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WFA Is Shutting Down GARM After X Lawsuit

GARM, the Global Alliance for Responsible Media, is shutting down due to an antitrust lawsuit being brought against it by Elon Musk and X, as reported by Business Insider. GARM is a cross-industry...

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Warner Bros. Discovery Closes Upfront With Nearly 50% Volume Growth

Warner Bros. Discovery has wrapped its TV upfront talks, the company confirmed during its second-quarter earnings call on Wednesday. During the call, CEO David Zaslav said streaming service Max's...

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Paramount Revenues Dip Despite First-Time Streaming Profits

Paramount reported declines in its top-line, TV, and film revenues in its second-quarter earnings call Wednesday, but it turned a profit in its streaming division for the first time. The company saw...

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5 of the Biggest AI Ad Snafus So Far

Brands promoting ads featuring artificial intelligence, and tech capabilities at large, are not reading the room. Major brands such as Levi's and Toys R Us have eagerly experimented with AI in their...

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Sportswear Brand On Chronicles a Refugee’s Extraordinary Path to the Olympics

Last year, Swiss sportswear brand On chronicled the remarkable journey of long-distance runner Dominic Lokinyomo Lobalu as the South Sudanese refugee sought to race for his adopted country,...

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Smokey Bear Celebrates 80th Birthday With Influencers and a Look Back

Smokey Bear is now an octogenarian and today, Smokey celebrates eight decades of educating Americans about the role they play in preventing human-caused wildfires. Smokey Bear emerged from his den...

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Netflix House Is Built on Brand Innovation and Cultural Cachet

Since its inception, Netflix has been a challenger brand. A born innovator, creating beyond convention. Equal parts cultural capital, content development, and category expansion, Netflix sets itself...

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How Worldwide Partners Gives Indie Agencies an Edge and a Global Presence

Four years ago, Brazilian agency Propeg became a global agency. The 58-year-old independent agency was already a success in Brazil, but it wanted a reach beyond Brazilian borders. In 2020, Worldwide...

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Publishers Are Redoubling Their Presence on Reddit As the Platform Rises in...

Last September, in an initiative called the Helpful Content Update, Google made many changes to the algorithm that powers its search results. Despite its innocuous name, the update dramatically...

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The Tech Industry Remembers Susan Wojcicki, Former YouTube CEO, After Her...

Susan Wojcicki, former YouTube CEO and prominent tech leader, died at 56 after two years of living with non-small cell lung cancer. "It is with profound sadness that I share the news of Susan Wojcicki...

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The Greatest Hits of Raja Rajamannar, CMO of Mastercard

Welcome to this special greatest hits episode of the Marketing Vanguard podcast. It's a pleasure to welcome Raja Rajamannar, Mastercard's chief marketing and communications officer and founding...

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Exclusive: NFL Voting Campaign Expands the Playbook for Hispanic Fans

Football is a team sport, and the NFL doesn't want to keep certain fans on the sidelines until there's a special day to acknowledge them. So when the NFL and the NFL Players Association decided to...

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How Retailers Are Preparing for Cash-Strapped Holiday Shoppers

The biggest challenge for retailers this holiday season will be chasing cash-strapped shoppers. The consistent uptick in prices for everything from groceries to fast food could also hit retailers, who...

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Ad Net Zero Will Take Over GARM’s Sustainable Media Work

Ad Net Zero, a global initiative to curb the advertising industry's climate impact, will take over sole ownership of an ongoing effort to standardize media decarbonization. The Global Media...

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The Olympic-sized Consumer Behavioral Shift We Should Talk About

Every Olympic season is a chance to get obsessed with some sport you just learned about, cry over an athlete from a place you didn't know about winning gold, and generally get worked up at a perfect...

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Nickelodeon CMO Sabrina Caluori Reportedly Exits Paramount

Another executive is reportedly exiting Paramount. Today, Sabrina Caluori, evp, kids and family marketing at Paramount+ and CMO, Nickelodeon, announced she's exiting the company in a memo to staff...

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Profound Raises $3.5 Million to Help Brands Manage AI Search Presence

AI startup Profound--whose tech helps brands monitor and influence their presence in AI search engines like SearchGPT and Perplexity--announced a $3.5 million seed funding round today. The four-person...

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Sizzler and Mischief Bring Randy Johnson Out of Retirement to Coach Youth...

Randy Johnson is a very reluctant, and somewhat mean, coach of a youth baseball team in the latest work for Sizzler by Mischief @ No Fixed Address. The MLB Hall of Famer is brought out of retirement...

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How Chuck E. Cheese Is Remaking Itself for Gen Alpha

As its tagline notes, Chuck E. Cheese has always been the place where "a kid can be a kid." Now, to get more of them through its doors, it's undergoing a marketing reset, creating more content and...

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How the Montana Boyz Took Over TikTok and What’s Coming Next

You may have come across the Montana Boyz on your For You Page on TikTok or in your Instagram feed, but who are they? Kaleb Winterburn, Mark Estes, and Kade Wilcox started on TikTok as a joke but...

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