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Code and Theory Expands Its Network by Adding Agencies Instrument and Left...

The Code and Theory Network has expanded to include agencies such as Instrument and Left Field Labs. The move aligns Stagwell's digital transformation agencies under the Code and Theory Network to...

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How Much Adtech CEOs Made in 2023 Compared to Their Employees

Adam Foroughi, CEO of mobile adtech firm AppLovin, made $83.4 million last year. His total compensation, which includes salary, bonus, equity awards and all other forms of financial remuneration, was...

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How Wieden+Kennedy and DoorDash Pulled Off Their Titanium-Winning...

DoorDash and Wieden+Kennedy pulled off one of the most unique Super Bowl stunts in the game's history. The pair used the delivery service's Super Bowl ad to display a giant promo code, while adjusting...

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NBCU Breaks Olympics Ad Sales Record, Delivers Massive Ratings for Advertisers

It's only days into the Paris 2024 Summer Olympics, but from ratings to engagement, NBCUniversal is off to a winning start. Today, NBCU announced it's delivering the highest Olympic and Paralympic ad...

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Inside Nike’s Race to Regain Its Marketing Edge

In 2021, then-Nike senior brand director Massimo Giunco was baffled to hear online fashion retailer ASOS come up repeatedly in meetings. Giunco, who left Nike in June 2022 after 22 years there, had...

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Is Targeted Advertising Too Creepy for CTV?

Picture this: You sit down with your spouse to watch YouTube on your connected television (CTV), but before the video starts, a pre-roll ad runs promoting the services of the best divorce lawyer in...

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Check Out the Pitch Deck Firm SafeGuard Privacy Used to Raise $3.6 Million

Privacy-compliance platform SafeGuard Privacy has raised $3.6 million in its latest "seed-extension" funding round. This is the company's second seed funding round after raising $7 million in 2022. The...

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Lore Is the New ‘Core’

Cottagecore, balletcore, gorpcore ... just a few of the many labels that seemed to dominate the discussion in the last few years, causing brands to look for new ways to capitalize on the emerging...

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Disney Entertainment Is Laying Off Roughly 2% of Staff Ahead of Q3 Earnings

Today, Disney laid off 140 members of its Disney Entertainment Television workforce. That represents roughly 2% of the division's headcount, according to a person familiar with the matter. National...

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Fox Closes Upfront With Volume Growth on Digital and Linear

Fox is looking to buck the trends as it closes upfront talks. The company has officially wrapped negotiations, growing volume on both digital and linear, according to a statement from Jeff Collins,...

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Google Gives Buyers More Transparency and Controls for Performance Max

Google is giving advertisers a little more control over where their Performance Max ads appear. The tech giant rolled out a series of updates on July 30 to ensure greater brand safety and more...

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Southern Department Store Belk Is Building an Ad Business

Department store chain Belk is standing up an advertising business. The company is starting an ad arm called Belk Media Network that will sell ads to brands trying to reach the retailer's shoppers....

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Liga MX and MLS Win Together With Leagues Cup Soccer Campaign

Teams from Liga MX and Major League Soccer face each other in the Leagues Cup tournament to stoke rivalries and define American soccer--the North American game, specifically. Mexico, the United States...

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Outbrain Acquires Video Firm Teads for $1B in Major Tie-Up

Content recommendation firm Outbrain agreed to acquire adtech firm Teads Thursday for $1 billion, with the newly combined company aiming to offer a "true end-to-end, full-funnel platform for the open...

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Charlie Day Schools NFL star DK Metcalf in New Hulu + Live TV Ad

The Hulu + Live TV Acting Academy is officially open. Today, Hulu launched its fall campaign to promote Hulu + Live TV--the live streaming platform that features more than 95 live channels and access...

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Carvel Gets a New Agency as EP+Co Wins Rich Products Portfolio

Correction: The original story referenced Fudgie the Whale, which is only a part of the Carvel restaurant side of the business and is not part of the Rich's ice cream cakes portfolio. Carvel...

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Former Netflix Multicultural Director Linda Guerrero Launches Cultural Agency

Linda Guerrero, who was formerly a Netflix and 42 West multicultural executive, has founded Cultural Agency, a multicultural agency that aims to connect publicity, awards and marketing campaigns to...

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ADWEEK Launches Coverage Unit Focused On Retail Media

Retail media has transformed the advertising landscape, and ADWEEK has launched a new channel dedicated to it. We're now poised to demystify it for both buyers and sellers and reveal everything about...

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Quilted Northern’s Pop Trio, the Quilted Queens, Are Here to Evangelize About...

Toilet paper advertising seems to be having a renaissance. The latest addition to the canon is a catchy song from a musical trio of women called the Quilted Queens. Dressed in matching white quilted...

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Leaked Pitch From The Trade Desk Shows Pricing and Effectiveness of Olympic...

A few days into the 2024 Paris Olympics, The Trade Desk has shared new statistics with buyers that showcase the effectiveness of the first programmatic offerings for the games, according to a leaked...

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