Why Nike’s 30th Anniversary Ad Featuring Colin Kaepernick Is a Worthwhile Risk
While those lucky enough to be off on Labor Day across the country sat in airport terminals, in traffic or waited on train platforms, Nike quietly dropped one of its biggest ads of the year--or...
View ArticleA Brief History of Nike Using Advertising to Address Social Issues
Nike's new campaign celebrating the 30th anniversary of Just Do It--which technically launched the previous week with Serena Williams-starring spot "Voice of Belief"--blew up faster than any ad in...
View ArticleFX Turns Sons of Anarchy Into Its First Franchise With Spinoff Mayans M.C.
Most networks have aired spinoffs or prequels based on at least one of their most popular shows, but not FX. That changes tonight, with the debut of Mayans M.C., which is set in the world of--and...
View ArticleHow Online and Brick-and-Mortar Stores Saw a Bump in Sales This...
We are nearing the end of back-to-school shopping with this past Labor Day weekend being the final critical shopping period of the season, according to new research that reveals key insights about the...
View ArticleLevi Strauss’ CEO Unleashes a Plan to Put an End to Gun Violence in America
Levi Strauss & Co. CEO Chip Bergh has called on business leaders in power to stand up in support of gun control laws in a letter posted today on Fortune. The brand has also released a three-tiered...
View ArticleDoner’s Marcus Collins Says Marketing Is Simple When You Apply a Human Touch
It may seem obvious to sell to human beings rather than "consumers." But marketers often ignore this basic tenet, one that Doner chief consumer connections officer Marcus Collins holds above all else....
View ArticleGDPR’s Lack of Clarity Is Causing Google and the Ad-Tech Industry Problems
It has been more than three months since the European Union's General Data Protection Regulations (GDPR) came into law, and as similar legislation is being drafted in California and Vermont, many...
View ArticleBright Lights, Small Cities: Why Talent Is Leaving the Industry’s Metro Hubs
For generations, the prevailing view in advertising held that a world outside the major metro hubs of New York, Chicago and later Los Angeles didn't exist--or at least didn't matter. But as the...
View ArticleThis Agency’s Small Size Is What Keeps It Nimble and Fast
One of Must Be Something's biggest assets is its small size. Co-founders Andrew Schafer and Jed Alger say the creative agency's staff of just seven people lets it be "nimble and responsive." The team,...
View ArticleWith Nike’s Longstanding Brand Purpose, Featuring Colin Kaepernick Made...
Nike's decision to feature Colin Kaepernick front and center for their 30th anniversary of their famous "Just Do It" campaign is igniting conversations and debates among marketers and consumers alike....
View ArticleTo Recommend or Not to Recommend: Why Businesses Will Benefit from Facebook...
Facebook is known as a social network, but it's also one of the most popular websites for customers to leave reviews for local businesses. Long reliant on a five-star ratings system, the social giant...
View ArticleHow In-House Teams and Agencies Can Find a Commonality and Work Together
Advertising agencies all around the world are worried--and rightly so. More and more brands are growing in-house teams to better address their own fast-evolving creative needs. This expanding gap...
View ArticleExercise Is One Hell of a Drug in These Fantastically Trippy Ads
In the land of short ads, there aren't many that pack a punch. 15 seconds isn't a lot of time to get a fully-formed message in and, let's face it, the ad unit that has often been relegated to pre-roll...
View ArticleNike’s New Colin Kaepernick Spot Inspires You to Pursue Your Craziest Dreams
Nike has opened up all kinds of conversation and controversy (on both sides) after the brand launched a new "Just Do It" campaign featuring Colin Kaepernick. Yet questions remained as to what was next?...
View ArticleESPN Ad Sales Chief Ed Erhardt to Retire; Rita Ferro Named President of...
Disney is starting the new TV fall season by making some big changes to its ad sales leadership. Ed Erhardt, who headed up ESPN ad sales for 20 years, is retiring in January. And the company has...
View ArticleInstagram Is Reportedly Developing a New App Dedicated to Shopping
The social shopping wars are just beginning, and Instagram might be about to take it up a notch. According to The Verge, Instagram is developing a new app that will let consumers shop for products from...
View ArticleAmazon Adds a J.Crew Storefront, Stands to Gain More Than Just the Retailer
J.Crew Mercantile, the label from the specialty retailer that is sold at outlets, is now available on Amazon, according to an announcement. "We are focused on continually enhancing our assortment and...
View ArticleTrump Tweeted the NFL and Nike Are ‘Getting Absolutely Killed,’ But Here’s...
Few were likely surprised that President Donald Trump would tweet about Nike's polarizing new ad featuring Colin Kaepernick. The only real surprise is that it took him a few days. But this morning,...
View ArticleDesignated Survivor, Canceled By ABC in May, Lives On As Netflix Orders Season 3
ABC canceled Designated Survivor in May, but the Kiefer Sutherland drama has just lived up to its title, as it has been given a last-minute reprieve and will move to a new home: Netflix. The streaming...
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