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Here’s Where Democrats and Republicans Are Putting Their Presidential Ad Dollars

As Vice President Kamala Harris inches toward securing the Democratic nomination for the nation's top office, both parties are pouring more dollars into advertising. The Harris campaign has debuted its...

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Brands, Expect the Unexpected When Participating in Olympics Chatter

The Olympic Games Paris 2024 have arrived; a two-and-a-half-week festival of sport and an enormous stage for many of the world's biggest brands. Poised to be the most-watched summer games in years, in...

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Disney Closes Upfront With Sports and Streaming Driving Growth

Following a star-studded event in May, Disney has wrapped its upfront negotiations. The entertainment media company saw the overall revenue and volume of its commitments grow 5% year over year,...

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Planters Targets Millennials With a ’90s R&B Duo

Hormel Foods' Planters uses a healthy serving of nostalgia to introduce its new Nut Duos snacks, with a campaign featuring a musical duo serenading snackers with '90s-style R&B. BBDO MW partnered...

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Taglines Are Fun and Effective. But There’s an Art to Them

There are some things money can't buy. One of them is brand love: The places in your heart a company can occupy aren't bought. They're earned. Yet, as long as there's been marketing, companies have...

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Here’s How Nike Is Reshuffling Its Marketing Division

Nike has overhauled its marketing division as it tries to revive sluggish sales, restore brand value and regain the creative edge that defined it for so long. In a previous ADWEEK story, we spoke to...

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Heineken Pours One Out for All the Forgotten Beers

"Want to grab a beer?" is a common invitation to socialize. A new ad from Heineken emphasizes that the fun had together at a bar can be more important than the actual drink. Developed by creative...

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Exclusive: NBCUniversal and Instacart Launch Partnership for Olympics Viewers...

Viewers watching the Paris 2024 Summer Olympic Games can now order food and drinks delivered directly to them from the comfort of their own homes. Today, NBCUniversal launched Virtual Concessions, a...

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High From California: Cannabis at the State Fair Breaks New Ground for Weed...

More than 100,000 people visited a first-of-its-kind pop-up shopping area and on-site consumption lounge at the recent California State Fair, breaking new mainstream ground for the cannabis industry...

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Glossier and Shopify Created a Shoppable Treasure Hunt to Promote a New Brow...

Ten-year-old millennial beauty and skincare brand Glossier is launching a new product next week that it hopes will generate lots of buzz. But before the new eyebrow product hits Glossier's ecommerce...

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Exclusive: Sling TV’s Campaign Targets Those Irked at Paying for Channels...

Sling TV looks slightly different this morning thanks to a new brand campaign, visual identity, and mnemonic with the creative slogan, "Sling lets you do that." Sling TV offers three subscription...

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ThredUp Debuts AI-Powered Chatbot and Image Search to Sort Inventory

ThredUp aims to solve one of the timeless challenges of thrift shopping: finding the perfect 'fit (and fit). New AI-powered tools rolling out over the next three days allow shoppers to upload an image...

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The AP Sees Ad Revenue, Traffic Upticks Following Diversification Push

Last June, The Associated Press began a concerted effort to expand its advertising business, which generated just 5% of its total revenue compared with the roughly 80% it took in from its lucrative...

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T. Rowe Price Chooses Code and Theory for Global Digital Transformation

Global investment management firm T. Rowe Price, which has a big footprint in the retirement services field, has selected Code and Theory to transform its global digital footprint through a refreshed...

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We’re Entering a New Era of Sustainability Marketing

Everything that fell under corporate social responsibility was every company's darling following the murder of George Floyd and the onset of the pandemic in 2020. But fast forward to now, and brands...

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Google Loses Antitrust Lawsuit Over Search Engine Dominance

A federal judge ruled Monday that Google unlawfully sustained its monopoly in online search and advertising market, citing Google's payments made to companies to secure prime placements on smartphones...

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As Consumers Revolt Against High Prices, Brands Hope Ads Will Drive Sales

High prices are hitting a tipping point with consumers frustrated with the growing cost of products. While inflation has recently cooled a bit, big brands like McDonald's and Starbucks are blaming...

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Unlocking Fandom: How 2K Grows Brand Loyalty

Ronnie Singh, better known online as Ronnie 2K, parlayed being an avid gamer and message board participant into becoming a prominent figure in NBA 2K basketball game series and a leading presence on...

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Volkswagen Extends DDB’s Global Creative AOR Duties for 3 Years

Volkswagen is extending its contract with Omnicom agency DDB Worldwide as the carmaker's global creative agency of record. The extended contract will last into 2027. The partnership between the...

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The Convergence of Commerce and Media With Unilever

In this episode of the Brave Commerce podcast, co-hosts Sarah Hofstetter and Rachel Tipograph sit down with Ryu Yokoi, chief digital officer for Unilever's Personal Care North America division, to...

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