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Mint Mobile’s First Super Bowl Spot Shows People Drinking ‘Chunky-Style Milk’...

Mint Mobile, the three-year-old wireless company, will air its first Super Bowl ad on Sunday. The idea for the 30-second spot, which will air after a coach's challenge, came from an in-house creative...

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Snap Is Ready to Choose a Second Class for Its Yellow Accelerator Program

Snap Inc. is now accepting applications for the second class of its Yellow accelerator program, which it introduced last May. The company will choose up to 10 companies to receive investments of...

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Toyota’s Newly Rebooted Supra Sports Car Will Get Its Own Super Bowl Ad

It's been 20 years since Toyota's Supra coupe was sold in the United States, but now it's making what the automaker hopes will be a triumphant return. Today it was announced that the Supra's comeback...

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TurboTax Partners With Roku on Super Bowl Activation on Top of Its In-Game Spot

TurboTax is preparing for the Super Bowl with a sponsorship series on OTT service Roku, culminating in home screen activations kicking off the Big Game this weekend. Starting today, TurboTax is...

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Snopes Is Out of Facebook’s Third-Party Fact-Checking Program

Facebook's oft-mentioned stable of third-party fact-checkers will be missing one of its lead horses, as Snopes will not renew its partnership with the social network. Snopes began providing...

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Washington Post Will Use First Super Bowl Ad to Highlight ‘Courage and...

The Washington Post will have its first 60-second spot in the Super Bowl, and Tom Hanks will voice it. The ad showcasing the work of journalists will air in the fourth quarter, just before the...

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Wix’s Fifth Super Bowl Ad Features Coding Supermodel Karlie Kloss

The website-building platform Wix will return to the Super Bowl for a fifth consecutive year with a 30-second spot featuring supermodel and tech enthusiast Karlie Kloss. It was produced by Wix's...

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Hulu Will Crack Open Instagram’s Most Influential Egg, Revealing All After...

We've seen some interesting plays to break through the noise of the Super Bowl from brands like Skittles, which is foregoing a spot in the game this year to put on a Broadway play. Others will be going...

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ADT Will Become a First-Time Super Bowl Advertiser This Sunday

Home security company ADT will make its Super Bowl debut this Sunday with a 30-second spot. The ad, produced by New York City creative agency Bear in the Hall, will run just before the start of the...

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Microsoft’s Super Bowl Activation Shows the Places a Player’s Side Hustles...

According to the NFL Players Association, the average career of an NFL player is just over three years. Additionally, data from the Wall Street Journal shows that players in some positions, like wide...

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Verizon Reunites Chargers Coach With the First Responders Who Saved Him

For the second year in a row, Verizon is using its Super Bowl buy to thank first responders. This year, the 60-second in-game spot, "The Coach That Wouldn't Be Here," aired in the third quarter,...

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Adweek’s Instant Reviews of the 2019 Super Bowl Ads: Second Half

Adweek has your real-time reviews of all the ads airing during Super Bowl LIII right after they hit the airwaves. See the spots, and what we thought, from the second quarter and halftime below. Toyota...

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SpongeBob SquarePants Takes His Place in Super Bowl Halftime Show Lore

For pop-culture junkies, the Super Bowl halftime performance is one of the most highly anticipated events of the year. But there was some controversy going into the Super Bowl LIII Halftime Show...

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5 Super Bowl Moments That Didn’t Land Well With the Internet

Every Super Bowl, there's an ad or a moment that doesn't sit well with the internet. For better or worse, everyone's glued to the game's viral moments--watching and waiting to see if a brand or public...

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Every Super Bowl LIII Ad In Under 2 Minutes

While the action on the field was lacking for most of Super Bowl LIII big brands came through when it counted. As is tradition around here at Adweek we compiled all the commercials from tonight's big...

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The 5 Best Ads of the 2019 Super Bowl

Super Bowl LIII was a low-scoring affair both on the field and in the ad breaks, leaving viewers with little to cheer or even boo about. But it certainly wasn't a complete wash. Here's a recap of our...

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Hulu Used the Viral Instagram Egg to Raise Mental Health Awareness After the...

On Friday, Hulu and the Instagram account of "world_record_egg" teased a mystery collaboration that would be unveiled Sunday after Super Bowl LIII. But it turns out that the partnership wasn't related...

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Why Advertisers Went Long at Super Bowl LIII

Even with air time during Super Bowl LIII costing advertisers north of $5 million per 30 seconds, some brands still decided to go long. Last week, it was reported that Big Game broadcaster CBS was...

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Turkish Airlines’ Pregame Spot Teased a Mysterious 6-Minute Film by Ridley Scott

Turkish Airlines returned to the Big Game this year with a 30-second pregame ad that marked a dramatic departure from its 2018 in-flight effort starring Dr. Oz. The key difference may have been...

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These Were the Most Popular Super Bowl Brands on Social Media

If advertisers are looking at social media to see if their massive Super Bowl investments paid off, it appears Budweiser was the Big Game's big winner. Using its Einstein Vision image-recognition...

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