The National Hockey League and Snapchat Expanded Their Existing Pact
The National Hockey League and Disney Streaming Services expanded their existing multiyear partnership with Snapchat. DSS holds digital rights to the NHL, operating the league's flagship application...
View ArticleHow Challenger Brands Are Bridging the Gap Between Ecommerce and Brick and...
During our Brandweek: Challenger Brands summit Feb. 6-7, the "Bricks and Clicks" session featured panels from Away's vp, brand marketing, Selena Kalvaria, and Harry's vp, marketing, Lorna Sommerville,...
View ArticleWhy Budweiser Saved a Super Bowl Spot Starring Charlize Theron for the Oscars
Earlier this month, Budweiser was planning to air a 30-second spot starring Charlize Theron and touting its Reserve Copper Lager during the Super Bowl. Instead, the Anheuser-Busch brand held off,...
View ArticleBlack Panther Dominated Trailer Views on YouTube for 91st Academy Awards Best...
It's Wakanda forever on YouTube, as the trailer for Black Panther tallied the most views on the Google-owned video site among Best Picture nominees for the 91st Academy Awards, which will be handed out...
View ArticleBurberry Apologizes for Sending Hoodie With Strings Resembling a Noose Down...
Burberry is the latest fashion house under fire for a controversial design the brand sent down the runway: a hoodie with what looked identical to a noose hanging around the neck in place of strings....
View ArticleAgency Owner Derek Walker Uses Social Media Accounts to Spotlight Talent of...
Derek Walker, founder of Columbia, S.C. agency brown & browner, is hard to miss. Whether it's his Twitter, LinkedIn feed or some of his blog posts, Walker has carved out a significant niche as a...
View ArticleHate Doing Laundry? No Sweat. Tide Just Announced It’ll Do It for You
It's probably no surprise that Americans generally don't like doing laundry very much. According to the Houston Chronicle, the average U.S. household slogs 7.4 loads (50 pounds) of laundry to the...
View ArticleInside the Rise of Second-Party Data
Not all data is created equal, with marketers and media owners now demanding better quality data instead of the scale game that defined much of the nascent days of the big data era. One significant...
View ArticleGlassdoor: Software Engineer Is the Position of Choice for Generation Z
Software engineer thoroughly dominated the list of jobs that members of Generation Z are applying for, according to a new study by job and recruiting site Glassdoor. Glassdoor examined job applications...
View ArticleMichelob Ultra and the Big Quiet Want to Soothe Your SXSW With a Sunset...
With so much to do and see, South by Southwest can be a frenzied festival. So Michelob Ultra wants to help attendees who may be experiencing sensory overload. The beer brand is hosting a sunset...
View ArticleKarl Lagerfeld, Chanel’s Iconic Creative Director, Was the Brand’s ‘Modern...
Thirty-six years is a long time in any job, let alone at the helm of a major fashion house--particularly one that doesn't bear your name. But Karl Lagerfeld wasn't your average designer. Lagerfeld, who...
View Article4 Ways to Make Marketing More Meaningful
Warhol called it "Business Art." A novel concept at the time: The idea that not only could art and business co-exist, but that there would be an inevitable inflection point. Warhol said, "Business art...
View ArticleHow to Choose the Right Celebrity to Represent Your Brand on a Global Scale
Global recognition is a hallmark of an A-list celebrity. For instance, Lady Gaga has a bigger following outside the U.S. than in it, a fact that doesn't diminish her standing as a household name in her...
View ArticleWhy Marketers Should Care About ‘Once-a-Day’ Moments
We're all already familiar with the once-a-year or once in a while moments that brands activate around, whether its Taco Bell offering Friendsgiving recipes each year or Bed Bath & Beyond marketing...
View ArticleSnapchat: Here’s How to Change Your Display Name
Did you know that you can change your display name on Snapchat? Our guide will show you how this works. Note: These screenshots were captured in the Snapchat application on iOS. Step 1: Tap your...
View ArticleSpotify Is Turning to Placed as an Offline Attribution Measurement Partner
Spotify tapped Placed as a measurement partner for offline attribution in the U.S., helping Spotify measure business outcomes that result from users engaging with its media platform from within cars...
View ArticleCalling All Champions: Adweek and Adcolor Seek Nominees for Champions Award
As we announced last fall, Adweek and Adcolor have expanded our long-term partnership by publishing and celebrating the inaugural Champions list, which will honor those in marketing, media and tech who...
View ArticleTwitter Became the Social Platform of Choice for International Women’s Day...
International Women's Day is coming up Friday, March 8, and social marketing firm Unmetric looked at brands' past efforts for the holiday to help give them ideas for the 2019 edition. Unmetric found...
View ArticleTwitter Is Seeking Users’ Help as It Tweaks Its Conversation Process
Twitter needs help making conversations on its platform easier to follow, and it is turning to its users. CEO Jack Dorsey conducted an interview on Twitter with Recode editor at large Kara Swisher last...
View ArticleFacebook Users Didn’t Squash Conversations About Chayote in January
Facebook users were hungry for chayote in January, as the squash--along with associated topics gourd, kidney, hypertension, diabetes mellitus, onion, soup, food, rice, chicken and life--was one of...
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