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Car Shoppers Can Customize an Acura 2019 ILX Via Instagram Stories

Acura is certainly not the first automaker to enable potential car buyers to customize their vehicles online, but it is the first to do so via Instagram Stories. Visitors to Acura's Instagram account...

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Instagram: Here’s How to Add Alternative Text to a Photo

Instagram recently introduced the ability for users to add custom alternative text to their photos for visually impaired people who use screen readers. Our guide will show you how to add custom...

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Facebook Group Stories Are Now Available Globally

Facebook rolled out its group Stories feature globally and added what it called "lightweight reactions" to the feature. The social network announced in November 2017 that Stories were being extended to...

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McCann Customer Relationship Agency MRM Promotes Kate MacNevin to Global CEO

MRM//McCann, the customer relationship wing of the IPG network, announced the promotion of Kate MacNevin to the position of global CEO. Exactly one year ago, MacNevin was promoted to the role of global...

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Verizon Cuts More Than 10,000 Workers to Double Down on 5G

Several thousand Verizon employees have accepted buyout offers as the nation's largest carrier continues to retool its operations around a massive investment in the next generation of wireless service....

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Instagram Hires From Within to Fill Vacant Head of Product Role

When former vice president of product Adam Mosseri was promoted to head of Instagram at the beginning of October, no successor was named for his former role. That changed Monday when product management...

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Clorox Announces Several Staff Changes, Including a New CMO

Change is coming for Clorox. Today, the company announced three promotions, two of which will shake up its marketing department. The first and most notable is the promotion of Eric Reynolds--who has...

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Netflix’s Teen Rom-Coms Are Its Most-Rewatched Original Content

It was the spin from the back pocket that shook a generation of binge-watchers. Of course, we're talking about Noah Centineo's (reportedly ad-lib) flirtatious maneuver in Netflix's To All the Boys I've...

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This Dutch Supermarket Tackles a Tricky Subject—a Family Member’s Death—in an...

Before the big reveal, some viewers might get a sixth sense about where this 90-second holiday ad is heading. Last year around this time, J. Walter Thompson and Plus Supermarkets in the Netherlands...

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Facebook IQ Analyzed Rising Topics and Trends in 2018 and It Sees a Green 2019

Blue is Facebook's primary color, but people on the social network are thinking green for 2019, according to The 2019 Topics and Trends Report from Facebook IQ, the social network's research arm....

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Detroit Agency Sues Former Chief Creative Officer for Allegedly Conspiring to...

Detroit-based shopper marketing company The Mars Agency is suing its former U.S. chief creative officer Suzanna Bierwirth. The lawsuit accuses Bierwirth, who was appointed to the position last year,...

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Google CEO Sundar Pichai Testifies Before House Judiciary Committee About...

Google CEO Sundar Pichai defended the company's data collection practices and insisted that the company's algorithms in its search results were absent of political bias considerations, he told...

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Facebook Is Testing Ads in Search on Its Mobile Apps and Marketplace

Two new stations may soon be added to the Facebook monetization train line. The social network revealed today that it is running a small test of ads in search results on its flagship mobile...

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Here’s How Santa’s Sleigh Would Look After Makeovers by Apple, Ikea and Other...

What if marketers like Apple, Ikea and Ferrari reimagined Santa's sleigh? That question's not exactly burning a hole in anyone's brain as we hurtle toward Christmas. Regardless, U.K. gifting company...

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How Two Agency Strategists Embarked on a Quest to Find and Sell the Best...

Jeff Kauffman and Bennie Reed are two guys who love a good pair of jeans. The problem was, there were few options in Dallas to buy high-quality denim that fit well. That changed after some cold beers...

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Facebook Introduced a Way for Individual Developers to Be Verified

Facebook announced a verification process for individual developers that aren't associated with specific businesses but still wish to build on the social network's platform and continue using its...

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Facebook Overhauled Its Life Events Feature

Facebook revealed a thorough revamp of its life events feature, which enables people to easily share important milestones with friends and family. The redesign will be introduced globally over the...

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Facebook and Mark Zuckerberg Took a Tumble in New Rankings From Comparably

Facebook didn't fare so well in the Best Places to Work in 2019 list released earlier this month by job and recruiting site Glassdoor, but that was mild compared to the beating it took in similar...

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7 Ways Marketers Are Catering Their Campaigns More to Gen Z Girls

For much of the last century, girls have found themselves in an ongoing struggle to have their innate talents recognized and valued on the same level as their guy counterparts. Teen boys were revered...

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White Ops Launched a PSA to Increase Public Awareness About Ad Fraud

In the last few weeks, ad fraud has been propelled into the public spotlight, with U.S. Senators, the FBI and the online industry's largest names waxing lyrical on its potential societal damage. This...

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