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Follow Newcastle Brown Ale on Twitter, and It Will Send You a Check for $1
It pays to follow Newcastle Brown Ale on Twitter. Not much, but it pays. The British beer brand continues its tongue-in-cheek ribbing of traditional marketing by pledging Monday night to pay the next...
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Ad of the Day: Dad Has the World's Toughest Job, Too, and It's Nothing Like...
For Mother's Day, American Greetings and ad agency Mullen produced one of the year's big viral advertising successes, "World's Toughest Job," in which real people interviewed for a hellish-sounding...
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Dubai Resort Welcomes Giant Flock of Ghostly Bird-Humans in Odd JWT Ad
JWT Dubai teamed with FilmWorks and Psyop for this strange 80-second CGI-fest that shows travelers flocking to Atlantis, The Palm, a luxury resort in Dubai. And they "flock" in the literal sense of...
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YouTube Supports Gay Athletes in Star-Studded Ad for LGBT Pride Month
Jason Collins. Michael Sam. Robbie Rogers. It's been an eventful couple of years for athletes coming out publicly in professional sports. And now, YouTube, a longtime supporter of gay rights, is...
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Beauty Brand's Floating Billboard Cleans a Polluted River by Absorbing Toxins
Japanese natural cosmetics brand Shokubutsu Hana and TBWA\SMP have floated an unconventional idea in the Philippines to help clean Manila's grievously polluted Pasig River—an 88-foot-long billboard...
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Vacation in Paris Now or You Will Die Alone and Full of Regrets, Says Expedia
Don't skip your trip to Paris. The love of your life is waiting there, says Expedia. In this new ad from Expedia Mexico, the online travel agency tells a simple story about buying plane tickets and...
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Ad of the Day: McDonald's Films the Craziest Soccer Trick Shots Ever … and...
For every big-budget advertising opus timed to the World Cup (I'm looking at you, Nike and Samsung), there are always a few real gems that don't show any soccer stars at all. McDonald's and DDB...
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Husband-and-Wife Media Shop Seeks Outsized Results
SpecsWho Mary Perhach, president, and Nick Pappas, CEOWhat Media agencyWhere New York office Three years ago, when former agency buyer and media sales executive Nick Pappas started SwellShark, he took...
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What Happens When Two Creative Directors Make Their First Music Video
IDEA: In their storytelling and filmmaking techniques, ads and music videos overlap only superficially. Having worked on plenty of the former at The Martin Agency, Brig White and Evan Parsons got a...
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Coca-Cola Invents 16 Crazy Caps to Turn Empty Bottles Into Useful Objects
Rejoice, happy-go-lucky and environmentally conscious Coca-Cola lovers. Thanks to this new "2nd Lives" kit from the brand, you can now transform your Coke into something even more delightful. Is that...
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Ad of the Day: WestJet Surprises a Hardworking Dad With the Sweetest Gift for...
Even on Father's Day, advertising has plenty of fun at Dad's expense. But Canadian airline WestJet has just raised the bar with a Father's Day ad that captures everything we admire about fathers:...
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Did Beats by Dre Just Out-Nike Nike With This Incredible World Cup Ad?
Good lord, Beats by Dre is getting great at sports commercials.We wrote at length last month about how the music company and ad agency R/GA have teamed up to make some of the year's best sports...
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Ad of the Day: Downy Wants You to Hug More (and It Helps If You Smell Nice)
Downy, the Procter & Gamble fabric softener, wants to give you a hug. It wants to give everyone a hug. It wants everyone to give everyone else a hug. So, stop what you're doing and hug! The brand...
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Breathe Right Gallops to the Belmont Stakes, Betting on a Horse Wearing a...
On Saturday, California Chrome will try to become the 12th horse to win the Triple Crown when he races in the Belmont Stakes. But to Breathe Right, his success isn't just about raw talent—it's about...
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Giant Scavenger Hunt Scatters 707 Frames From a Mysterious Video in Ads All...
Happy hunting, indeed! A staggering 707 unique illustrations of Haruhi Suzumiya, the anime icon, have been hidden on billboards, in magazines, and even handed out on the street all around Japan. Each...
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Dove's New Ad Shows What Dads Really Do
Dove Men+Care’s digital campaign for Father’s Day riffs off the idea that dads are sick of their Ward Cleaver image and want credit for changing diapers, making dinner and consoling heartbroken teens....
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Coca-Cola Has Done Some Great Stunts Lately, but 'Happy Cycle' Is a Disaster
Remember the good old days, when a Coca-Cola cost only a nickel, and people weren't always whining about how bad soda is for your health? Coca-Cola does."A Coke used to cost 5 cents," says this new...
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Lucky Charms, the World's Rainbowiest Cereal, Comes Out Big for Gay Pride Month
Sometimes the best thing a brand can do is lean into the conversation that's already going on around it. And that's exactly what Lucky Charms, a brand that some people have always seen as a little...
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Ad of the Day: Nike's 5-Minute Animated World Cup Film Has Humans Everywhere...
Last week we wondered if another marketer had managed to out-Nike Nike with a flashy short film around the World Cup. Nike probably didn't care, though, as it was busy changing direction...
View ArticleYou Need More Than Great Ads to Win at Cannes
Some recent case-study videos have become just as creative—sometimes more so—than the campaigns they tout. As award show entry numbers swell—the Cannes Lions festival got 37,427 submissions this year,...
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