Why the Super Bowl Isn’t the Optimal Time to Take a Stand
As brands drop teasers and hints about their big-budget ad spends heading into Super Bowl Sunday, one question remains: Is the Big Game the right place for a bold, perhaps political statement? Morning...
View ArticleAirline KLM’s Hologram Booth Lets You Share Travel Tips With People Waiting...
Time spent waiting in the airport is largely time wasted. Sure, you can check your phone, hit the Cinnabon and (Wi-Fi gods willing) get some work done, but largely you're just running down the clock...
View ArticleJeep and Ram Release 2 More ‘Big Game Blitz’ Teasers in Advance of the Super...
Jeep and Ram have released two more videos in advance of the Super Bowl on Feb. 3, but the company is still mum on their official plans for the Big Game. It's the second release this week for parent...
View ArticleFacebook’s Financial Results and User Totals Showed No Signs of a...
Facebook managed to survive a nonstop barrage of controversies throughout 2018 and post strong financial results for the fourth quarter and full year. The company reported $16.914 billion in revenue in...
View Article23 Standout Stats From Salesforce’s Holiday Shopping Report
Even though the holidays are long gone, retailers and brands are already looking at data from last season to start planning for next year. A new report from Salesforce shows how the holiday season...
View ArticleDirect-to-Consumer Brand Aims to Make Men’s Fertility More Affordable and...
The direct-to-consumer (D-to-C) universe is filled with a seemingly infinite amount of categories, let alone brands. Mattresses, toothbrushes, clothing, sneakers, razors, and now, we can add men's...
View ArticleThe Process Behind Wix’s Action Movie-Inspired Super Bowl LI Spot
Wix is known for creative Super Bowl spots. Though there is always some pressure knowing that the ad will be viewed by over a hundred million people, we love rising to the challenge and have learned a...
View ArticleThe Gerety Awards Aims to Increase Diversity by Casting an All-Female Jury
Joe Brooks, former global sales director for the Epica Awards, and Luc?a Ongay, former global press manager for the Epica Awards, have decided to break off and form their own awards show; one...
View ArticleVice Media to Lay Off 10 Percent of Workforce
Vice Media is reorganizing and eliminating what will amount to about 250 jobs. The staffing changes, which will include laying off about 10 percent of its workforce, will impact each department at...
View ArticleWith So Many Break-Out Super Bowl Ads, Pepsi Has Some Valuable Lessons to Impart
There truly is nothing quite like the Super Bowl. It's an anomaly in today's fragmented media landscape, as nothing else can bring together over 115 million viewers into a single live TV moment where...
View ArticleWhy CBS Picked The World’s Best to Air After the Super Bowl
When CBS was deciding which show would air after Super Bowl LIII on Sunday, the network considered every program it airs, including Young Sheldon and its freshman hits like FBI and God Friended Me....
View ArticlePinterest: Here’s How to Change Your Profile Picture
Did you know that you can change your profile picture on Pinterest from within its mobile application? Our guide will show you how. Note: These screenshots were captured in the Pinterest app on iOS....
View ArticleHow Can Brands ‘Win’ the Super Bowl? By Creating Spots Whose Impact Last Past...
Every year at this time, our industry obsesses on the same question: Which brand is going to "win" the Super Bowl? And the press asks, "What's the most memorable Super Bowl ad?" and "Does funny or...
View ArticleTumblr Is Going Beyond Black History Month With #BlackExcellence365
Tumblr is extending Black History Month well beyond the end of February with its #BlackExcellence365 initiative, which will run throughout the entire year. Blackout detailed its partnership with Tumblr...
View ArticleThe Facebook Content Removal Train Made a Stop in Indonesia
Facebook held a press call Thursday afternoon to discuss the removal of 783 pages, groups, accounts and events that originated in Iran, but it wasn't done. Shortly thereafter, head of cybersecurity...
View ArticleDespite a Call for More Authenticity, Super Bowls Are So Far Feeling Largely...
In one of the first-ever Super Bowl commercials, New York Jets quarterback Joe Namath's face was "creamed" by Farrah Fawcett in a salacious spot for Noxzema. Joe's celebrity status soared after leading...
View ArticleWhat Investors Really Want from Ad Tech
Conventional wisdom says ad tech has fallen out of favor with investors. After all, last year, Gartner research predicted investment would plummet from $7.2 billion to a measly $1.8 billion this year....
View ArticleT-Mobile Will Run an Ad in Each Quarter of the Super Bowl
T-Mobile will run four spots in this year's Super Bowl, one in each quarter of the game. CEO John Legere announced the number of ads on Twitter in a word scramble puzzle on Friday. The company also...
View ArticleWhat Marketers Can Learn From Five-Time Super Bowl Winners the New England...
In a league designed to create a level playing field at the start of every new season, the New England Patriots have been to nine Super Bowls in 18 years, winning five. It's nothing short of...
View ArticleNetflix Just Updated the Logo Animation That Runs Before All Original...
Netflix is changing up what viewers see before the opening of its original shows. Ahead of awards season, the streaming video service is adding an enhanced animated logo for every original show it...
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