Facebook Video Ad Metric Lawsuit Prompts Publishers to Revisit the ‘Pivot to...
New information in an updated court filing against Facebook has prompted publishers to reconsider the extent of the miscalculation they made when reallocating resources to video teams in an effort to...
View ArticleWhat Blockchain Will Mean for Advertisers and Publishers
At Adweek's Elevate: Blockchain event earlier this week, we gathered some of the top minds in the ad-tech space to discuss and debate the promise of what blockchain will mean for the brand marketing...
View ArticleCross-Device Measurement Got a Boost With the Release of Facebook Attribution
Facebook continued its efforts to give advertisers more information on the performance of their efforts on and off the social network with Wednesday's introduction of Facebook Attribution. Facebook...
View ArticleThis Cosmetics Ad From Japan May Be the Most Romantic Love Story of the Year
With Halloween just around the corner, you can expect makeup companies to ramp up their marketing in ways that highlight (pun not intended) the fun and versatility of their products. However, you may...
View ArticleAfter Almost 4 Years, Lenny Letter Shuts Down
Almost four years after launching Lenny Letter, former collaborators Lena Dunham and Jenni Konner are saying goodbye to the brand. There was no specific reason given as to why the brand, largely...
View ArticleJimmy Kimmel Tells New Yorkers Trump Will Overhaul Lincoln Center With...
As part of his show's weeklong visit to Brooklyn, Jimmy Kimmel decided to play a prank on New Yorkers--by telling them that President Trump had purchased Lincoln Center and would be soon be packing the...
View ArticleTurner Shuts Down Super Deluxe
After almost three years in business at WarnerMedia's Turner, the company announced it would shutter its digital media company, Super Deluxe. Super Deluxe has developed both scripted and unscripted...
View ArticleAMC’s Charlie Collier, and Not Gary Newman, Will Run Fox Network After the...
After setting most of the leadership team for New Fox--the company that will be spun off following the close of the Disney-Fox merger--earlier this month, Lachlan Murdoch had one big exec surprise up...
View ArticleAdweek’s Third Elevate Installment Shed Light on Blockchain’s Effect on...
On Oct. 17 in New York, Adweek held the third installment of the 2018 Elevate series, Elevate Blockchain, with premier sponsor Adbank and partner sponsor Lucidity. At the event, which was hosted by BCG...
View ArticleInfographic: How Brands Can Target Millennial Women During the Holidays
Brands that want to capitalize on millennial holiday shopping need to focus on becoming a hot topic of conversation. According to new research from PopSugar Insights, 40 percent of millennial women...
View ArticleChallenger Brands intro
There must be a better way--a solution that's more cost efficient, less stress inducing, more socially beneficial and less environmentally destructive. The founders of the feisty, status quo-defying...
View ArticleWhy Big Agency Names Aren’t Nearly as Relevant as They Once Were
Advertising pioneers like J. Walter Thompson and Raymond Rubicam built creative empires that dominated the industry for decades. That era may be nearing its end. Insufficient self-branding, limitations...
View Article3 Ways to Ensure Your Video Content Resonates With Your Audience
A recent article in Forbes showed that 64 percent of consumers make a purchase after viewing a branded social video. Another one stated that marketers who use video grow revenue 49 percent faster than...
View ArticleInstagram’s Future as a Social Commerce App Looks Murkier Than Ever
Eight years ago, Instagram was nothing more than a new social media app designed to share grainy photos of food, friends and family. A billion-dollar acquisition and several years later, Instagram is...
View ArticleLocal Ecommerce Players Around the World Are Giving Amazon and Walmart a Run...
Sometimes it feels like Amazon is taking over the world--or, at the very least, the world of retail. In providing fast, free shipping, operating from a customer-centric philosophy and swallowing up...
View Article15 Status Quo Defiers Distinguishing Themselves as the Latest Generation of...
There must be a better way--a solution that's more cost efficient, less stress inducing, more socially beneficial and less environmentally destructive. The founders of the feisty, status quo-defying...
View ArticleThe Drone Racing League Is Changing the Way Brands Partner With Sports Leagues
A major ad campaign for a brand is usually created by an ad agency or the brand's in-house agency. A sports league like the NFL or NHL creating an entire ad campaign? That's not typically done. That...
View ArticleAn Opioid Addict’s Three-Day Detox Was Streamed to an NYC Video Display
America in recent years has awoken to the epidemic of opioid abuse, but often we hear about it only through the lens of the aftermath: Either as tales of those who walked back from the brink or of...
View ArticleThere Have Been Nearly 10 Million MLB Playoff-Related Tweets Since Oct. 2
The Los Angeles Dodgers travel to Fenway Park Tuesday night to take on the Boston Red Sox in game one of the 2018 World Series, and Twitter said there have been nearly 10 million tweets related to the...
View ArticleGrey Wins Creative Review for McCormick & Co. and Frank’s RedHot
McCormick & Co., the Baltimore-based maker of spices, seasoning mixes, condiments and other flavor-based products, named Grey New York as its new agency of record after a competitive review. Grey...
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