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Campbell’s Chicken Noodle Got Its Name From a Flubbed Radio Show Line

Food companies usually have the R&D department to thank for a product that wins its way into American stomachs. In the case of Campbell's Chicken Noodle soup, the thanks must also go a radio actor...

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Infographic: Influencers Are Getting Brands More Sales Than Celebrities Are

Influencers have been a hot topic among marketers for years now, but using them has translated to more than just social engagement for brands, according to new data from consumer intelligence research...

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This Musician Found a Community of Fans on Reddit. Now, He Leads Brand...

As a musician, Will Cady knows just how hard it can be to attract an audience. But on Reddit, Cady found himself a thriving community of fans who not only listened to and shared his music, but even...

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SpecialGuest Provides Brands a Cast of Creative Directors to Choose From

SpecialGuest spun off from sibling company 1stAveMachine as a distinct, separate offering over four years ago, with co-founder Aaron Duffy providing creative direction to clients. Since then,...

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Netflix Will Soon Cost You $1-$2 More Each Month

It will soon cost you more money to stream Netflix shows and movies like Stranger Things, The Crown and Bird Box. The streaming service is rolling out double-digit increases to all of its monthly...

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Gary Cole, the Actor You Know From Everything, Is Now the Time-Traveling...

Gary Cole plays a time-tripping spokesman who visits from 10 minutes in the future to illustrate how quickly and efficiently Kabbage can provide funding to small businesses. In the amusing 30-second...

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Burger King Trolls President Trump, Plus How More Brands Are Responding to...

Today marks day 25 of the 2019 government shutdown, making it officially the longest in U.S. history. As the days add up, more people's lives are being impacted, from government workers who aren't...

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What Marketers Can Learn About Taking a Stand From Gillette

You've no doubt already seen the furor around Gillette's "We Believe: The Best Men Can Be" spot. Just a day into its release, and it's attracted huge amounts of praise and criticism for its focus on...

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Editor in Chief Adam Moss Is Leaving New York Magazine After 15 Years

New York Media editor in chief Adam Moss told staff today that he would step down at the end of March. Moss has been in the role for 15 years, a time in which he ushered in two redesigns of New York...

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CES 2019 Promoted the Idea of a More Collaborative Year for Programmatic

If the tone of CES is any indication, 2019 promises to be a more collaborative and positive year for digital advertising. At the event, Marc Pritchard put the state of progress as "largely finished...

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Seth Winter Will Oversee Sports Ad Sales for New Fox

Marianne Gambelli is setting her ad sales team for the new Fox, which will be the company spun off when the Disney-Fox deal closes. And she's tapped a familiar sports ad sales exec to head up the new...

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Twitter Extended Its Latest Tweets Option to Android Users

Android users have finally gained admission to Twitter's latest tweets party. The feature was made available to iOS users last month, after being tested by the social network since October. Twitter...

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Snapchat’s CFO Is Resigning After Less Than a Year

Snap Inc.'s chief financial officer is leaving after less than year in the role. According to a filing today with the Securities and Exchange Commission, Tim Stone is resigning to "pursue other...

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Grindr Shuts Down Its Digital Magazine as (and Here We Go Again) It Pivots to...

Social networking and hookup app Grindr is folding its digital magazine as it joins countless other publishers in a thankless pivot to video. Grindr launched the magazine, Into, about a year and a half...

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How to ‘Botify’ Your Brand and Save It From Becoming Irrelevant

Web-only brands (often referred to as digitally native vertical brands, or DNVB) are the subject of a lot of controversy. On one hand, we've seen impressive exits for companies like Bonobos, but on the...

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Doritos’ Super Bowl Spot Will Feature Chance the Rapper

The PepsiCo-owned chip brand Doritos is returning to the Superbowl in 2019, with a spot that will feature musician Chance the Rapper. The brand teased its partnership with the rapper in a tweet this...

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Facebook’s Political Advertising Rules Are Coming to More Countries in 2019

Facebook is bringing the political advertising rules and tools it introduced last year in the U.S. and the U.K. to several countries that are holding significant elections this year. Paresh Dave of...

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Adobe Wants Consumers to Find the Perfect Shirt by Taking a Photo

Software firm Adobe came to the NRF's annual show earlier this week armed with a slew of product enhancements focused on what it calls customer experience management (CXM)--including some new visual...

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New York Media Names David Haskell Editor in Chief

New York Media editor in chief Adam Moss told his staff Tuesday that he'd be leaving and a little more than 24 hours later, his successor was named. David Haskell, who has worked at the company since...

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Fiverr’s Ads, Meant to Celebrate the Gig Economy, Also Keep Fueling Its Critics

Fiverr just can't seem to get its marketing right--try as it might. Despite hiring a new agency, Mekanism, and this year launching a new campaign following backlash over its portrayal of freelancers as...

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