The Trade Desk Seeks New COO Following Rob Perdue’s Exit
The Trade Desk, arguably the most successful publicly traded ad-tech company, has announced the impending exit of COO and board member Rob Perdue. The programmatic company announced yesterday that...
View ArticleOver 70 Percent of Millennials on Twitter Have Commented on Companies’...
Twitter partnered with enterprise social technology company Sprinklr to analyze millennials' habits and customer-care preferences. Sprinklr revealed the results of a survey conducted on its behalf by...
View ArticleThese White Sheets Are a Chilling Reminder of What Happens to Every 17th Girl...
The concept of bride kidnapping may seem alien to Americans, but in some parts of the world it's an ancient custom that, even though illegal, persists to this day. One of those areas is Central Asia,...
View ArticleHere’s What Marketers Can Learn From Ariana Grande’s Viral ‘Thank U Next’ Video
This past weekend, pop star Ariana Grande released the companion music video for her chart-topping hit "Thank U, Next," creating the sort of mass-market cultural event that has become increasingly rare...
View ArticleFacebook Tries to Set the Record Straight After Email Dump
Facebook, on the defensive after a trove of company emails was released detailing its approach to sharing data and undercutting competitors, pushed back on the release Wednesday afternoon, claiming...
View ArticleTwitter’s Best of 2018 Was Highlighted by BTS, El Rubius and a Barack Obama GIF
K-pop superstars BTS were behind the most-liked tweet of 2018, while the most retweets came on a tweet from YouTube gaming personality El Rubius and the most-quoted tweet, featuring former President...
View ArticleInternational Women’s Day Was the Most-Talked-About Moment on Facebook in 2018
International Women's Day (March 8) was 2018's most-talked-about moment on Facebook. Research manager Sheida Neman revealed in a blog post that conversation was generated by women and men, and "a wide...
View ArticleDroga5 Production Development Director to Head Mcgarrybowen’s U.S. Operations
Dentsu Aegis Network-owned mcgarrybowen has hired Droga5 production development director Lucia Grillo as its first head of U.S. operations. Grillo will leave Droga5 at the end of the year and move into...
View ArticleKilling Eve, Barry and Homecoming Breathe New Life Into Golden Globe Nominations
The Hollywood Foreign Press Association has never been shy about anointing a large dose of freshman TV contenders as Golden Globes nominees. That tradition continued today as new series like Barry,...
View ArticleFor Swimsuit Startup Summersalt, Its Newly Launched Content Arm Is as...
Summersalt, the direct-to-consumer women's swimsuit company, is expanding its business--not with a new product line, but with content. Today, the company is launching The Forecast, a travel-focused...
View ArticleWhy Brands Need to Apply Specific Strategies to Content to Make it Meaningful
To stand out, brands need to be meaningful. Maybe in 2018 that doesn't come as a surprise to advertising and marketing professionals, however, what may be surprising is the number of brands that remain...
View ArticleAfter 35 Years, Unilever CMO Keith Weed Will Retire in 2019
Keith Weed, leader of the world's second largest marketer, is retiring. After 35 years with Unilever, Weed will depart in May of 2019. The news follows a leadership shakeup in late November at Unilever...
View Article10 Campaigns That Show How Wieden + Kennedy Impacted Culture in 2018
Advertising is ubiquitous across all media, even as repeated surveys show modern consumers moving away from "traditional" platforms. But how many of these ads are truly memorable? How many prove the...
View ArticleThe Necessary Growing Pains of Programmatic Are Evident in Latest Cutbacks
Programmatic has been an ad industry buzzword for a number of years, but the rapid growth of the sector is not without its pain points for the workforce involved amid brewing fears of recession and...
View ArticleAfter Trolling McDonald’s, Burger King’s App Was Downloaded 1 Million Times...
Sometimes, trolling pays. Burger King got national attention this week for offering 1-cent Whoppers to those who drove up to a McDonald's location (and then, presumably, drove away to redeem their BK...
View ArticleThese Direct-to-Consumer Brands Used Black Friday Weekend to Test...
This was the year of the pop-up shop, as both old-guard retailers and direct-to-consumer ecommerce companies played with a bricks-and-clicks strategy. Macy's, for example, experimented within its own...
View ArticleIndia Is the Next Stop for Facebook’s Political Ads Transparency Requirements
Citizens of India will go the polls for their country's general elections next spring, and Facebook is taking steps to ensure that its platform is not used to disrupt them in any way. Product manager...
View ArticleHow Firefly Is Trying to Make Its Drivers’ Car Roofs Into Advertising Real...
With its official emergence from beta Thursday, Firefly became the latest advertising and commerce platform to work with drivers for ride-hailing services such as Uber and Lyft. But unlike some of the...
View ArticleHow This Agency Helped Red Bull Build a Studio for Twitch’s Most Popular...
It's hard to believe that, only eight years ago, the thought of making over $100,000 on YouTube (or any other platform) was astonishing. Fast forward to today, and social influencers are raking in the...
View ArticleAdobe Advertising Cloud Exec Who Brokered the TubeMogul Deal Is Leaving the...
Adobe Advertising Cloud vp Brett Wilson will exit the company next month just two years after he brokered a $540 million deal to acquire ad-tech outfit TubeMogul. Wilson has not spoken publicly of his...
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