PepsiCo to End Its Relationship With WPP’s VMLY&R After More Than 8 Years
PepsiCo has moved to end its relationship with VMLY&R after eight and a half years, a client spokesperson confirmed today. The WPP-owned agency has counted Gatorade and Tropicana digital as two of...
View ArticleMembers of Facebook Groups Will Be Able to Chat With Up to 250 Fellow Members
Facebook is adding a touch of Messenger to its groups, enabling members of groups to chat with up to 250 fellow members, as well as to start audio or video calls with up to 50 members. The social...
View ArticleHP Honored 12 Stories of Empowerment for International Day of the Girl
With almost 900 stories submitted from 110 countries, a panel of judges chose 12 stories to highlight to celebrate International Day of the Girl. Working with Girl Rising--a nonprofit that works to...
View ArticleSee How Emma Roberts Effortlessly Handles Internet Trolls in Fiat’s Latest Ads
Internet trolls, as insufferable as they may be, are fairly woven into the fabric of social media. It's hard to actively engage in online spaces without running into at least one, and then you have to...
View ArticleDDB’s Tribal Worldwide Wins AT&T U.S. Social Account, Opens 2 New Offices
Tribal Worldwide, a division of Omnicom-owned DDB Worldwide, has been named corporate social media agency of record in the U.S. for AT&T following a review that began around late February or early...
View ArticleThese Brazilian Candy Ads Are Undeniably Dark Yet Surprisingly Entertaining
Candy ads are supposed to be lighter fare, right? It's candy. It's supposed to be fun. And, one could argue that new work out of Wieden + Kennedy Brazil for Mondelez brand Lacta is fun but, wow, talk...
View ArticleFacebook Just Rolled Out 3D Photos in News Feed and via Virtual Reality
Photos on Facebook's News Feed and when the social network is viewed via virtual reality are going 3D, and people don't even need those cheesy cardboard glasses. The social network announced in a blog...
View ArticleRubicon Project and The Guardian Resolve Legal Dispute Over ‘Hidden’ Fees
Rubicon Project and U.K. news title The Guardian have set aside their differences and mutually agreed to resolve their legal disputes that saw them lobby counterclaims in British courts over hidden...
View ArticleFox Will Roll Out Its New JAZ Pods and ‘Fox Blocks’ Ad Formats on Sunday
Fox Networks Group will finally unveil its new JAZ ("Just the A and Z") pods and Fox Blocks ad offerings on Sunday night--albeit on a smaller scale than had initially been planned. In place of...
View ArticleDetailed Personal Information of 14 Million Users Stolen in Facebook Security...
Facebook said that the personal information of 14 million users--including their names, contact information, relationship status, religion, birth date, check-in locations and recent searches--had been...
View ArticleNike’s Jordan Brand Is Using a Facebook Messenger Bot to Deliver Content
Nike teamed up with conversational artificial intelligence platform Snaps on a Facebook Messenger bot for its Jordan Brand that it hopes will jump out of the gym among the sneakerhead community. Dan...
View ArticleFor International Day of the Girl, Disney Gave Girls the Chance to Film Their...
Since 2016, Disney has encouraged girls to dream of their brightest futures with #DreamBigPrincess, an initiative that aims to inspire the next generation of female trailblazers. This year they've...
View ArticleWalmart Acquires 20-Year-Old Intimates Brand Bare Necessities
In its second power move of the month, Walmart has acquired intimates brand Bare Necessities for an undisclosed amount. The 20-year old company has more than 100,000 products with over 160 brands,...
View ArticleEditor’s Letter: Adweek Rolls Out Hot List, Expands Adcolor Partnership
As media companies and the content they produce continue to move away from singular platforms to a smorgasbord of omnichannel offerings, Adweek's coveted Hot List has evolved from a magazine awards...
View ArticlePublishing Executive of the Year: Bob Cohn, president of The Atlantic
The news media business isn't easy, which is why news of an ambitious period of growth at The Atlantic announced earlier this year was met with surprise. ("You read that right," The New York Times...
View ArticleOverseeing 11 Networks, From HGTV to ID, Kathleen Finch Knows What Female...
When it comes to making shows for women in the 25-54 demographic, Kathleen Finch is the queen of cable TV. As chief lifestyle brands officer for Discovery Inc., Finch oversees 11 cable networks--more...
View ArticleHow Ellen Conquered Digital
The team behind Ellen DeGeneres' talk show has short attention spans, jokes executive producer Ed Glavin. So, since the program debuted in 2003, they have produced it "in a way that was pretty...
View ArticleKenya Barris Reinvented the Family Comedy With Black-ish. Now He’ll Do It...
Some television creators depend on large doses of caffeine, sugar or pharmaceuticals to help them do their jobs. Kenya Barris takes a different approach. "I'm one of those guys who is fueled by my...
View Article2018’s Digital Hot List: The Movers and Innovators That Got Us Excited This Year
Some companies take digital to heart, manipulating the 1s and 0s of the internet to create incredible experiences in content and advertising. This year's hottest digital movers and trendsetters range...
View ArticleDean Baquet’s Newsroom Broke Some of the Year’s Biggest Stories While...
To survive in today's fast-paced news cycle, media organizations have to be nimble enough to cover breaking news and current events while also digging deep with investigative reporting, providing...
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