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How to Navigate Between YouTube and Facebook Watch as a Video Content Creator

YouTube and Facebook Watch compete head-on. They compete for eyeballs and market share. But they also compete for talent--in the content creators producing videos for each platform. The problem is that...

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Disney’s Intense Frozen 2 Trailer Hints at How It Will Follow Up the No. 1...

Disney sequels have, as a rule, been just plain awful. They are the direct-to-video, questionably canonical cash grabs made by a studio that has traditionally seen its core films as one-off endeavors....

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Instagram and Twitter Are Dealing With Bugs Affecting Follower Counts, Like...

It's getting buggy out there in the world of social media, as Facebook was joined by Instagram and Twitter on the list of platforms experiencing difficulties. A bug on Facebook Tuesday automatically...

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How to Prepare a Media Strategy That Can Survive in an AI-Focused World

Once an empty buzzword in the marketing world, extensive advancements in machine learning have made artificial intelligence a necessary and pivotal instrument in a marketer's toolbox. Movies will show...

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What Successful Organizations Do to Create Diverse Workforces and Inclusive...

Porter Braswell and Ryan Williams co-founded Jopwell--a diversity hiring platform focused on matching Black, Latinx and Native American students with major companies--after spending a few years buying...

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Twitter Is Checking In at the Scorer’s Table for the 2019 NBA All-Star Game

LeBron James, Giannis Antetokounmpo, Stephen Curry or James Harden? National Basketball Association fans can choose which one of those four players will be featured in a complementary Twitter...

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How Criteo Is Trying to Navigate GDPR

As a programmatic player that was founded in Europe and one whose business model is so heavily reliant on ad retargeting, Criteo's performance is often deemed as emblematic of the fortunes of the wider...

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Errol Morris Takes Viewers ‘Behind the Foil’ at Chipotle

Chipotle's new campaign taking viewers "Behind The Foil" is all about transparency. Chris Brandt, who took over as CMO for the brand last March, explains that "Behind The Foil" grew out of the...

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Meet Masse, a Product Recommendation App That’s Free of Paid Promotion

Influencer marketing is big business. And while brands and influencers strive to make these partnerships as authentic as possible, there's a certain genuine quality that any paid promotion just can't...

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Kabooki Opened a Pop-Up Lego Wear Store in London … With No Lego Wear

A pop-up store in the Fitzrovia section of London that was only open for business Wednesday had no merchandise whatsoever--and that was by design. Danish apparel company Kabooki, the company behind toy...

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The Facebook Marketing Partners Program Added an Offline Conversions Category

The Facebook Marketing Partners program is now accepting applications for partners in its new offline conversions category. The social network's offline conversions tool enables advertisers to measure,...

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Can a Prefab Home Actually Be Stylish? This Upbeat Ad Hopes to Make the Case

Is homeownership in the U.S. a pipe dream or an attainable goal? For millennials, especially, skyrocketing prices around the country have often put home buying out of reach. The average new home, built...

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Google Plans to Invest $13 Billion on Data Centers and Offices Across the...

Google plans to invest $13 billion in data centers and office space this year. Google CEO Sundar Pichai today said the company is expanding its U.S. footprint, with plans to create "tens of thousands"...

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Twitter Is Testing a New Way to Preview Other Profiles Without Leaving Its...

Twitter is testing a new way for its iOS users to preview profiles without leaving their timelines. The social network said in a tweet that iOS users can tap on any @ handle contained within a tweet to...

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Behind the Scenes: Turning the Westminster Dog Show Into a Social Media...

Until a few years ago, the Westminster Kennel Club Dog Show, established in 1877, was a one-day event cherished by an older audience of purebred enthusiasts who admired the parade of perfectly bred...

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Amazon Prime Video Sees Itself as a ‘Global Network,’ and Says It’s Not...

It's been exactly one year since Jennifer Salke accepted the job as head of Amazon Studios, and she gave reporters a state of the union at the Television Critics Association's winter press tour in...

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Amazon’s New Program Lets Developers Reward Users With Gifts From the Site

Digital marketers are always on the lookout for technology that can deliver the right message to the right person on the right device at the right time. Over the years, there have been many who have...

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Facebook Removed 168 Accounts, 28 Pages, 8 Instagram Accounts in Moldova

Parliamentary elections will be held in Moldova Feb. 24, and Facebook took steps to safeguard the vote in that country from manipulation via its platform. Facebook head of cybersecurity policy...

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How The Wonderful Company Created a Wine Brand for Millennial Rosé Lovers in...

Little about The Wonderful Company's new wine brand is practical. Brought from conception to market in less than a year, the JNSQ brand recently came on the market with a line of ros? and sauvignon...

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How Maria Menounos Is Building the ‘ESPN of TV Talk’ With AfterBuzz TV

Maria Menounos is a host, an author, a podcaster and even a wrestler, but she is also the CEO and co-founder of a new type of network, AfterBuzz TV, which produces more than 150 hours of programming...

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