Mobile Payment App Alipay Is Coming to Walgreens
The 3 million or so travelers from China who visit the U.S. each year will be able to use mobile payment app Alipay at 3,000 Walgreens in cities like New York, San Francisco and Las Vegas--with 4,000...
View ArticleIt Isn’t Time to Celebrate Progress—It’s Time to Double Down on Diversifying...
When it comes to daring to take a stand for equality and justice or pointing out the imbalance of power in the world, it can be tempting to feel we've made progress. Take, for example, the widespread...
View ArticleFacebook Is Bringing Some of Its Monetization Options for Video Creators to...
Facebook is extending two monetization options for video creators to certain countries in Europe. The social network's test of fan subscriptions is being expanded to European countries including the...
View ArticleTwitter Is Tinkering With How Users Share Photos and Videos
Twitter confirmed that it is testing ways to simplify the process of sharing images and videos on its platform. Social media consultant Matt Navarra shared a video of a Twitter News Camera feature,...
View ArticleA California Plan to Make Big Tech Pay People for Data Raises Eyebrows
California governor Gavin Newsom is working on a proposal that would require tech companies t0 pay Californians for their data, a proposal that, while sparse on details, already has marketers sweating....
View ArticleChange The Ref Transformed This Valentine’s Day Mural Into a Chilling...
A year after the Marjory Stoneman Douglas High School shooting took the life of their son, Joaquin, Manuel and Patricia Oliver wanted to be anywhere but at home in Parkland, Fla. "When [Manuel] talked...
View ArticleWhy a Refocused Emphasis Needs to Be Put on AI and Not on Social
When the first trans-Atlantic cables were laid to connect the U.S. and Europe with the telegraph, it was believed the world would finally begin to understand each other. Similar claims were made with...
View ArticleTips to Help Advertisers Survive and Thrive in the Gig Economy
We've all heard it: The rise of the gig economy is putting an end to the traditional job market. While there's no universally accepted definition of what a gig worker is, it generally represents...
View ArticleOgilvy Announces Another Restructuring in the Latest Phase of Its ‘Next Chapter’
WPP's Ogilvy has gone through yet another round of executive and organizational changes as part of its two-plus-year restructuring. In an internal memo sent to all staff last night with the subject...
View ArticleQ&A: Adweek’s Chief Brand Officer Danny Wright Talks About Diversity and...
In honor of Black History Month, Adweek decided to get a little meta and interview its own newly promoted chief brand officer, Danny Wright, to shine a spotlight on his achievements throughout his...
View ArticleNokia Is Debuting a New Web Series About the Future of Tech
Nokia is hoping its new web series about emerging technology will help raise questions about the future while also helping the company gain a heightened position as a thought leader on everything from...
View ArticleWhy Do Advertisers Keep Spending More and More With the Walled Gardens?
The latest IAB ad spend figures came out earlier this week, painting a pretty rosy picture. Top-line numbers appear to show times are good: U.S. digital advertising revenues rose 22 percent year over...
View ArticleWhy Maybelline New York and New York Fashion Week’s Partnership Continues to...
New York Fashion Week seen quite a bit of change over the past decade. In 2010, the event fled its longtime home in Bryant Park, relocating to Lincoln Center. And then in January 2015, Mercedes-Benz,...
View ArticleNBA Game Recaps Are Being Added to Facebook Watch
Facebook Watch is driving hard to the hoop, as its partnership with NBA Digital will now bring game recaps from the National Basketball Association, Women's National Basketball Association, NBA G...
View Article3 Key Advertising Takeaways From the IBM Think Conference
The 2019 IBM Think Conference in San Francisco offered several glimpses at how the venerable technology company and its partners envision the future of advertising. With blockchain, artificial...
View ArticleCoors Light Toasts Farmers in Response to Bud Light’s Super Bowl Campaign
Bud Light's Super Bowl campaign taking a swipe at competitors Miller Lite and Coors Light for using corn syrup sparked a conversation around brewing ingredients. American corn farmers were not pleased...
View ArticleThe Role Sustainability Plays in Creating Campaigns and Marketing
The world is moving toward a more sustainable future. At this point in human history, there's simply no alternative. Either we do this and do it fast enough to confront the crisis, or we face some...
View ArticleHow Brands Can Remain in Control of Their Ever-Increasing Data
Brand mergers and acquisitions often signal business growth and prosperity, but they don't come without challenges. While many focus on the obvious aspects of M&A like shareholder value, areas like...
View ArticleWhat JPMorgan’s New Cryptocurrency Means for Banking and Blockchain
When J.P. Morgan announced it had created its own cryptocurrency last week, the bank left the industry speculating about what the move might mean for the blockchain-based payments and for the broader...
View ArticleAre Sizzle Reels a Complete Waste of Everyone’s Time? The Atlantic and Errol...
Let's just be honest with each other: No one likes sizzle reels. No one likes making them. No one likes updating them. Heck, no one even likes watching them. Besides breaking up the monotony of a work...
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