WFA Is Shutting Down GARM After X Lawsuit
GARM, the Global Alliance for Responsible Media, is shutting down due to an antitrust lawsuit being brought against it by Elon Musk and X, as reported by Business Insider. GARM is a cross-industry...
View ArticleWarner Bros. Discovery Closes Upfront With Nearly 50% Volume Growth
Warner Bros. Discovery has wrapped its TV upfront talks, the company confirmed during its second-quarter earnings call on Wednesday. During the call, CEO David Zaslav said streaming service Max's...
View ArticleParamount Revenues Dip Despite First-Time Streaming Profits
Paramount reported declines in its top-line, TV, and film revenues in its second-quarter earnings call Wednesday, but it turned a profit in its streaming division for the first time. The company saw...
View Article5 of the Biggest AI Ad Snafus So Far
Brands promoting ads featuring artificial intelligence, and tech capabilities at large, are not reading the room. Major brands such as Levi's and Toys R Us have eagerly experimented with AI in their...
View ArticleSportswear Brand On Chronicles a Refugee’s Extraordinary Path to the Olympics
Last year, Swiss sportswear brand On chronicled the remarkable journey of long-distance runner Dominic Lokinyomo Lobalu as the South Sudanese refugee sought to race for his adopted country,...
View ArticleSmokey Bear Celebrates 80th Birthday With Influencers and a Look Back
Smokey Bear is now an octogenarian and today, Smokey celebrates eight decades of educating Americans about the role they play in preventing human-caused wildfires. Smokey Bear emerged from his den...
View ArticleNetflix House Is Built on Brand Innovation and Cultural Cachet
Since its inception, Netflix has been a challenger brand. A born innovator, creating beyond convention. Equal parts cultural capital, content development, and category expansion, Netflix sets itself...
View ArticleHow Worldwide Partners Gives Indie Agencies an Edge and a Global Presence
Four years ago, Brazilian agency Propeg became a global agency. The 58-year-old independent agency was already a success in Brazil, but it wanted a reach beyond Brazilian borders. In 2020, Worldwide...
View ArticlePublishers Are Redoubling Their Presence on Reddit As the Platform Rises in...
Last September, in an initiative called the Helpful Content Update, Google made many changes to the algorithm that powers its search results. Despite its innocuous name, the update dramatically...
View ArticleThe Tech Industry Remembers Susan Wojcicki, Former YouTube CEO, After Her...
Susan Wojcicki, former YouTube CEO and prominent tech leader, died at 56 after two years of living with non-small cell lung cancer. "It is with profound sadness that I share the news of Susan Wojcicki...
View ArticleThe Greatest Hits of Raja Rajamannar, CMO of Mastercard
Welcome to this special greatest hits episode of the Marketing Vanguard podcast. It's a pleasure to welcome Raja Rajamannar, Mastercard's chief marketing and communications officer and founding...
View ArticleExclusive: NFL Voting Campaign Expands the Playbook for Hispanic Fans
Football is a team sport, and the NFL doesn't want to keep certain fans on the sidelines until there's a special day to acknowledge them. So when the NFL and the NFL Players Association decided to...
View ArticleHow Retailers Are Preparing for Cash-Strapped Holiday Shoppers
The biggest challenge for retailers this holiday season will be chasing cash-strapped shoppers. The consistent uptick in prices for everything from groceries to fast food could also hit retailers, who...
View ArticleAd Net Zero Will Take Over GARM’s Sustainable Media Work
Ad Net Zero, a global initiative to curb the advertising industry's climate impact, will take over sole ownership of an ongoing effort to standardize media decarbonization. The Global Media...
View ArticleThe Olympic-sized Consumer Behavioral Shift We Should Talk About
Every Olympic season is a chance to get obsessed with some sport you just learned about, cry over an athlete from a place you didn't know about winning gold, and generally get worked up at a perfect...
View ArticleNickelodeon CMO Sabrina Caluori Reportedly Exits Paramount
Another executive is reportedly exiting Paramount. Today, Sabrina Caluori, evp, kids and family marketing at Paramount+ and CMO, Nickelodeon, announced she's exiting the company in a memo to staff...
View ArticleProfound Raises $3.5 Million to Help Brands Manage AI Search Presence
AI startup Profound--whose tech helps brands monitor and influence their presence in AI search engines like SearchGPT and Perplexity--announced a $3.5 million seed funding round today. The four-person...
View ArticleSizzler and Mischief Bring Randy Johnson Out of Retirement to Coach Youth...
Randy Johnson is a very reluctant, and somewhat mean, coach of a youth baseball team in the latest work for Sizzler by Mischief @ No Fixed Address. The MLB Hall of Famer is brought out of retirement...
View ArticleHow Chuck E. Cheese Is Remaking Itself for Gen Alpha
As its tagline notes, Chuck E. Cheese has always been the place where "a kid can be a kid." Now, to get more of them through its doors, it's undergoing a marketing reset, creating more content and...
View ArticleHow the Montana Boyz Took Over TikTok and What’s Coming Next
You may have come across the Montana Boyz on your For You Page on TikTok or in your Instagram feed, but who are they? Kaleb Winterburn, Mark Estes, and Kade Wilcox started on TikTok as a joke but...
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