These Ad Exchanges Are Calling for a More Transparent Programmatic Marketplace
U.S. programmatic advertising spend is predicted to near $70 billion by 2020. But despite such growth projections, concerns remain among advertisers--and the key umbrella term encapsulating such doubt...
View ArticleThe Conners Debut Is On Par With Roseanne’s Finale, But Nowhere Near the...
ABC expected that a lot of curious viewers would watch last night's premiere of The Conners to see how the show had written off Roseanne Barr's character. The network was right: the Roseanne spinoff...
View ArticlePinterest Just Unveiled Several Updates to Its Self-Serve Ads Manager Tool
Pinterest announced a host of updates to its Ads Manager self-serve advertising tool--the first updates since its introduction in 2016. The company said the updates are aimed at enabling brands and...
View ArticleThis Ad Promoting a French Spy Thriller Is Just as Exciting as the Series Itself
What goes through the minds of talented screenwriters? If it's the team behind the wildly popular Canal+ shows The Young Pope, Versailles and The Bureau, be ready for a great deal of imagination and a...
View ArticleFacebook Is Making Some Changes to Its Branded Content Tag
Facebook announced three key updates Thursday related to branded content on its platform. The social network is updating the language on its branded content tag from "Paid" to "Paid Partnership." The...
View ArticleDataXu Seeks $300 Million Exit
DataXu is exploring potential buyers and is working with investment bank GCA Advisors, according to a report in The Wall Street Journal, citing sources familiar with proceedings. The video advertising...
View ArticleDDB CEO Wendy Clark to Step Down From Time’s Up Leadership Committee After...
Time's Up Advertising has addressed Adweek's report that DDB recently hired former Droga5 chief creative officer Ted Royer, who was fired from the agency in February, to work on the Volkswagen pitch....
View ArticleNew AR Capabilities Are Coming to Snapchat’s Lens Studio
Snapchat introduced some new capabilities for the templates in its Lens Studio, opening up experiences that could previously be created only by Snap Inc. designers. According to Snapchat, since Lens...
View ArticleFacebook Launched Retention Optimization for All Advertisers Worldwide
In August, Facebook announced that it was testing retention optimization with a limited number of advertisers. The tool allows creators of ad-based or subscription-based mobile applications to...
View ArticleTommy Hilfiger’s New Facebook Messenger Experience Combines Content, Commerce
Fashion brand Tommy Hilfiger unveiled SideFlix, a new Facebook Messenger experience that enables it to combine digital shoppable content with in-person social interactions. Messenger users can click...
View ArticleMDC Partners Names New Global CMO
MDC Partners has promoted Ryan Linder to executive vice president, CMO. Linder takes on the expanded role as part of MDC Partners' global growth strategy and will lead a strategic team that includes...
View ArticlePeet’s Coffee Wants to Attract New Consumers With Brand Refresh While...
Over the last decade, the coffee category has undergone dramatic changes, with competition heating up as local, artisan coffee shops have appealed more to younger consumers than large-scale chains....
View ArticlePublicis Reports Stronger Third Quarter Despite Challenges on the Creative...
Publicis Groupe came back strong in the third quarter of 2018 after disappointing second-quarter results. The holding company reported organic growth of 2.2 percent overall, excluding results from its...
View ArticleTenjin and Branch.io Are Becoming Snapchat Mobile Measurement Partners
Snapchat is welcoming two new companies into its Mobile Measurement Partner program: mobile marketing infrastructure company Tenjin and deep linking provider Branch.io. Ran Milo, vice president of...
View Article3 Ways to Craft a Successful Influencer Marketing Campaign
It's no surprise that influencer marketing is important in today's marketing mix for brands, advertisers and agencies to consider and plan for. Where the challenge comes in is how to discern its place...
View ArticleHow to Turn Creative Tension Into an Inspired Creative Product
Fifty years ago, Bill Bernbach had the bright idea to pair copywriters up with art directors, and creative teams have been the backbone of the advertising industry ever since. These relationships...
View ArticleWhatsApp: Here’s How to Send a Document in a Chat
Did you know that WhatsApp allows you to send documents (like text files and PDFs) to other users in a chat? Our guide will show you how this works. Note: These screenshots were captured in the...
View ArticleThe Washington Post’s Chief Revenue Officer Abruptly Leaves the Company
After almost four years in the job, Washington Post chief revenue officer Jed Hartman is no longer with the company, company executives informed staffers on Thursday. Kate Davey, vice president of...
View ArticleThe Facebook Journalism Project Is Teaming Up With Storyful to Train...
The Facebook Journalism Project is teaming up with social media intelligence company Storyful on an initiative to bring social media literacy training to reporters and editors around the world....
View ArticleSprint Is Selling Hulu’s Live TV Service as an Add-On Option for Subscribers
For the past year, Sprint's unlimited wireless customers have been able to stream Hulu's limited commercials plan for free. Now they'll also be able to subscribe to Hulu's live TV service directly from...
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