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How Volkswagen Found the Perfect Moment for Its Latest Safety Spot
IDEA: If you have kids, you may never have driven as fearfully as when you pulled away from the hospital with your firstborn. It's an auspicious moment to base an auto-safety ad around, and a perfect...
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'Crotches Kill,' Canadian Ads Warn Texting Drivers
Crotches have been lethal for God knows how long. But traffic-safety officials in Alberta, Canada, are using new ads to highlight the most recent source of groin-related fatalities: subversive...
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Ad of the Day: Lincoln
In the case of Lincoln's "Sound and Vision" project, it turns out less is more. Last week, the automaker released what it billed as the "fully immersive digital experience" of its much-commented-on...
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Fanta-Flavored Print Ad Probably Not Quite as Tasty or Refreshing as Fanta...
I was just thinking how much I'd like to eat a magazine ad right about now, and along comes this edible effort from OgilvyOne in Dubai for citrus-flavored Fanta. There's abundant text, which begins,...
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Game of Thrones Soars With Dragon Ad in New York Times
HBO placed this wonderful ad in Monday's New York Times, with the shadow of a dragon looming over two pages of fake stories. It's a shame they couldn't advertise over a real spread—and while the...
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We're More Awesome Than Disgusting Chipotle, Says Hooters Ad
Possibly in an effort to prove it's more than a Chuck E. Cheese for misogynists, Hooters hired Skiver Advertising for its new "Step Into Awesome" ad campaign. The work, including these "Burrito" and...
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Dead Girl Haunts Beauty-Salon Patrons in Chilling Stunt for Horror Movie
Scaring the crap out of people in their everyday lives is horror-movie marketing 101. There are countless examples—my favorite probably being the old Ring Two stunt that sent people a link to the...
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Ad of the Day: Oreo
I must say that if "physicist David Neevel" (who also appears to be Wieden + Kennedy creative David Neevel—yes, all right, he says he's a copywriter in the video) really did design this Oreo-dividing...
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Audi Station Wagon With Hood-Mounted Gun Will Kick Your Car's Ass at Paintball
Who said station wagons are for moms? Oh, how things change. Audi U.K. is changing that stigma with this "Ultimate Paintball Duel" between two new 2013 RS 4 Avants. Yes, they're station wagons. No,...
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Audrey Hepburn Back From the Dead Again, This Time in an Ad for Chocolate
I see dead people. In commercials. Eating Galaxy chocolate bars. Well, just one corpse, actually. It's Audrey Hepburn, 20 years dead but still cute as a button and seamlessly integrated into the...
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How Clairol Hair Color Went From Taboo to New You
Throughout history, women have grappled with a biological inevitability that is, literally, always top of mind: Sooner or later, they go gray. As the common wisdom goes, about 50 percent of women will...
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Blueye Wants to Turn Your Social Activity Into Sales
SpecsWho Founder Shannon Smith (l.) and vp, product Abby RossWhat Social marketing agencyWhere Chicago offices When Facebook opened up its API to developers in 2009, Shannon Smith and Abby Ross jumped...
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Weather Channel Soaks People at Bus Shelters in Real Dick Move
Marketers just won't let people waiting in bus shelters have any peace. Case in point: The Weather Channel and ad agency Iris recently tricked out one shelter with hidden sprinklers to promote the...
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Debi Austin, Star of Infamous Anti-Smoking Ad, Is Dead at 62
Debi Austin, better known as the lady who smoked a cigarette through a tracheotomy hole in her neck in the infamous "Voicebox" anti-smoking ad, died Feb. 22 after a 20-year battle with cancer. She was...
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Australian Ad Suggests Eating Bread That Walks Around Outdoors on Its Own
If you eat Abbott's Village Bakery bread, don't be surprised if it bleats a little, or feels a little woolly, on the way down. That's because Abbott's Village Bakery loaves are essentially free-range...
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Ad Agency That Put 10-Year-Olds in Charge Has Now Made a Feature Film
Not content with the traditional advertising methods of TV spots and simple product placement in movies, Canada's Labatt Brewing is financing a feature-length film through its Kokanee brand. The film...
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Ad of the Day: Sony Xperia Z
Fun fact: Associating with David Bowie, whether in physical or purely musical form, instantly increases your cool factor by about 1 trillion percent. See: fashion model Iman, TV series Flight of the...
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No Means Yes in Schneider Beer's Somewhat Rapey Salute to Immature Men
Oh grow up! This ad from Argentina's Schneider beer focuses on the time needed for the "slow-brewed" draught to achieve its optimal consistency and flavor. It does so by showing lots of guys who...
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Ad of the Day: Panera
Tired of Rube Goldberg machines in advertising yet? Sorry, here's another. But after you finish your long sigh, you might actually enjoy this one. A month from now, it will be 10 years since Wieden +...
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Henri the Existential Cat Sells His Bleak and Blackened Soul to Friskies
Henri Le Chat Noir was already feeling damned—trapped in an existential hell from which there is no escape. And that was before he was doing Friskies ads. The celebrated feline—winner of the Golden...
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