Here’s Where Democrats and Republicans Are Putting Their Presidential Ad Dollars
As Vice President Kamala Harris inches toward securing the Democratic nomination for the nation's top office, both parties are pouring more dollars into advertising. The Harris campaign has debuted its...
View ArticleBrands, Expect the Unexpected When Participating in Olympics Chatter
The Olympic Games Paris 2024 have arrived; a two-and-a-half-week festival of sport and an enormous stage for many of the world's biggest brands. Poised to be the most-watched summer games in years, in...
View ArticleDisney Closes Upfront With Sports and Streaming Driving Growth
Following a star-studded event in May, Disney has wrapped its upfront negotiations. The entertainment media company saw the overall revenue and volume of its commitments grow 5% year over year,...
View ArticlePlanters Targets Millennials With a ’90s R&B Duo
Hormel Foods' Planters uses a healthy serving of nostalgia to introduce its new Nut Duos snacks, with a campaign featuring a musical duo serenading snackers with '90s-style R&B. BBDO MW partnered...
View ArticleTaglines Are Fun and Effective. But There’s an Art to Them
There are some things money can't buy. One of them is brand love: The places in your heart a company can occupy aren't bought. They're earned. Yet, as long as there's been marketing, companies have...
View ArticleHere’s How Nike Is Reshuffling Its Marketing Division
Nike has overhauled its marketing division as it tries to revive sluggish sales, restore brand value and regain the creative edge that defined it for so long. In a previous ADWEEK story, we spoke to...
View ArticleHeineken Pours One Out for All the Forgotten Beers
"Want to grab a beer?" is a common invitation to socialize. A new ad from Heineken emphasizes that the fun had together at a bar can be more important than the actual drink. Developed by creative...
View ArticleExclusive: NBCUniversal and Instacart Launch Partnership for Olympics Viewers...
Viewers watching the Paris 2024 Summer Olympic Games can now order food and drinks delivered directly to them from the comfort of their own homes. Today, NBCUniversal launched Virtual Concessions, a...
View ArticleHigh From California: Cannabis at the State Fair Breaks New Ground for Weed...
More than 100,000 people visited a first-of-its-kind pop-up shopping area and on-site consumption lounge at the recent California State Fair, breaking new mainstream ground for the cannabis industry...
View ArticleGlossier and Shopify Created a Shoppable Treasure Hunt to Promote a New Brow...
Ten-year-old millennial beauty and skincare brand Glossier is launching a new product next week that it hopes will generate lots of buzz. But before the new eyebrow product hits Glossier's ecommerce...
View ArticleExclusive: Sling TV’s Campaign Targets Those Irked at Paying for Channels...
Sling TV looks slightly different this morning thanks to a new brand campaign, visual identity, and mnemonic with the creative slogan, "Sling lets you do that." Sling TV offers three subscription...
View ArticleThredUp Debuts AI-Powered Chatbot and Image Search to Sort Inventory
ThredUp aims to solve one of the timeless challenges of thrift shopping: finding the perfect 'fit (and fit). New AI-powered tools rolling out over the next three days allow shoppers to upload an image...
View ArticleThe AP Sees Ad Revenue, Traffic Upticks Following Diversification Push
Last June, The Associated Press began a concerted effort to expand its advertising business, which generated just 5% of its total revenue compared with the roughly 80% it took in from its lucrative...
View ArticleT. Rowe Price Chooses Code and Theory for Global Digital Transformation
Global investment management firm T. Rowe Price, which has a big footprint in the retirement services field, has selected Code and Theory to transform its global digital footprint through a refreshed...
View ArticleWe’re Entering a New Era of Sustainability Marketing
Everything that fell under corporate social responsibility was every company's darling following the murder of George Floyd and the onset of the pandemic in 2020. But fast forward to now, and brands...
View ArticleGoogle Loses Antitrust Lawsuit Over Search Engine Dominance
A federal judge ruled Monday that Google unlawfully sustained its monopoly in online search and advertising market, citing Google's payments made to companies to secure prime placements on smartphones...
View ArticleAs Consumers Revolt Against High Prices, Brands Hope Ads Will Drive Sales
High prices are hitting a tipping point with consumers frustrated with the growing cost of products. While inflation has recently cooled a bit, big brands like McDonald's and Starbucks are blaming...
View ArticleUnlocking Fandom: How 2K Grows Brand Loyalty
Ronnie Singh, better known online as Ronnie 2K, parlayed being an avid gamer and message board participant into becoming a prominent figure in NBA 2K basketball game series and a leading presence on...
View ArticleVolkswagen Extends DDB’s Global Creative AOR Duties for 3 Years
Volkswagen is extending its contract with Omnicom agency DDB Worldwide as the carmaker's global creative agency of record. The extended contract will last into 2027. The partnership between the...
View ArticleThe Convergence of Commerce and Media With Unilever
In this episode of the Brave Commerce podcast, co-hosts Sarah Hofstetter and Rachel Tipograph sit down with Ryu Yokoi, chief digital officer for Unilever's Personal Care North America division, to...
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