WhatsApp: Here’s How to Archive a Chat
Did you know that WhatsApp allows you to archive conversations you're not currently interested in participating in? Our guide will show you how this is done. Note: These screenshots were captured in...
View ArticleHow Brands Can Build a Community With Hashtag Marketing
Like any maturing tween, the 11-year-old hashtag is undergoing a series of changes. While it used to be in every other word of a tweet, the hashtag has grown to encompass movements and moments in the...
View ArticleWe Have Stories Is Creating Hard-Hitting Campaigns That Aim to Change the World
We Have Stories works with clients who "will move the needle on some type of issue going on in the country or on a global basis," according to founder and CEO Frederick Joseph. With a client roster...
View ArticleWhy Digital Publishers Like Vice and BuzzFeed Are Expanding From Small to Big...
Why settle for desktop and mobile screens when the silver screen is a possibility? As digital publishers constantly look for new ways to distribute their content and reach untapped audiences--think...
View ArticleThis Academic Turned Ad Exec Uses Behavioral Economics to Find Marketing...
Following a post-grad stint working in marketing for Madison Square Garden in the '80s, Marsha Lindsay returned to her home state to start a master's degree at the University of Wisconsin-Madison,...
View ArticleLamborghini Hopes Its New Model Will Turn the Ladies’ Heads for a Change
Last year, Marketwatch published the results of a survey it commissioned from Edmunds.com that tried (and hardly for the first time) to get to the bottom of why men tend to favor certain automotive...
View ArticleDiet Madison Avenue’s Lawyer Explains Why He Doesn’t Believe the Group Will...
The next phase in a legal battle that could have ramifications well beyond the ad industry unfolded in recent weeks as Diet Madison Avenue, the Instagram account that rattled the agency world earlier...
View ArticleMicro-Influencers Are the New Gatekeepers of Social Media
As digital consumption increases, it seems that the communities within online platforms get smaller. If you asked a room full of American social media users, most of them would say they want to do more...
View ArticleFemale Role Models Empower Young Girls to Pursue STEM Careers in Latest Ad...
In November 2017, the U.S. Department of Commerce released a report that examined the science, technology, engineering, and math (STEM) workforce. Per their findings, women only occupied 25 percent of...
View ArticlePinterest Shared 10 Ways for Retailers to Drive Holiday Sales via Its Platform
Christmas-related searches and saves begin ramping up on Pinterest as early as September, two times earlier than on other platforms, and 87 percent of people on Pinterest say brands on the network help...
View ArticleGood Housekeeping Is Launching a Pop-Up Shop
Good Housekeeping is partnering with Amazon and Mall of America to put its products--tested and approved by the GH Institute--in front of shoppers. A pop-up retail store, dubbed the GH Lab, will open...
View ArticleEven With His Huge Netflix Deal, Ryan Murphy’s Focus Is on American Horror Story
It's been two months since Ryan Murphy left his longtime home, 20th Century Fox Television, to start his lucrative new five-year deal with Netflix, which could be worth as much as $300 million. But...
View ArticleFacebook Live Is the Exclusive Streaming Platform for Backstage LIVE! at the...
Facebook and Instagram will set up shop backstage at the Microsoft Theater in Los Angeles Monday, Sept. 17, for the 70th Primetime Emmy Awards. Backstage LIVE! at the #Emmys will stream exclusively via...
View ArticleMacy’s Celebrates 6 Remarkable Women for Their Different Leadership Paths
In a new ad focused on Macy's fall collection, BBDO continues its "Find the Remarkable You" campaign by featuring six women from different walks of professional life, yet bound together by their...
View ArticleMcgarrybowen’s First Chief Innovation Officer Wants to Solve CMO’s ‘Big,...
Dentsu Aegis Network's mcgarrybowen has hired Greg Johnson as its first chief innovation officer. The agency's U.S. president, Patrick Lafferty, who replaced Simon Pearce back in March, announced the...
View ArticleAT&T CEO Isn’t Worried About DOJ Appeal, Details Big Advertising Plans for...
The Justice Department continues to try and derail AT&T's recent merger with Time Warner, but AT&T chairman and CEO Randall Stephenson isn't worried about the DOJ's appeal of the verdict in its...
View ArticleHere’s Where You Can Stream 7 of the Most Popular Shows on Broadcast Before...
Everyone knows the best part about fall is not actually pumpkin spice lattes or children disappearing from public spaces, but the return of your favorite broadcast television shows. If you're not fully...
View ArticleOwned Accounts Will Be Measured as Part of Nielsen Social Content Ratings
Nielsen is beefing up its Nielsen Social Content Ratings by adding insights to help measure the impact of content on owned accounts, or accounts for networks, individual shows and talent on Facebook,...
View ArticleThese Artists Managed to Pack Quirky Outdoor Adventure Into a Deceptively...
Every once in a while it's nice to be reminded that the grandest things can arrive in seemingly small packages. Today, Mini USA launched a unique campaign to prove that when it comes to big scale...
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