7 AI Stories From Cannes Lions You Might Have Missed
Yachts have been stripped of their adtech signage, trophies polished and placed proudly in cabinets, ADWEEK House has closed for the season, and (for some) the rose wine headaches have eased off....
View ArticleParamount+ Price Increase Continues Streaming Trend of Pushing Subscribers to...
Paramount+ is continuing a costly streaming TV trend. What's happening Today, Paramount+ announced price increases for both Paramount+ with Showtime and the Paramount+ Essential plan, its lowest...
View ArticleDigital Anthropology Helps Unveil the Human Heart of AI
In case you haven't heard, society is on the brink of collapse thanks to artificial intelligence. We've all seen the doomsday headlines: "AI will steal our jobs," "AI is ruining our relationships," "AI...
View ArticleDriving Awareness, Growth and Loyalty With Shake Shack
On this episode of the Marketing Vanguard podcast, Shake Shack CMO Jay Livingston discusses his unique journey from finance and technology to marketing. Livingston also offers insights into his current...
View ArticleLiberty Mutual Names Bandits & Friends Its Creative Partner, Shifting Away...
One year after Goodby Silverstein & Partners laid off executive creative directors David Suarez and Danny Gonzalez during a company restructuring, the pair has won the Liberty Mutual Insurance...
View ArticleThis Election Season, Misinformation and Brand Safety Are on Advertisers’...
The burgeoning national political season isn't just about campaign promises and competing candidate agendas: It's about advertising. According to Forrester Research, 82% of B2C marketing executives in...
View ArticleExclusive: CMOs Must Improve Financial Literacy to Win Over CFOs
Last year, Mastercard chief marketing and communications officer Raja Rajamannar invited the company's chief financial officer, Sachin Mehra, to co-lead a session with him at the Cannes Lions...
View ArticleWhat the Young Lions US Team Learned From Its Cannes Competition
CANNES, France--The Young Lions competition ended last week with only one U.S. team making a shortlist, but the group of Young Lions came away with invaluable learnings and advice to the industry about...
View ArticleFord’s Sign Language Cover Doubles as an Ad for Hands-Free Driving
Rihanna's American Sign Language interpreter, Justina Miles, went viral for her performance at the 2023 Super Bowl, leading to a wave of sign language covers of songs across social media. Ford taps...
View ArticleIkea’s Innovative Billboard Spreads Sunshine to Every Table
Sweden's weather can be unpredictable and chilly even in the summer, so people try to make the most of all-too-brief sunny moments. Ikea stepped in to help with a special billboard that uses a mirror...
View ArticleDon’t Snort Death Dust, Says Ozzy Osbourne in Liquid Death Ad
Taking advice from the "Prince of Darkness" could be either the best or worst decision ever--but for a new Liquid Death campaign, Ozzy Osbourne preaches the kind of restraint he was never known for...
View ArticleWhy Cannes Lions Is So Valuable for Marketers With Colgate
In this episode of Brave Commerce, hosts Rachel Tipograph and Sarah Hofstetter are joined by Colgate Palmolive's Diana Haussling, CMO of North America and svp/gm of consumer experience and growth, and...
View ArticleHow Brands Can Embrace Diversity and Inclusion the Right Way
Even during Pride Month, many brands struggle to genuinely celebrate diverse communities and understand the best ways to do so. In this episode of Young Influentials, we dive deep with boutique fitness...
View ArticleUnifying Brand and Performance Marketing With Meta
Welcome to this episode of the Marketing Vanguard podcast. Today's guest is Alex Schultz, chief marketing officer and vp of analytics at Meta. We discuss Schultz's career journey, the role of the CMO...
View ArticleTobin Heath and Ally Kickstart ION’s NWSL Coverage
To bring in a knowledgeable women's soccer voice like multi-time World Cup winner Tobin Heath, you need the right Ally. E.W. Scripps Company is looking to make ION a destination for National Women's...
View ArticleVerizon Reveals a Significant Brand Overhaul. CMO Leslie Berland Dishes on...
Cannes, France--The data will set you free. When Verizon announced that Leslie Berland was joining as CMO in December of 2023, CEO Hans Vestberg called the moment a "transformative time" for the...
View ArticleA Protein Bar Brand Created an Impostor to Guide Shoppers to the Real Thing
When searching for a specific item, navigating an entire grocery store can feel like a Sisyphean task. One refrigerated protein bar brand found an innovative way of guiding customers to the correct...
View ArticleNielsen Spinoff Claritas Hires Jefferies to Pursue a Sale
Audience data company Claritas hired investment bank Jefferies to pursue a sale, according to two sources familiar with the matter. Claritas is a customer segmentation business that lets marketers buy...
View ArticleIPG Agencies Reveal Documentary Film About Advertising Icon Ilon Specht
In 1971, 23-year-old Ilon Specht was a copywriter at McCann-Erickson, and one of still relatively few women on Madison Avenue. Surrounded by a cadre of male colleagues on the L'Oreal account, Specht...
View ArticleTime Dropped Its Paywall One Year Ago. Here’s What’s Happened Since
The legacy publisher Time dropped its paywall last June, making it one of only a handful of news organizations--alongside Quartz and TechCrunch--to raise and later remove a paywall. Since then, Time...
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