norman. The arrangement has reportedly been in...
View ArticleYou Now Have a Chance to Help Run an Old Spice Marketing Meeting
If you've ever had a hankering to join Old Spice's marketing team to chip in on the myriad wacky ideas that make their way to the consumer universe, now is the time to rejoice. The brand is hosting the...
View ArticleMcCann Files Protest After Being Eliminated From U.S. Army Review
The U.S. Army delayed its already contentious agency review yet again this month after incumbent McCann Worldgroup filed a bid protest with the Government Accountability Office (GAO). According to...
View ArticleWhen It Comes to the Recent Privacy Discussion, Snapchat Pulled a...
For a platform that prides itself on privacy, Snapchat and its leadership have been relatively silent over the Cambridge Analytica debacle and how it exposed its biggest rival. Is it possible that Snap...
View ArticleResearchers Find a Majority of Americans Want Tech Companies to Be Regulated
Despite all of the hearings on Capitol Hill about how Facebook, Google and Twitter handle everything from privacy to fake news, U.S. lawmakers haven't done much yet to regulate tech companies. However,...
View ArticleT-Mobile Wants to Eradicate ‘Customer Service Hell,’ Create a Better...
T-Mobile is on a mission to improve customer service. The company is revamping the way it cares for customers, enlisting real people to answer customer calls and messages--rather than the typical...
View ArticleAretha Franklin Was a Pioneer of Pop Culture and an Advertising Icon for 50...
Aretha Franklin was one of those very few talents who elevated everything she touched, bringing her signature blend of passion, dignity and joy not only to decades of music but also to Hollywood and...
View ArticleWhy Thursday’s Free Speech Editorials Represented a ‘Moment’ for the Media
Hundreds of newspapers across the country published editorials today in defense of a free press. In response to President Trump's repeated attacks on the media, most recently calling the media the...
View ArticleAudi Redefines ‘Getaway Car’ in This Epic Martial Arts Battle
This past June at the Cannes Lions, BBH co-founder Sir John Hegarty, along with Eva Santos, global CCO of Proximity Worldwide, discussed how locally created work can have a more significant impact for...
View ArticleAmazon Is Reportedly Looking to Buy a Movie Theater Chain
Amazon--coming soon to a big screen near you. According to sources who spoke with Bloomberg, Amazon is reportedly looking to acquire Landmark Theatres, a 44-year-old movie theater chain, with 52...
View ArticlePresident Trump’s $717 Billion Defense Spending Bill Withholds 50% of the...
On Monday, President Donald Trump signed into law a massive, $717 billion defense bill for 2019 that promised to, among other things, increase some soldiers' salaries, repair "crumbling military...
View ArticleJimmy Fallon Is Partnering With T-Mobile to Host The Tonight Show From...
The Tonight Show will look a little bit different during its Sept. 13 episode. In collaboration with T-Mobile US, Jimmy Fallon will host his show from New York's Central Park. The show, dubbed "The...
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