Keeping White Claw Summer Going With CMO Isabelle Sakai
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton interviews Isabelle Sakai, global chief marketing officer at Mark Anthony Brands International. Sakai shares insights...
View ArticleHow to Start a Creative Agency With Flower Shop
It's been 12 months since Flower Shop opened its doors to the world from an old florist unit on New York City's Lower East Side. In that short time, and in a tough economic climate, the creative agency...
View ArticleWhy Snoop Dogg Fits In Anywhere, Even the Olympics
A rare Olympic pin is "viraling" its way around the internet, fast becoming one of the more talked about and desirable objects on Earth--playfully featuring the Olympic rings as smoke clouds puffed...
View ArticleFox’s Q4 Ad Revenue Remains Flat at $1B
Fox ended its fourth quarter with a slight boost in revenue though profits were slightly down and advertising was flat year-over-year. Total quarterly earnings for the company was $3.09 billion in...
View ArticleTelevisaUnivision Closes Upfront With High Ad Prices for Sports
TelevisaUnivision is the latest broadcaster to finish upfront talks. According to a source familiar with the matter, the Spanish-language media company saw more advertisers participate in this year's...
View ArticleDotdash Meredith’s Digital Ad Revenue Grows 12%, Powered by Cookieless Ads
Digital media firm Dotdash Meredith, an IAC company, notched its second consecutive quarter of double-digit advertising growth, largely due to the continued performance of its cookieless targeting tool...
View ArticleAd Buyers Rethink X Presence Following the Platform’s GARM Lawsuit
X is back to warring with advertisers, and advertisers are back to executing caution when engaging with the platform, buyers told ADWEEK. Two buy-side sources who have advertised on X this year said...
View Article4 Implications of Google’s Landmark Antitrust Loss
Google's defeat in a landmark U.S. search antitrust trial could significantly alter the search industry if its appeal fails--a process that may take years. The antitrust ruling's aim to diminish...
View ArticleMeet ScalePost, the AI Firm Helping Perplexity Strike Deals With Publishers
Artificial intelligence startup ScalePost is helping firms like Perplexity--which announced its publisher revenue share program July 30--curry favor with publishers that have typically had a fractious...
View ArticleMcDonald’s Channels Godzilla Movies to Plug Its Nostalgic Collectible Cups
McDonald's has long appealed to collectors with limited-edition Happy Meal toys and merchandise. The chain is scaling things up this summer with a nostalgic global campaign spotlighting some of its...
View ArticleDoes Your Brand Have an Intellectual Alibi?
When people ask me why El Tesoro is my favorite tequila, I always respond by sharing a bit of the brand's lore on how they're one of the last remaining distilleries to employ the traditional method of...
View ArticleDisney Streaming Turns First Profit, Driven By Ad Growth and ESPN+
After enduring years of losses, Disney appears to have finally turned a corner with streaming. In its third-quarter earnings today, the media company reported that its direct-to-consumer business,...
View ArticleHow These Olympic Athletes Are Winning on Social Media
The Olympics are a global sporting event that celebrates the pinnacle of humanity's physical prowess. More and more, they're also an opportunity for athletes to attract a ton of new followers on social...
View ArticleReddit’s Jen Wong on Its Next $1B, AI Acquisitions and Licensing Deals
Reddit's quest for advertiser performance budgets has kicked into high gear. The platform reported second-quarter earnings of $281 million, largely driven by growth in non-endemic verticals and...
View ArticleExclusive: Wellness Brand Thorne Hires Ex-Kate Spade CMO Mary Beech as First CGO
If those viral recipes for the magnesium-infused "Sleepy Girl Mocktail" and greens powder juices dominating your social feed haven't made it crystal clear, supplements are having a moment. The $35.7...
View ArticleTaco Bell CMO Reveals Why Gen Z Is Flocking to the Brand’s Retirement Community
For one weekend in August, a group of people craving rejuvenation will go on a retreat with a twist. After playing pickleball and crocheting, they can attend a sound bath and zen out as sound waves...
View ArticleMacy’s Is Making a Play for Ad Dollars From Big Brands
Macy's wants a piece of ad budgets from brands that don't sell its items at Macy's. Macy's Media Network--the department store's advertising arm--has partnered with ecommerce firm Rokt to serve...
View ArticleEat the Cheese, Save the World? Cheeky Plant-Based Food Ad Says It Can’t Hurt
Bike to work, skip the burger, switch to solar--there are plenty of everyday changes that could begin to chip away at global warming. But at what point does the intensifying crisis seem far too massive...
View ArticleMegan Boni Remixes ‘Looking for a Man in Finance’ for SkinCeuticals Campaign
TikToker Megan Boni (a.k.a. Girl on Couch) went viral with her parody of dating life, "Looking for a Man in Finance," which has inspired hundreds of remixes. Now, Boni puts another spin on the club hit...
View ArticleWeightWatchers Taps Meta Marketer and Ogilvy to Keep Pace Amid GLP-1 Boom
WeightWatchers (also known as WW) has tapped ex-Meta marketer Christina Kothari as global vp of brand and integrated marketing, and enlisted Ogilvy as its global creative agency of record (AOR). The...
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