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A Shift in Customer Experience Marketing Is Here. Are You Ready?

As day three at CES kicked off with brilliant sunshine flooding the Las Vegas Strip and slightly less frenetic activity on the convention floor, Adweek caught up with Glen Hartman, senior managing...

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Turkish Airlines Returns to the Super Bowl With a 30-Second Spot

Turkish Airlines will once again have a spot in the Super Bowl. The airline will have a 30-second spot in the first quarter of the game, which will air on CBS next month. "As the first Turkish brand to...

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The Rise of Super Publishers Doesn’t Necessarily Mean Armageddon

When AT&T acquired AppNexus last year, it was the latest chapter in the emerging narrative of the rise of the super publisher. By way of definition, super publishers are scaled, vertically...

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18 Super Bowl Ads That Inspired the Creative Industry to Step Up Its Game

An objective person could watch Super Bowl advertising and plausibly think: "Yeah, that's a good ad." Of course, in the ad agency world, creatives tend to be a little more critical, picking little...

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What Marketers Can Learn From CES’ Voice Tech Hits and Misses

As expected, there was a ton of buzz about voice tech at CES this year, thanks to toilets, shower heads and trash cans you can talk to. There was even a robot that, if asked, pours you a beer. It's all...

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Why the DNC Is Embracing Personalization in Its Email Marketing Strategy

Of all the factors credited for the so-called blue wave of Democratic legislators elected to the House of Representatives in November, there's one that doesn't seem to be on many people's radar:...

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AT&T and T-Mobile Say They’ll Stop Selling User Location Data

AT&T and other telecom companies say they plan to stop selling sensitive customer location data to third parties. The decision, announced on Thursday evening, comes days after an investigation by...

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Twitter Is Considering Adding Status Updates, More Messaging-Like Features in...

Twitter first landed on the tech scene as a text-message based social network, and nearly 13 years later, it's thinking about adding features that will bring Twitter back to its roots. At the annual...

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This Security Stunt Cleverly Illustrates What a Cyber Attack Would Look Like...

What might it look like if some sketchy characters targeted a business in the real world using cyber crime tactics? Global insurer Hiscox decided to demonstrate on a bike shop to help illustrate the...

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More Than a Year After Time Inc. Acquisition, Meredith Creates New Editorial...

Over a year after Meredith finalized the acquisition of Time Inc., two titles from the Time legacy have sold, two remain up for sale and the magazine publisher is looking to re-innovate how it packages...

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Intel and Warner Brothers Teamed Up at CES to Show What Entertainment Would...

With autonomous cars on their way to becoming a widespread reality, companies are starting to think about how they can monetize the extra time and space that a robot in the driver's seat allows...

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WPP Files Legal Protest Against U.S. Government for Awarding...

The seemingly endless fight over the U.S. Army's advertising business has taken yet another turn as WPP joined IPG and McCann Worldgroup in contesting the government's November decision to award the...

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CBS and Nielsen End Standoff, Reach New Measurement Agreement

CBS and Nielsen's bitter face-off over a new measurement deal is finally over. On Friday night, the companies reached a new deal for Nielsen national, digital and local audience measurement. In the...

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Megyn Kelly Officially Exits NBC News

In January 2017, when Megyn Kelly opted to leave her longtime Fox News home and accept a three-year, $69 million megadeal from NBC News, many industry observers doubted that NBC and Kelly would be a...

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IPG May Lay Off More Than 200 Detroit-Area Employees After Losing Fiat...

One month after auto giant Fiat Chrysler Automobiles sent its North American media planning and buying account to Publicis Groupe's Starcom, incumbent IPG officially confirmed that it may go through a...

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NBCUniversal Will Roll Out an Ad-Supported OTT Service Next Year, Overseen by...

The direct-to-consumer landscape was already set to get even more crowded this year, with new offerings from Disney, AT&T and Apple joining the fray. Now yet another big media company is ready to...

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PayPal Hires Apple Vet Allison Johnson as Its First CMO in 6 Years

PayPal is adding a major player to its marketing department: Today, the company announced the hiring of Allison Johnson as CMO and executive vice president. The brand has been without a CMO since 2013....

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On the Adweek Podcast: Tomorrow’s Tech, as Seen at CES

We're back, baby! The tech team have been busy at CES this past week, and they're ready to share the big trends coming out of the Las Vegas Convention Center. On this week's episode of the Adweek...

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Pinterest’s 2018 Diversity Report Followed the Common Theme of Progress, More...

Pinterest released its annual diversity report for 2018 Monday, and it followed the same theme as similar endeavors from other tech companies: We've made progress, but "we still have a long way to go."...

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How Production Companies Are Taking a Bite Out of Agency Business

It's no secret that holding companies have their backs up against the wall as MDC Partners is up for sale and WPP is mashing agencies together left and right in order to survive and hopefully flourish...

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