Facial Recognition Will Be Watching and Storing Your Emotions and Data
Editor's note: Industry consultant Shelly Palmer is taking his popular newsletter and turning it into an Adweek article once per week in an ongoing column titled "Think About This." Amazon says its...
View ArticleBaidu Emerges as Amazon’s Biggest Rival in the Smart Speaker Market
While Amazon remains the heavyweight champion of the world when it comes to smart speakers, with the most devices shipped in Q2, Chinese search engine Baidu has supplanted Google in the No. 2 spot with...
View ArticleSpecial Interest Publications Are Giving Shuttered Print Magazines a New...
Like a phoenix rising from the ashes, magazines are being reborn for the newsstands. As more magazines go dark and become digital-only, publishers are finding ways to keep those outlets alive in their...
View ArticleHow One Creative Is Facilitating More Opportunities for Women in Advertising
Laura Visco started off her career "failing terribly" after she moved from Argentina to London and dealt with all the challenges that came with it: from learning English to starting over without...
View ArticleHow Charlie the Tuna Became One of the Best-Known Brand Mascots in American...
For the benefit of those unfamiliar with the phrase (and it can't be many), "Sorry, Charlie" roughly translates to: Tough luck, bro. Urban Dictionary defines it as: "A lack of sympathy. A form of 'get...
View ArticleInfographic: How Brand Mascot Recognition Has Changed Over Time
While some brand mascots feel timeless, many can't weather the unstoppable force of time and innovation, according to new research commissioned by promotional products company Crestline. Crestline...
View ArticleWhy Changing Your Company’s Name Can Be an Operational Nightmare
Bob Purcell is a successful consultant, a Massachusetts transplant who's quite happy to enjoy the year-round warmth of Southern California. But Purcell still vividly recalls his corporate days on the...
View ArticleTikTok Has a New Way to Monetize Its Rabid Teenage Fans
TikTok's viral videos of the #GuacDance and kombucha taste tests might soon be used to target you with ads in other apps. A trove of newly discovered developer documents reveal the platform has rolled...
View ArticleThese McDonald’s Egg McMuffin Videos Might Be the Most Satisfying Ads Ever Made
When McDonald's all-day breakfast menu launched in France, the brand could have focused all its marketing efforts on convenience or craving or any number of other traditional approaches. Instead,...
View ArticleWavemaker Retains $60 Million Chevron Global Media Account
WPP's Wavemaker has retained global media agency of record responsibilities for Chevron. "Chevron has extended its global strategic media and buying services partnership with Wavemaker for another...
View ArticleThis Former Ogilvy and Fallon Exec Is Starting a Recruiting Practice in Los...
Former Ogilvy and Fallon executive Mandana Mellano is opening a boutique talent and recruiting practice in Los Angeles. To take on traditional recruiting in the current age of marketing disruption,...
View ArticlePopeyes Sells Out of Chicken Sandwiches, Putting Its Newfound Popularity at Risk
Just as the emaciated steed of Famine follows closely behind the red stallion of War, so too are we now entering the next phase of the Chicken Sandwichpocalypse. Popeyes today announced that it has...
View ArticleTwitter’s Ad Network Is Waging a War Against Anatomy
Twitter has let media buyers promote iffy content, including state-sponsored propaganda, overt white supremacy and obvious scams, in the past, but clinical references to women's bodies apparently won't...
View ArticleDoritos Flexes Its Iconic Status By Dropping Its Name and Logo From Newest Ad...
Cord-cutting, ad blockers and incognito browsers are just some of the ways younger audiences are avoiding advertisements. As marketers look for new ways to get their brand names and logos in front of...
View ArticleKFC Sold Out of Its Meatless Chicken Nuggets and Wings in 5 Hours
It only took a few hours on Tuesday for KFC to answer the question, "Will people buy chicken-free chicken?" Yes, yes they will. The one franchise in the Atlanta area that launched the faux-meat Beyond...
View ArticleComscore and Hudson MX Team Up to Solve Local TV’s Slump
Thanks to the advent of ad tech, fine-grained audience targeting is easier than ever before--and now it's coming for local TV. Hudson MX, an ad-tech outfit focused on addressing local broadcasters,...
View ArticleNew Showtime Series Looks at Personal Cost of Multilevel Marketing Companies
Showtime is exposing the dark underbelly of multilevel marketing companies in its new comedy, On Becoming a God in Central Florida. Set in 1992, the show stars Kirsten Dunst as an Orlando-area water...
View ArticleWe Tasted 8 Hard Seltzers to Find the Perfect Summer Buzz
With the sun about to set on the summer of 2019, we wanted to toast the drink of the season: hard seltzer. But with so many now on store shelves, how can you tell the difference between the refreshing...
View ArticleCan Brands Bring Real Sustainability to the Travel Industry?
When Virgin Voyage's first ship, The Scarlet Lady, sets sail next spring, it will be without any single-use plastics onboard. That includes water bottles, straws and to-go coffee cups. On the Virgin...
View ArticleLeave Your Mark on Bombay Sapphire’s Crowdsourced Art Project by Guiding a...
Does the future of creativity belong to humans or robots? Perhaps the answer is both. Bombay Sapphire, the Bacardi-owned gin brand, today launched a crowdsourced canvas painted in real time by...
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