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6 Ways to Integrate Live Streaming Into Your Marketing Strategies

Twitch is a massive global live streaming platform and is quickly becoming one of the most effective influencer marketing platforms. Live streaming is the amalgamation of TV, digital, social,...

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Doritos Added Chance the Rapper’s Hip-Hop Spice to a Backstreet Boys Classic...

Ever wish the Backstreet Boys had a little more spice? Today is your lucky day. Doritos is attempting to do just that with its 30-second Super Bowl spot (and an extended 60-second cut, which also...

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Condé Nast Names 2 Agency Veterans as Creative and Strategy Leads for...

Over the last several months, publishing giant Cond? Nast (Vogue, Vanity Fair, The New Yorker, Wired, GQ, etc.) has rebranded its in-house agency CNX and strengthened that division by hiring top talent...

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Move Aside Influencers—Athletes Are Becoming the Faces of New Brand Strategies

Celebrity endorsements are by no means a new phenomenon. For decades, brands have been investing their marketing budget into celebrities and athletes all in an attempt to attract, engage and retain...

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In Their First Film Together, Lenny and Zoë Kravitz Visit Their Family’s...

Just days before her Super Bowl ad debut, Zo? Kravitz is also starring alongside her father, Lenny Kravitz, in a new campaign for luggage brand Tumi. The video launching the Alpha 3 collection features...

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How Brands Can Navigate the Esports Space Like Seasoned Pros

Gaming is on track to become bigger than any other sport. In 2018, it's estimated that esports audiences will reach a global monthly total of 167 million people, larger than that of Major League...

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Mr. Peanut Drives Like a Nutcase to ‘Save’ Alex Rodriguez in Planters’ Super...

Planters has gotten plenty of mileage out of its Nutmobiles since 1935, when the company first put a peanut-shaped car on the road to drum up attention. The enormous motorized legumes have since...

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Casper’s Newest Product Release Is a Smartphone-Enabled Bedtime Light

Casper may have started as a mattress company, but since then, it's expanded into other areas of the sleep realm: bedding, bedroom furniture, pillows and even dog beds. But its latest product release...

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Avocados From Mexico’s 30-Second Super Bowl Spot Depicts a Bizarre Dog Show...

Roles have been reversed at a dog show--with the dogs showing off their humans, naturally--in Avocados from Mexico's 30-second Super Bowl spot. The ad, which stars actress Kristin Chenoweth, will air...

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Squarespace Is Sitting Out the Super Bowl This Year—But It’s Launching New...

After five consecutive years in the Super Bowl, Squarespace finally chose 2019 to be the year it would sit out of the ad festivities. That hasn't stopped the brand from launching a major new marketing...

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Bandersnatch Proved That Audiences Want to Engage and Have a Dialogue With...

Looking beyond Bandersnatch, the expectation and demand for interactive TV is just starting. Netflix has already announced plans for more interactive TV shows, thanks to the Black Mirror episode's...

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Adweek Brought Together Big Brand CMOs and Next-Gen Leaders to Talk Culture,...

We hosted the first Adweek Symposium last week with a single goal: to bring together a diverse group of CMOs, CBOs, CEOs, innovators and Gen ZEOs to talk openly and candidly about what's working,...

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Domino’s Offers Rewards Points for Any Pizza You Eat, Even If a Competitor...

One thing is quickly apparent when you watch Domino's new ad starring its CEO, Ritch Allison: the margherita pizza with a rustic crust in front of him is definitely not from Domino's. That's because...

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Audi’s Super Bowl LI Spot Took a Stand—and It Paid Off

To really understand the Audi 2017 Super Bowl spot, "Daughter," and the strong reactions it produced, you have to go back to where our country was at the time. The historic presidential election had...

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Amazon Studios Returns to the Super Bowl With Teaser of Upcoming Series Hanna

After releasing its first ad for Jack Ryan during the Super Bowl last year, Amazon Prime Video will return to the Big Game on Sunday with a 60-second ad for a new upcoming show, Hanna. Based on a 2011...

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Opportunities for Advertising With Augmented Reality Are More Popular Than Ever

Most investors and many marketers I speak with don't quite realize what's happening with AR ads today. I anticipate that AR advertising will account for at least 10 percent and as much as 25 percent of...

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How Tourism Australia’s Super Bowl LII Spot Reaped Rewards for an Entire Country

Imagine you're a marketer trying to convince your board of directors that the massive cost of a 60-second Super Bowl spot is a smart investment. Now imagine that you need to convince an entire...

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Hulu Returns to Super Bowl for Third Straight Year

Hulu is returning to the Super Bowl for the third year in a row with a 30-second spot. Details about the advertisement are still under wraps. The streaming service previously returned to the Super Bowl...

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Microsoft Celebrates Disabled Young Gamers in Touching Super Bowl Spot

Amid a group of Super Bowl LIII ads that have so far leaned heavily on jokes and empowerment messages, Microsoft is going straight for the heart with its Big Game spot. The tech giant's ad expands on a...

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Why We Need Brands to Lead the Charge Toward a More Inclusive Super Bowl

As the biggest day in advertising approaches, the starting lineup will include ads that feature powerful, inspiring women. This is a welcomed and important change from Super Bowl's past when women were...

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