Code and Theory Expands Its Network by Adding Agencies Instrument and Left...
The Code and Theory Network has expanded to include agencies such as Instrument and Left Field Labs. The move aligns Stagwell's digital transformation agencies under the Code and Theory Network to...
View ArticleHow Much Adtech CEOs Made in 2023 Compared to Their Employees
Adam Foroughi, CEO of mobile adtech firm AppLovin, made $83.4 million last year. His total compensation, which includes salary, bonus, equity awards and all other forms of financial remuneration, was...
View ArticleHow Wieden+Kennedy and DoorDash Pulled Off Their Titanium-Winning...
DoorDash and Wieden+Kennedy pulled off one of the most unique Super Bowl stunts in the game's history. The pair used the delivery service's Super Bowl ad to display a giant promo code, while adjusting...
View ArticleNBCU Breaks Olympics Ad Sales Record, Delivers Massive Ratings for Advertisers
It's only days into the Paris 2024 Summer Olympics, but from ratings to engagement, NBCUniversal is off to a winning start. Today, NBCU announced it's delivering the highest Olympic and Paralympic ad...
View ArticleInside Nike’s Race to Regain Its Marketing Edge
In 2021, then-Nike senior brand director Massimo Giunco was baffled to hear online fashion retailer ASOS come up repeatedly in meetings. Giunco, who left Nike in June 2022 after 22 years there, had...
View ArticleIs Targeted Advertising Too Creepy for CTV?
Picture this: You sit down with your spouse to watch YouTube on your connected television (CTV), but before the video starts, a pre-roll ad runs promoting the services of the best divorce lawyer in...
View ArticleCheck Out the Pitch Deck Firm SafeGuard Privacy Used to Raise $3.6 Million
Privacy-compliance platform SafeGuard Privacy has raised $3.6 million in its latest "seed-extension" funding round. This is the company's second seed funding round after raising $7 million in 2022. The...
View ArticleLore Is the New ‘Core’
Cottagecore, balletcore, gorpcore ... just a few of the many labels that seemed to dominate the discussion in the last few years, causing brands to look for new ways to capitalize on the emerging...
View ArticleDisney Entertainment Is Laying Off Roughly 2% of Staff Ahead of Q3 Earnings
Today, Disney laid off 140 members of its Disney Entertainment Television workforce. That represents roughly 2% of the division's headcount, according to a person familiar with the matter. National...
View ArticleFox Closes Upfront With Volume Growth on Digital and Linear
Fox is looking to buck the trends as it closes upfront talks. The company has officially wrapped negotiations, growing volume on both digital and linear, according to a statement from Jeff Collins,...
View ArticleGoogle Gives Buyers More Transparency and Controls for Performance Max
Google is giving advertisers a little more control over where their Performance Max ads appear. The tech giant rolled out a series of updates on July 30 to ensure greater brand safety and more...
View ArticleSouthern Department Store Belk Is Building an Ad Business
Department store chain Belk is standing up an advertising business. The company is starting an ad arm called Belk Media Network that will sell ads to brands trying to reach the retailer's shoppers....
View ArticleLiga MX and MLS Win Together With Leagues Cup Soccer Campaign
Teams from Liga MX and Major League Soccer face each other in the Leagues Cup tournament to stoke rivalries and define American soccer--the North American game, specifically. Mexico, the United States...
View ArticleOutbrain Acquires Video Firm Teads for $1B in Major Tie-Up
Content recommendation firm Outbrain agreed to acquire adtech firm Teads Thursday for $1 billion, with the newly combined company aiming to offer a "true end-to-end, full-funnel platform for the open...
View ArticleCharlie Day Schools NFL star DK Metcalf in New Hulu + Live TV Ad
The Hulu + Live TV Acting Academy is officially open. Today, Hulu launched its fall campaign to promote Hulu + Live TV--the live streaming platform that features more than 95 live channels and access...
View ArticleCarvel Gets a New Agency as EP+Co Wins Rich Products Portfolio
Correction: The original story referenced Fudgie the Whale, which is only a part of the Carvel restaurant side of the business and is not part of the Rich's ice cream cakes portfolio. Carvel...
View ArticleFormer Netflix Multicultural Director Linda Guerrero Launches Cultural Agency
Linda Guerrero, who was formerly a Netflix and 42 West multicultural executive, has founded Cultural Agency, a multicultural agency that aims to connect publicity, awards and marketing campaigns to...
View ArticleADWEEK Launches Coverage Unit Focused On Retail Media
Retail media has transformed the advertising landscape, and ADWEEK has launched a new channel dedicated to it. We're now poised to demystify it for both buyers and sellers and reveal everything about...
View ArticleQuilted Northern’s Pop Trio, the Quilted Queens, Are Here to Evangelize About...
Toilet paper advertising seems to be having a renaissance. The latest addition to the canon is a catchy song from a musical trio of women called the Quilted Queens. Dressed in matching white quilted...
View ArticleLeaked Pitch From The Trade Desk Shows Pricing and Effectiveness of Olympic...
A few days into the 2024 Paris Olympics, The Trade Desk has shared new statistics with buyers that showcase the effectiveness of the first programmatic offerings for the games, according to a leaked...
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