iSpot Officially Receives National TV Currency Certification From JIC
Another TV ad measurement company received national currency certification. Today, iSpot received industry certification from the U.S. Joint Industry Committee (JIC) for its measurement capabilities...
View ArticleParamount Shutters Paramount TV Studios as Cuts Continue
Paramount is shuttering its Paramount Television Studios division and transitioning all current PTVS and development projects to CBS Studios, according to an internal memo obtained by ADWEEK. The...
View ArticleX vs. the Ad Industry: How Did We Get Here?
Elon Musk's ownership of X (formerly Twitter) has not been without its challenges and criticisms. Since buying the social media platform in 2022, Musk has been in the headlines over misinformation,...
View ArticleBeiersdorf’s Axel Adida on Global Commerce Shifts
On this episode of the Brave Commerce podcast, hosts Rachel Tipograph and Sarah Hofstetter sit down with Axel Adida, chief digital officer at German skincare and hygiene giant Beiersdorf, to discuss...
View ArticleDan Mohnshine of Hershey’s on How Snacking Is Changing
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton interviews Dan Mohnshine, vp of U.S. marketing for confection at The Hershey Company. Mohnshine discusses the...
View ArticleThe Story Behind Florida’s Weird Billboard Targeting Trump
Charli XCX may be our "favorite reference," as she sings on her hit album "Brat," but "weird" is the Democrats' new favorite way to refer to Republican presidential candidate Donald Trump and his...
View ArticleVCs Dish on Startup Red Flags, AI-Resistant Sectors, and How They Choose...
There has been a surge in investments in artificial intelligence this year, leading to some venture capitalists becoming increasingly selective. In the first quarter of this year, the top 35 venture...
View ArticleMalibu and Olympic Champion Tom Daley Warn Swimmers: ‘Don’t Drink and Dive’
Just two days after announcing his retirement from diving following his silver medal win at the 2024 Summer Olympic Games in Paris, five-time Olympic medalist Tom Daley stars in a public-service...
View ArticleNew Ad Offering Promises to Bring Scalable, Interactive Video to Programmatic
Infillion is looking to scale up interactive video. Today, the digital ad platform announced the launch of IDVx, a new solution that brings scalable and measurable interactive video programmatically to...
View ArticleUgg Rides the Wave of Its Comeback in First Global Campaign With AKQA
Amid a fashion comeback, Ugg showcases its place in the cultural zeitgeist in the first global campaign by its new creative agency AKQA. "Feels Like Ugg," launching on Thursday, reveals the brand's...
View ArticleStarbucks’ New Boss Brian Niccol Is the Latest CMO-to-CEO Success Story
Starbucks has joined the growing list of brands putting former marketers in the top seat, hiring former marketer Brian Niccol as chief executive and chairman. Niccol has served as Chipotle's CEO since...
View ArticleGARM’s Shutdown Is an Opportunity to Finally Get Brand Safety Right
It's been a strange few days for brand safety, from the initial news of Elon Musk's X lawsuit against the Global Alliance for Responsible Media to the shock that GARM would be shutting down. What's...
View ArticleMeta Is Making a Major Change to Its Algorithm Around Conversions
Meta is making a change to its advertising algorithm that will make the platform temporarily look like it's performing worse for some advertisers. The change could raise ad prices but also increase...
View ArticleIn-Store Audio Firm Vibenomics Expands Programmatic Reach With Yahoo DSP
Brands can now buy in-store audio ads through Yahoo. A new partnership between Yahoo and Vibenomics allows advertisers to bid on inventory through Yahoo's demand-side platform that reaches shoppers'...
View ArticleDriving Brand Relevance With Melody Lee, CMO of Mercedes-Benz USA
Welcome to another special episode of the Marketing Vanguard podcast. Today, host Jenny Rooney connects with Melody Lee, CMO of Mercedes-Benz USA, where she oversees brand positioning, marketing...
View ArticleMajor League Baseball Picks TelevisaUnivision for Multi-Year Media Deal
Major League Baseball tweaked its broadcast lineup yet again this season by announcing a multi-year partnership with TelevisaUnivision. After moving its Sunday Leadoff broadcasts from NBC to Roku in...
View ArticleExclusive: Taylor Swift and Bud Light Among the 5 Players Powering NFL Ad Blitz
When the NFL has the Kansas City Chiefs, a multicultural fanbase, and stadiums full of Swifties on its team, it's hard for the league or its advertisers to lose. Each year, television data and research...
View ArticleNominations Are Open for ADWEEK’s 2024 Agency of the Year
ADWEEK's Agency of the Year honors the advertising agencies setting the standard for where the industry is heading in 2024. ADWEEK values creativity, business results and, ultimately, how agencies...
View ArticleWalmart’s Global Ad Business Grew 26% in Q2
Walmart's ambitions to be a major advertising player are continuing to grow. The retailer reported global ad business growth of 26% year-over-year during the second quarter of its financial year 2025...
View Article