How Marketing Teams Can Unleash Personalized Creative at Scale
Marketers today face enormous challenges in trying to break through with meaningful creative on digital and social channels. Ad blindness is at an all-time high, and audiences have grown up with...
View ArticleBrand Safety Concerns Come to Twitter as Sponsored Tweets Run on Profiles...
The brand safety issues that plagued YouTube and Facebook in recent years have now made their way to Twitter. The 4A's Advertiser Protection Bureau (APB), formed in April as an industrywide effort to...
View ArticleIndoors in July? Console Games Were One of Facebook IQ’s Topics to Watch
July is perceived as a month for outdoor activities, but when the temperatures got too high, Facebook users turned to console games, making them a Topic to Watch for the month, according to Facebook...
View Article4 Ways Media Companies Can Take Advantage of a New Era of Native Advertising
The media industry is in the midst of huge changes that are demanding new revenue models, innovative new product configurations and a willingness to explore untapped markets. With traditional...
View ArticleFacebook Expanded Its Level Up Program and Revealed Its Gamescom Plans
Facebook launched its Level Up Program in June for video game content creators, designed to help livestreamers grow their audiences on the social network. The program was originally limited to users in...
View ArticlePre-Roll Ads as Talent Contest? The Longer You Don’t Skip, the More Votes...
Extra Gum is making the medium the message with Extra Support Acts, a campaign that turns YouTube pre-roll ads into a platform that gives 16 emerging Australian music acts a significant audience boost...
View ArticleEveryone Is Your Mom in This Crazy Delta Stunt That Guilts You Into Flying Home
On the continuum of maternal guilt trips, Delta Air Lines may have carved out some new, good-natured ground with a stunt that encourages Seattle residents to fly home to see their mothers. Created by...
View ArticleThe Top 20,000 Facebook Pages Posted More Content During the Second Quarter...
Social media management tool Buffer teamed up with content marketing tool BuzzSumo to analyze more than 43 million posts from the top 20,000 brands on Facebook during the second quarter of 2018, and...
View ArticleChuck Norris Gets Replaced by Truck Norris in This Wonderfully Over-the-Top...
Chuck Norris is no stranger to advertising, but it's rare we see him not throwing a roundhouse kick or being portrayed as a meme-era Paul Bunyan capable of impossibly epic deeds. (His last ad...
View ArticleBarbarian Group’s New Receptionist Is an Alexa Echo Show Named ‘Barb’
Interactive marketing agency Barbarian Group's new receptionist, Barb, doesn't collect a paycheck, isn't getting breaks or benefits and can work endless overtime. Barbarian, however, isn't violating...
View ArticleAmazon Is Losing Its Smart Speaker Dominance, According to New Report
Amazon is no longer the smart speaker king. A report from research firm Canalys this week found that Google Home shipments outpaced those of Amazon's Echo products for the second straight quarter as...
View ArticleA Fruit Rocket Is Actually the Best Bad Idea Pitched in These Delightfully...
Creative that comes out of the Pacific Northwest has its charms. On one hand, work from Portland and Seattle can have an edge, (see: early Nike work from Wieden + Kennedy), and on the other, it is at...
View ArticleSeason 2 of Netflix’s True Crime Spoof American Vandal Will Focus On … Mass...
The first season of Netflix's true crime documentary spoof American Vandal left audiences wondering, "Who drew the dicks?" Now Netflix has unveiled the slogan for Season 2 of the series, which will air...
View ArticleGoogle Is Collecting Your Data—Even When Your Phone Isn’t in Use
It's widely known that Google profits handsomely from the vast amounts of data it collects from the billions of people who use its suite of applications, its mobile operating systems and its devices....
View ArticleKFC’s Gigantic ‘Double Colonel’ Might Seem Familiar to Game of Thrones Fans
KFC's new Double Crispy Colonel Sandwich is, as the name implies, an unnerving tower of two chicken patties encased (unlike the infamous Double Down) in a bun. Obviously no mere celebrity iteration of...
View ArticleHow Brexit Is Creating Opportunities for American Brands in the EU
For U.S. firms planning European expansion, London has traditionally been the first touchpoint due to the language and cultural similarities for companies who could afford to start there. However,...
View ArticleHow Brands Can Use AI to Boost Their Email Marketing Strategy
For many marketers, email is the channel that delivers the highest ROI. But what if it could perform even better? Average open rates for email hover around 21 percent and click-through rates are a...
View ArticleHow Ritual Is Marketing a Direct-to-Consumer Vitamin Brand in the Age of...
In the age of the wellness craze--often featuring health experts lacking classic credentials, DIY home medical remedies and somewhat extreme measures like juice cleanses--brands make bold promises...
View ArticleTelemundo, Mashable Partner for Regular Tech Programming on Linear TV
Mashable and Telemundo are expanding their partnership to linear TV. The technology segment, dubbed El Pulso v?a Mashable, will air in Spanish every Tuesday on Telemundo's morning show, Un Nuevo D?a. A...
View ArticleTop 5 KPIs Social Media Marketers Need to Track and Improve
Social media is an important business tool. According to the 2018 Global Digital Report, there are over 3 billion active social media users. It's no wonder, therefore, that businesses continue to...
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